STEFFI CHEN
Digital Product Owner
Winter Garden,US
Summary
Experienced professional with over 10 years in Information Technology, specializing in Business/Data Analysis, Product Management, and CMS-based web development. Skilled at fostering collaboration and working closely with all members of the organization to drive business and technical objectives. Recognized for expertise in streamlining business processes, optimizing productivity levels, introducing process improvements, and implementing innovative technology solutions.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
DIGITAL PRODUCT OWNER
Hornblower
05.2023 - Current
- Enhanced team collaboration and communication by facilitating cross departmental meetings.
- Evaluated competitor offerings to identify potential areas for differentiation or improvement in our own digital products portfolio.
- Enhanced customer satisfaction by prioritizing and addressing critical product issues through effective backlog management.
- Influenced key decisions regarding feature prioritization during backlog grooming sessions based on comprehensive market research.
- Delivered high-quality digital products on time and within budget by effectively managing project timelines and resources.
- Developed data-driven strategies for digital product improvements, utilizing analytics tools to inform decision making.
- Maintained a focus on end-user needs throughout all stages of the product lifecycle, leading to higher customer satisfaction rates.
- Optimized user experience by conducting thorough research, analysis, and usability testing of digital products.
LEAD DIGITAL PRODUCER
DISNEY PARKS
03.2022 - 05.2023
- Led an 8-person team focused on Ticket Commerce content for WDW and DLR, aligning efforts with business goals and sale timelines.
- Managed a $2.1M budget supporting all ticket sustainment initiatives across both resorts.
- Held weekly roadmap meetings with leadership and stakeholders to track and plan digital initiatives.
- Introduced new processes to enhance efficiency, content security, and resource forecasting.
- Mentored team members across content, commerce, and product disciplines; boosted morale with engaging remote activities.
- Spearheaded high-impact launches, including Annual Passholder enhancements and seasonal events like Mickey's Not So Scary Halloween Party.
- Certified Scrum Master, skilled in agile delivery and cross-functional team leadership.
DIGITAL PRODUCER/VERTICAL PRODUCER
DISNEY PARKS
04.2019 - 03.2022
- Managed web and app content, created pages, and automated troubleshooting using Postman scripts; supported 24/7 on-call operations.
- Led digital sustainment and product initiatives in the Dine Tech Space, including budgeting, project management, and user story creation.
- Created a Redirects Policy and coordinated hundreds of Akamai 301 redirects; served as SME and Change Advisory Board liaison.
- Contributed to high-visibility initiatives like Star Wars: Galaxy’s Edge launch and Disney’s COVID-19 response.
- Coordinated cross-functional teams for major campaigns (EPCOT Food & Wine, Mickey’s holiday events), impacting thousands of guests.
CONTENT COORDINATOR
MUSC
09.2018 - 04.2019
- Assisted in migrating 7 core websites for the Medical University of South Carolina (MUSC) from SiteExecutive to Sitecore CMS.
- Acted as Sitecore subject matter expert, advising on platform capabilities and providing training to both local and offshore teams.
- Analyzed and reformatted content to ensure consistency and adherence to web standards across multiple subsites.
- Performed comprehensive content audits, validating sitemap and URL structures; executed QA to ensure alignment with client expectations.
- Implemented creative Sitecore solutions to achieve client objectives while reducing technical debt.
- Flagged and mitigated potential sustainability challenges in Sitecore architecture, ensuring scalable content and asset management.
TALENT PROGRAM COORDINATOR
Welocalize
01.2018 - 09.2018
- Coordinated with internal project managers, 50+ freelance translators, and global language service providers, ensuring seamless communication across time zones and cultures.
- Audited translation quality, workflow projections, and account health to inform strategic decisions on supply chain expansion and workload distribution.
- Championed process innovation by reducing repetition and automating workflows; updated documentation to support long-term tool and process sustainability.
- Created reports and interactive dashboards in Excel and Power BI to support strategic account planning and data-driven decision-making.
SITE BUILDER
Meltmedia
11.2015 - 12.2017
- Prepared and managed detailed BRDs, functional specifications, and issue-resolution documents.
- Audited and documented client assets to enable future-proof project development.
- Developed and executed test plans and scenarios to validate business requirements; facilitated end-user training and created supporting documentation.
- Managed multiple projects as a Technical Project Manager, aligning stakeholder expectations, balancing workloads, and ensuring timely delivery of functional and development requirements.
- Served as the subject matter expert on Adobe Experience Manager (AEM); evaluated and validated custom site enhancements and component functionality.
OPERATIONS ADMINISTRATOR/SYSTEMS ANALYST
Helmsbriscoe
09.2014 - 10.2015
- Worked with cross-functional teams to gather and document product requirements.
- Shaped product direction through stakeholder input and iterative prototyping.
- Evaluated current operational practices and suggested improvement strategies.
- Delivered monthly reports and ad-hoc analyses for senior leadership, translating data into executive-ready insights.
- Developed and executed quality assurance measures for new applications and systems.
Education
BACHELOR OF SCIENCE - COMMUNICATIONS
Arizona State University
Tempe, Arizona 01.2009 - 01.2013
Skills
Web development on CMS platforms
Functional knowledge in HTML/CSS
Project, Budget, and Program Management
Writing Functional & Business Requirements
Strategic Thinking & Product Vision
Data-driven decision making
Product lifecycle management
User focused feature development
Work Preference
Work Type
Full TimeContract WorkLocation Preference
RemoteHybridImportant To Me
Company CultureWork from home optionTeam Building / Company RetreatsLanguages
English
Software
SDL Tridion
Adobe Experience Manager
Wordpress
Microsoft Office Suite
Akamai Edge Redirector
ServiceNow
Atlassian Software
Smartsheet
Mondaycom
Timeline
DIGITAL PRODUCT OWNER
Hornblower
05.2023 - Current
LEAD DIGITAL PRODUCER
DISNEY PARKS
03.2022 - 05.2023
DIGITAL PRODUCER/VERTICAL PRODUCER
DISNEY PARKS
04.2019 - 03.2022
CONTENT COORDINATOR
MUSC
09.2018 - 04.2019
TALENT PROGRAM COORDINATOR
Welocalize
01.2018 - 09.2018
SITE BUILDER
Meltmedia
11.2015 - 12.2017
OPERATIONS ADMINISTRATOR/SYSTEMS ANALYST
Helmsbriscoe
09.2014 - 10.2015
BACHELOR OF SCIENCE - COMMUNICATIONS
Arizona State University
01.2009 - 01.2013