Stefanie Joseph

In the role of Digital Content Strategist and Analysis, I was responsible for developing and executing data-driven content strategies to support the organization's digital marketing efforts. This includes creating engaging short-form and long-form content, optimizing content for search engines, and leveraging analytics to drive content performance.

• Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
• Approved, reviewed and edited content flowing to the website.
• Monitored website analytics and metrics to track content performance and identify areas of improvement.
• Edited and proofread content for accuracy and readability.
• Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
• Developed and managed content calendar to meet deadlines and engagement goals.
• Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
• Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Collaborated with designers, copywriters and developers to create effective search marketing campaigns.
• Crafted and implemented strategies to increase search visibility and website traffic.
• Created customized marketing materials to increase product awareness.
• Researched and analyzed industry trends to inform search marketing strategies.

As a Marketing Communications Specialist, I oversee the creation and implementation of content strategies to drive engagement, lead generation, and brand awareness for prominent figures and production companies in the entertainment industry. I collaborate with cross-functional teams, manage a team of content creators, and ensure that all content aligns with brand guidelines and marketing objectives for their actors.

• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Created communications and marketing materials to achieve objectives and maintain branding.
• Created marketing briefs, FAQs and objection management plans.
• Evaluated company documentation to verify alignment with regulatory requirements.
• Provided constructive feedback and insight into the performance of the colleagues role.
• Formed strategic partnerships and connected with potential clients to drive business development.
• Developed and implemented targeted strategies to reach specific customers.
• Tracked KPIs and completed full analytics of digital campaigns.
• Deployed strategies across email campaigns, point-of-sale materials and online advertising.
• Promoted solutions-focused campaigns to clients through assessment of their needs, preferences and challenges.
• Established departmental performance goals and provided feedback for underperforming areas.
• Assisted with sales and marketing strategies to foster achievement of revenue goals.
• Leveraged professional networks and industry knowledge to strengthen client relationships.

As a Creative Content Developer, you will work closely with marketing and product teams to develop engaging and persuasive content for various marketing initiatives. This includes drafting original content, editing and proofreading materials, and ensuring all content aligns with brand messaging and framework.

• Developed original content using social listening and independent sources.
• Strengthened content through proofreading and editing.
• Develop original content through social listening and independent sources.
• Wrote quality content for clients, enabling site visitors to quickly obtain information.
• Organized collected information to produce well-written articles.
• Created content with SEO keywords drawn from Google Analytics.
• Crafted dynamic content marketing pieces for a broad client base to drive consumer awareness of brands.
• Utilized digital publishing platforms to prepare well-structured drafts.
• Generated stories to reflect current trends and news to pull audiences into the website.
• Identified target audiences to analyze characteristics, behavior and media habits.
• Coordinated with marketing and design teams to illustrate articles.
• Implemented strategies and tactics to grow followers on social media channels.
• Delved into unique themes and subjects with each work to enhance artistic growth and skill.
• Worked with copyediting and development editors to enhance the development and presentation of each piece.
• Revised written material to meet personal standards and to satisfy the needs of clients, publishers or producers.
• Prepared works in appropriate format for publication, and sent to publishers or producers.

In the role of Senior Copywriter, I am responsible for crafting compelling and persuasive copy for various marketing initiatives, including landing pages, email campaigns, nurture/drip campaigns, blog pipelines, short form and long form content, case studies, story collateral, product marketing collateral, research and analysis, QA for content for public contribution, social media content, and more. I work closely with cross-functional teams to ensure that all deliverables align with brand messaging and framework.

• Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
• Provided editorial guidance to facilitate delivery of top-quality content.
• Supported client projects from planning to on-time completion of quality deliverables.
• Conducted research to identify audience demographics, incorporating collected data into future copy.
• Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
• Reviewed and edited final copy for accuracy and to correct grammar errors.
• Developed and pitched story ideas to editors.
• Researched industry trends and customer preferences to inform copywriting efforts.
• Promoted and marketed works through social media platforms.
• Consulted with editors to shape story and eliminate any errors.
• Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
• Managed competing deadlines with efficiency.
• Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
• Edited and proofread drafts of articles and other documents.
• Presented clients with unique copy options based on overall marketing objectives.
• Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
• Completed accurate and polished formatting in line with publishing standards prior to submission.
• Formatted copy to align with project-specific guidelines.
• Wrote social media outreach posts on both informational and promotional topics.
• Improved search result rankings with targeted SEO strategy.
• Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.

As a technical writer, I am responsible for creating, editing, and maintaining various technical documents, including user manuals, product specifications, tutorials, and online help resources. I work closely with cross-functional teams to ensure that all technical content is accurate, clear, and user-friendly.

• Strong writing and editing skills: With a background in marketing communications, freelance writing, and podcast writing, you have experience creating and editing various types of content, including short-form, long-form, and SEO-driven pieces.
• Attention to detail: Your experience in editing, proofreading, and QA for content used in public distribution demonstrates your ability to ensure the accuracy and clarity of technical documentation.
• Content development and strategy: Your work in developing and executing content strategies, including blog pipelines, email campaigns, and social media posts, showcases your ability to plan and create content that meets specific objectives.
• Research and analysis: You have experience conducting research and analysis to support content development, which will be invaluable in creating accurate and informative technical documents.
• Collaboration with cross-functional teams: Your history of working with various teams, such as MDR/SDR teams and product marketing directors, demonstrates your ability to collaborate effectively and gather the necessary information for technical documentation.
• Adaptability and versatility: Your experience creating content for various industries and formats, such as articles, web copy, and podcasts, highlights your ability to adapt to different subject matter and writing styles.
• SEO and digital marketing expertise: Your background in SEO and digital marketing, including analytics tracking and social media management, will help ensure that technical content is optimized for search engines and reaches the target audience.
• Brand alignment: Your experience in ensuring content meets brand guidelines and objectives will help maintain consistency across technical documentation.
• Creativity and problem-solving: Your ability to pitch new ideas and solve business challenges demonstrates your creative thinking and problem-solving skills, which will be essential in crafting engaging and effective technical content.
• Time management and project organization: Your experience managing and tracking projects showcases your ability to meet deadlines and handle multiple tasks simultaneously, ensuring timely delivery of high-quality technical documents.