Steffen Schmidt
Midnight Cat Studios
Los Angeles,CA
8
years of professional experience
Sr. Email Developer with 6+ years designing, coding, and deploying high-volume B2C email marketing campaigns for brands including Viking Cruises, JOANN Fabrics, and Guitar Center. Hands-on with Oracle Responsys, Klaviyo, and Salesforce Marketing Cloud/AMPscript, with strong HTML/CSS coding and cross-client QA using Litmus and Email on Acid. Skilled at pairing technical execution with data-driven strategy to improve open, click, and conversion performance across lists of 1-2 million+ subscribers.
Work History
Email Developer
2 Years 4 Months- Managed email marketing lifecycle - strategy, HTML coding, QA, deployment - for campaigns supporting independent video game and VR soundtrack releases.
- Build and manage targeted outreach programs across Klaviyo and Google Ads, using Klaviyo's AI predictive insights and subject-line assistant to sharpen targeting and copy.
- Analyze open, click, and conversion data weekly to refine segmentation and messaging, improving campaign ROI by 18%.
Sr. Composer
3 Years 1 Month- Led music/audio direction for the multiplayer game Palia (90 million dollor project) and partnered with the marketing team on player-engagement and outreach campaigns, before returning to email marketing full-time.
- Managed up to 10 contractors at a time.
- Media trained, convention speaking.
Sr. Email Developer
7 Months- Designed, coded, and QA'd 2-4 B2C emails daily, deploying via Oracle Responsys to a list of 1-2 million subscribers.
- Developed onboarding program for new hires on email coding standards and QA process, streamlining training and integration.
Sr. Email Developer
1 Year- Created daily tactical and cultural email campaigns that increased engagement with Viking Cruises customers.
- Collaborated with copy and design teams to deliver impactful, on-brand campaigns that resonated with target audiences.
- Analyzed weekly performance metrics and implemented new testing strategies that improved click-through rates by 10%.
Email Developer (Contract)
6 Months- Coded and deployed 5 email campaigns daily, ensuring timely delivery and alignment with marketing goals.
- Ran A/B tests on subject lines and content, enhancing open and click-through rates through data-driven insights.
- Produced and optimized creative assets in Adobe Photoshop, elevating visual appeal and engagement in email campaigns.
QA Tester & Developer
4 Months- Executed QA testing on three client applications in active development to ensure quality deliverables.
- Collaborated with project managers, CFO, and developers to maintain alignment of project scope and timelines.
- Developed and executed comprehensive test plans to ensure software quality and reliability.
- Identified, documented, and tracked defects using JIRA, enhancing issue resolution processes.
- Collaborated with cross-functional teams to define testing requirements and improve project outcomes.
Education
Bachelor of Arts - Media Scoring
Full Stack Web Development - Full Stack Web Development
Skills
Email development (6+ years)
Email deliverability (6+ years)
ESPs: Custom ESP (2 years) Oracle Responsys (4 yrs)
Klaviyo (1.5 yrs)
Salesforce Marketing Cloud / AMPscript (1 year)
QA & Testing Tools: Litmus
Email on Acid
A/B Testing
C# programming (2 years)
Strategic planning (3 years)
Team leadership (4 years)
Leadership team building (5 years)
Convention speaking
Media Trained (2 years)
Timeline
Email Developer
Midnight Cat Studios
05.2024 - CurrentRead More
Sr. Composer
Singularity 6 Corporation
04.2021 - 05.2024Read More
Sr. Email Developer
JOANN Fabrics
09.2020 - 04.2021Read More
Email Developer (Contract)
Guitar Center
01.2020 - 07.2020Read More
Sr. Email Developer
Viking Cruises
09.2019 - 09.2020Read More
QA Tester & Developer
Status Not Quo
11.2018 - 03.2019Read More
Berklee College of Music
Bachelor of Arts from Media Scoring
Read More
Coding Dojo
Full Stack Web Development from Full Stack Web Development
Read More