Stella Darmawan
Los Angeles,CA
Summary
Master's candidate in Social Entrepreneurship at USC with a background in entrepreneurship and digital marketing, passionate about building consumer brands through strategic marketing, business development, and data-driven growth initiatives.
Overview
1
1
Certification
5
5
years of professional experience
Work History
Business Development & Operations Intern
Sparkle & Thread
Los Angeles, California
06.2024 - 09.2024
- Supported business development initiatives for a contemporary fashion accessories brand by identifying growth opportunities within the women's accessories and lifestyle market.
- Conducted market research and competitive analysis on emerging fashion trends, pricing strategies, and consumer purchasing behavior.
- Evaluated participation opportunities at local artisan and fashion markets, developing merchandising, inventory, and customer experience plans for future pop-up activations.
- Developed a preliminary pop-up retail proposal, including merchandising concepts, inventory planning, pricing strategy, and customer experience recommendations.
Marketing & Partnerships Intern
Hop Hop Bubble Drink
Jakarta, Indonesia
06.2023 - 08.2023
- Supported marketing initiatives for a national bubble tea brand with 130+ retail locations across Indonesia.
- Assisted in planning seasonal product launches, promotional calendars, and limited-time beverage campaigns across digital and in-store channels.
- Coordinated influencer outreach, managing campaign timelines, product seeding, and content approvals.
- Analyzed campaign performance across Instagram and TikTok, monitoring engagement trends and recommending content improvements.
- Prepared weekly marketing reports summarizing campaign performance, customer insights, and competitor activity for senior management.
Co-Founder
Bark Bed
Jakarta, Indonesia
01.2020 - 12.2021
- Co-founded a premium pet lifestyle brand specializing in orthopedic dog beds and modern pet accessories.
- Led brand strategy and product positioning, defining the company's visual identity, target customer segments, and long-term growth roadmap.
- Conducted customer research and competitive analysis to identify opportunities within the premium pet products market.
- Collaborated with manufacturers to source materials, develop product specifications, evaluate prototypes, and oversee quality improvements.
- Developed pricing models, inventory forecasts, and financial projections to support product launches and sustainable business growth.
- Monitored key business metrics including website traffic, conversion rate, customer acquisition cost, and repeat purchase behavior to inform strategic decisions.
Education
Master of Science - Social Entrepreneurship
University of Southern California
Los Angeles, CA12-2026
Academic Certificate - Marketing With Concentration in Digital Marketing
UCLA-Extension
Los Angeles, CA05-2025
Bachelors of Business Administration - Entrepreneurship
Loyola Marymount University
Los Angeles, CA05-2024
Skills
- Microsoft Excel
- Google Workspace
- Google Analytics 4
- Shopify
- Canva
- Meta Business Suite
- Instagram, Facebook, TikTok, & Meta Analytics
- Powerpoint
Certification
- Marketing with Concentration in Digital Marketing Certificate, UCLA-Extension
- Environmental Social Governance Certificate, Bloomberg for Education
- Market Concepts Certificate, Bloomberg for Education
Timeline
Business Development & Operations Intern
Sparkle & Thread
06.2024 - 09.2024
Marketing & Partnerships Intern
Hop Hop Bubble Drink
06.2023 - 08.2023
Co-Founder
Bark Bed
01.2020 - 12.2021
Master of Science - Social Entrepreneurship
University of Southern California
Academic Certificate - Marketing With Concentration in Digital Marketing
UCLA-Extension
Bachelors of Business Administration - Entrepreneurship
Loyola Marymount University