Stefanie Petesic
Hoboken
Summary
Strategic advertising and product marketing leader with 15+ years of experience driving the commercialization, packaging, and go-to-market strategy of digital and cross-platform advertising solutions. Expert in translating complex ad tech capabilities into compelling narratives that accelerate revenue growth, empower sales teams, and elevate advertiser value. Deep experience in digital media, and enterprise advertising platforms. Strategic Director known for high productivity and efficient task completion. Specialize in operational strategy, team leadership, and financial oversight. Excel in communication, problem-solving, and adaptability, ensuring effective team collaboration and project success.
Overview
2026
2026
years of professional experience
Work History
Director, Advertising Platforms & Business Systems
Walmart Inc.
2025 - Current
- Drive the commercial and technical roadmap for advertising platforms supporting video, programmatic, and multi-format ad products.
- Partner with Sales, Yield, Media Activation, and Strategy teams to translate buyer needs and competitive insights into product requirements.
- Serve as primary SME for platform migration from legacy ad systems, improving performance and client transparency.
- Design and deliver sales-ready marketing materials that simplify complex capabilities for global teams.
- Evaluate emerging trends in retail media, and measurement to guide product investment and prioritization.
- Sam’s Club MAP
Senior Director, Advertising Product & Operations
Elsevier
2016 - 2025
- Owned GTM strategy, product packaging, and positioning for a $27M digital media pharmaceutical portfolio spanning special projects, video, sponsorship, and display.
- Acted as chief storyteller and SME for all advertising products, driving 20% YoY digital revenue growth.
- Developed sales enablement materials, product one-sheets, and narrative frameworks aligned to cross‑platform advertising.
- Partnered with Editorial, Marketing, and Product Management to define differentiated ad opportunities and ensure competitive positioning.
- Delivered monthly training for 60+ global sales reps to drive adoption of product messaging and sales narratives.
- Analyzed campaign performance and market trends to inform product roadmap and advertiser value propositions.
- Medical STMJ Publisher
Media Solutions Manager
John Wiley & Sons, Inc.
2013 - 2016
- Recommended advertising strategies for enterprise B2B Pharmaceutical clients across video, digital, and email campaigns.
- Integrated Google ad technologies into Wiley’s ecosystem to improve targeting, reporting, and measurement.
- Created sales enablement materials and delivered org-wide training on product capabilities.
- Medical STMJ Publisher
Global Advertising Operations Manager
John Wiley & Sons, Inc.
2010 - 2013
- Managed trafficking and delivery across web, mobile, email, and newsletter placements using DFP (now GAM).
- Medical STMJ Publisher
B2B Marketing Specialist
Advance Digital
- Produced product marketing collateral for ad launches and sales initiatives.
Teen Vogue Magazine
Condé Nast Publications
- Supported sales teams with research, prep materials, and advertiser meeting coordination.
Intern
Smith Barney
- Developed new employee orientation packets explaining investment products for employees.
Education
Master of Technology Management -
Stevens Institute of Technology
B.S. - Marketing & Management
Fairfield University
Skills
- Go-to-Market Strategy
- Ad Product Marketing
- Sales Enablement
- B2B Marketing
- Commercial Storytelling
- Cross-Functional Leadership
- Ad Tech & Platforms
- Ad Server Platform Migration
- Revenue Strategy
- Data & Insights
- Product Positioning
- Market & Competitive Intelligence
- GAM
- Google Ad Manager
- The Trade Desk
- DSPs
- Salesforce
- Appian
- JIRA
- FatTail/AdBook
- Google Analytics
- HTML5
- CSS
- SQL
- Tableau
Timeline
B2B Marketing Specialist
Advance Digital
Teen Vogue Magazine
Condé Nast Publications
Intern
Smith Barney
Director, Advertising Platforms & Business Systems
Walmart Inc.
2025 - Current
Senior Director, Advertising Product & Operations
Elsevier
2016 - 2025
Media Solutions Manager
John Wiley & Sons, Inc.
2013 - 2016
Global Advertising Operations Manager
John Wiley & Sons, Inc.
2010 - 2013
Master of Technology Management -
Stevens Institute of Technology
B.S. - Marketing & Management
Fairfield University