STEFF LUTZ
Capitola,CA
Summary
Experienced Marketing and Communications professional with 20+ years in PR, Corporate Communications, and Advertising. Proven track record in managing media relations, creating compelling content, overseeing social media channels, and coordinating high-impact events. Skilled in digital marketing, managing online press rooms, and executing multi-channel advertising campaigns (TV, Print, Radio, and Digital). Adept at enhancing brand presence for entertainment and hospitality brands, with expertise in driving engagement and building strong media relationships.
Overview
21
21
years of professional experience
Work History
PUBLISHER
Dignity Health Focus on Wellness Magazine
01.2018 - Current
- Manage all aspects of the publication, including editorial direction, advertising sales, and distribution.
- Work closely with healthcare professionals and local businesses to secure high-profile feature stories and advertising partnerships.
- Organize events such as health fairs and charity auctions, collaborating with hospital staff to boost brand awareness.
- Increased online readership by 25% in 2024 through social media promotion.
REALTOR
EPIQUE REALTY / SANTA CRUZ REAL ESTATE TEAM
02.2018 - Current
- Developed a strong knowledge of local market conditions, allowing for accurate pricing strategies and targeted marketing efforts.
- Managed contracts, negotiations, and all aspects of sales to finalize purchases and exceed customer expectations.
- Built lasting relationships with clients through excellent communication, personalized service, and dedication to their needs.
PR /Sales and Marketing Manager
Shadowbrook Restaurant
02.2014 - Current
- Develop campaigns, lead design, and track results.
- Enhance customer engagement through the creation of targeted social media content and advertising initiatives.
- Establish strong relationships with key industry influencers to expand brand reach and credibility.
- Collaborate with media representatives to optimize coverage of special events.
- Negotiate contracts with vendors and clients.
- Oversee the online press room, ensuring up-to-date content and media assets for journalists and influencers.
PUBLISHER / AD DIRECTOR / CO-OWNER
Santa Cruz Waves
04.2014 - 02.2021
- Oversaw the production and distribution of a community magazine focused on local culture, events, and lifestyle.
- Led marketing and advertising efforts to promote the publication, increasing local ad revenue by 50%.
- Developed and implemented social media strategies, creating a significant online following for the magazine’s digital content.
- Managed relationships with advertisers, event organizers, and community leaders to ensure sustained business growth.
- Acted as a company spokesperson for press conferences, interviews, and public events, enhancing the company’s public image.
AD DIRECTOR AND INTERIM PUBLISHER
Good Times
04.2004 - 03.2014
- Spearheaded the advertising strategies for hundreds of local businesses, driving brand visibility and audience engagement across print and online platforms.
- Directed creation of diverse advertising strategies, presenting five seasonal publications.
- Collaborated with creative teams to develop digital ad content, including social media ads, banner ads, and video spots.
- Directed media outreach and secured press coverage, fostering strong relationships with local outlets and bloggers.
Education
BACHELORS DEGREE - ECONOMICS
University of California of Los Angeles
Los Angeles, CA01-2000
Skills
- Advertising Campaigns (TV, Radio, Print, Digital Platforms, Outdoor)
- Advertising Strategy Development
- Media Buys, Negotiation & Outreach
- Event Planning & Coordination
- Campaign Analytics & Reporting
- Budget Management
- Deadline-Driven / Multitasking
- Company Spokesperson
Timeline
REALTOR
EPIQUE REALTY / SANTA CRUZ REAL ESTATE TEAM
02.2018 - Current
PUBLISHER
Dignity Health Focus on Wellness Magazine
01.2018 - Current
PUBLISHER / AD DIRECTOR / CO-OWNER
Santa Cruz Waves
04.2014 - 02.2021
PR /Sales and Marketing Manager
Shadowbrook Restaurant
02.2014 - Current
AD DIRECTOR AND INTERIM PUBLISHER
Good Times
04.2004 - 03.2014
BACHELORS DEGREE - ECONOMICS
University of California of Los Angeles
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