STEFFANIE KING

Led creative and content strategies across Amazon, Walmart, and Target for multiple CPG and pet care brands, improving PDP performance, conversion, and digital shelf presence.

• Directed development of high-performing A+ Content, image tile sets, Brand Stores, and video strategies aligned with retailer best practices
• Built scalable creative frameworks and workflows, improving efficiency, consistency, and speed to market for launches and rebrands
• Partnered with account, design, and brand teams to align messaging, strategy, and performance goals
• Leveraged keyword insights and marketplace data to refine content and drive engagement and sales
• Served as primary client contact, delivering strategic recommendations and performance insights
• Managed asset pipelines and creative trackers to ensure timely delivery of client-ready content
• Advised on platform-specific requirements, including Amazon compliance, image hierarchy, and variation setup to improve discoverability

Spearheaded marketplace strategies across Amazon, Home Depot, Target, and Wayfair, improving product visibility and reducing return rates.

• Developed and executed content strategies aligned with customer demand, trends, and sales goals
• Used data analytics to refine category performance and merchandising strategy
• Managed external agency partnerships to develop high-quality digital content and strengthen brand messaging
• Led cross-functional collaboration across marketing and supply chain to improve processes and conversion
• Implemented SEO strategies and content frameworks to drive organic traffic and marketplace growth

Managed a top 5 B2B account, driving growth through strategic planning, merchandising, and account optimization.

• Strengthened retail partnerships through alignment on promotions, inventory, and marketing strategies
• Analyzed sales performance, customer behavior, and trends to identify growth opportunities and refine assortment strategy
• Led content optimization efforts to improve product visibility and conversion
• Partnered cross-functionally with marketing, supply chain, and product teams to enhance assortment and customer experience
• Monitored KPIs and implemented data-driven strategies to drive performance

Managed ~$22M in annual sales, achieving 44% YoY growth and exceeding targets.

• Developed and executed growth strategies across Overstock, Walmart, Lamps Plus, Build, and Macy’s for 15+ brands
• Led retailer engagement, including promotions, merchandising, assortment planning, and performance analysis
• Built strong relationships with brands and retail partners to drive sustained growth

Progressed through four roles, advancing from Associate Buyer to Category Manager within the Kitchen & Bath and Home categories.

• Managed product assortment and category strategy to drive sales growth and profitability
• Led vendor relationships, negotiating pricing, product launches, and exclusive assortments
• Analyzed sales trends, customer behavior, and competitive data to inform merchandising decisions
• Identified market opportunities and partnered with vendors on assortment expansion and product development
• Improved forecasting, inventory planning, and site merchandising to enhance performance