STEFANIE MOONEY
Linkedin.com/in/stefaniemooney
Overview
9
9
years of professional experience
Work History
Content Specialist
Higher Love Cannabis Co
03.2025 - Current
- Develop overall strategy and content for all social media channels
- Write and distribute press releases for product launches, store openings and events
- Develop persuasive, on-brand copy for digital and print marketing materials, including ad campaigns, product descriptions and social media
- Craft website copy, landing pages, blog and brand storytelling that enhances the customer journey
Social Media Marketing Consultant
Stefanie Mooney LLC
01.2022 - 05.2025
- Provide social media marketing expertise and insight to clients
- Create, manage and optimize company profiles on multiple social networks
- Monitor online conversations about the brands and respond to user comments in a timely manner
- Research current trends and competitors' activities in the industry to stay ahead of the competition
Film & TV Publicist // Account Executive
Allied Global Marketing
Minneapolis, MN
11.2022 - 09.2023
- Built strategic 360 marketing campaigns for clients: Paramount Pictures, A24, Searchlight Pictures, DreamWorks Animation, among others
- Negotiated trade with television, radio, print and online partners to secure coverage
- Developed and maintained relationships with media, influencers, community leaders and grassroots organizations
- Planned and staffed events from start to finish, including creative and logistical execution at high traffic events
- Prepared research, recaps and reports for clients under multiple deadlines
- Developed strong client relationships and always meet client deadlines and exceed expectations
Social Media Specialist
Mall of America
Bloomington, MN
03.2020 - 10.2021
- Developed and implemented social media strategies to increase brand awareness and engagement for Mall of America & Nickelodeon Universe
- Created, edited and managed content for various social media platforms including TikTok, Facebook, Instagram, Twitter, LinkedIn, Pinterest & YouTube
- Analyzed key metrics to measure the success of campaigns on a regular basis
- Researched influencers in relevant industries & collaborated with them for promotional activities
- Paid social strategy working within designated budgets
- Oversaw a team of Social Media Community Managers
Social Media Coordinator & Sr Coordinator
Mall of America
Bloomington, MN
04.2017 - 03.2020
- Worked within an integrated marketing team to develop comprehensive campaign strategy and implementation on social media
- Collaborated with international artists, celebrities, brands and content creators to garner new followers and engagement across social channels
- Developed brand recognition through earned, shared, owned and paid social media
Social Media Community Manager
Mall of America
Bloomington, MN
12.2015 - 10.2016
- Created content for various social media channels, including Facebook, Twitter, Instagram, Snapchat & YouTube
- Responded to customer inquiries on a timely basis via all social media channels
- Monitored trends in the social media marketing space and identified opportunities for brand involvement
Skills
- Social Media Strategy
- Campaign Management
- Copywriting Copyediting
- Community Management
- Content Creation
- Influencer Outreach Collaboration
- Crisis PR
- AP Style
Timeline
Content Specialist
Higher Love Cannabis Co
03.2025 - Current
Film & TV Publicist // Account Executive
Allied Global Marketing
11.2022 - 09.2023
Social Media Marketing Consultant
Stefanie Mooney LLC
01.2022 - 05.2025
Social Media Specialist
Mall of America
03.2020 - 10.2021
Social Media Coordinator & Sr Coordinator
Mall of America
04.2017 - 03.2020
Social Media Community Manager
Mall of America
12.2015 - 10.2016