Overview
Work History
Skills
Timeline
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STEFANIE MOONEY

Linkedin.com/in/stefaniemooney

Overview

9
9
years of professional experience

Work History

Content Specialist

Higher Love Cannabis Co
03.2025 - Current
  • Develop overall strategy and content for all social media channels
  • Write and distribute press releases for product launches, store openings and events
  • Develop persuasive, on-brand copy for digital and print marketing materials, including ad campaigns, product descriptions and social media
  • Craft website copy, landing pages, blog and brand storytelling that enhances the customer journey

Social Media Marketing Consultant

Stefanie Mooney LLC
01.2022 - 05.2025
  • Provide social media marketing expertise and insight to clients
  • Create, manage and optimize company profiles on multiple social networks
  • Monitor online conversations about the brands and respond to user comments in a timely manner
  • Research current trends and competitors' activities in the industry to stay ahead of the competition

Film & TV Publicist // Account Executive

Allied Global Marketing
Minneapolis, MN
11.2022 - 09.2023
  • Built strategic 360 marketing campaigns for clients: Paramount Pictures, A24, Searchlight Pictures, DreamWorks Animation, among others
  • Negotiated trade with television, radio, print and online partners to secure coverage
  • Developed and maintained relationships with media, influencers, community leaders and grassroots organizations
  • Planned and staffed events from start to finish, including creative and logistical execution at high traffic events
  • Prepared research, recaps and reports for clients under multiple deadlines
  • Developed strong client relationships and always meet client deadlines and exceed expectations

Social Media Specialist

Mall of America
Bloomington, MN
03.2020 - 10.2021
  • Developed and implemented social media strategies to increase brand awareness and engagement for Mall of America & Nickelodeon Universe
  • Created, edited and managed content for various social media platforms including TikTok, Facebook, Instagram, Twitter, LinkedIn, Pinterest & YouTube
  • Analyzed key metrics to measure the success of campaigns on a regular basis
  • Researched influencers in relevant industries & collaborated with them for promotional activities
  • Paid social strategy working within designated budgets
  • Oversaw a team of Social Media Community Managers

Social Media Coordinator & Sr Coordinator

Mall of America
Bloomington, MN
04.2017 - 03.2020
  • Worked within an integrated marketing team to develop comprehensive campaign strategy and implementation on social media
  • Collaborated with international artists, celebrities, brands and content creators to garner new followers and engagement across social channels
  • Developed brand recognition through earned, shared, owned and paid social media

Social Media Community Manager

Mall of America
Bloomington, MN
12.2015 - 10.2016
  • Created content for various social media channels, including Facebook, Twitter, Instagram, Snapchat & YouTube
  • Responded to customer inquiries on a timely basis via all social media channels
  • Monitored trends in the social media marketing space and identified opportunities for brand involvement

Skills

  • Social Media Strategy
  • Campaign Management
  • Copywriting Copyediting
  • Community Management
  • Content Creation
  • Influencer Outreach Collaboration
  • Crisis PR
  • AP Style

Timeline

Content Specialist

Higher Love Cannabis Co
03.2025 - Current

Film & TV Publicist // Account Executive

Allied Global Marketing
11.2022 - 09.2023

Social Media Marketing Consultant

Stefanie Mooney LLC
01.2022 - 05.2025

Social Media Specialist

Mall of America
03.2020 - 10.2021

Social Media Coordinator & Sr Coordinator

Mall of America
04.2017 - 03.2020

Social Media Community Manager

Mall of America
12.2015 - 10.2016

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STEFANIE MOONEY