Stella Sanchez

Serve in a dual role as Chief of Staff to the CEO and Head of Corporate Marketing, where I direct Communications, Brand, and Creative for Teladoc Health and act as Chief of Staff to CEO.

Responsible for business planning, strategy and operations, board reporting, brand awareness, brand and brand communications, PR, and internal and external communications. Manage team of 90+.

As SVP, led all paid advertising, marketing operations and automation, and web strategy and owned a $40MM budget

• Restructured media agency partnerships from three to one, leading RFP process in a tight two-month turnaround; successfully migrated the business to a new partner
• Designed and executed a new media mix of upper, mid, and lower funnel channels that delivered a 30% reduction in overall CAC to realize a 50% reduction in costs.
• Launched first OOH campaign with high-impact, high-visibility Times Square billboard/subway paid ad campaign that generated 30M+ impressions and drove a 30% increase in site visits.
• Developed internal creative innovation pods to support our creative agency partner in leveraging moment marketing across segments to accelerate speed to market. Launched a 2024 Rose Bowl ad campaign in the Michigan market that was delivered in record time (less than 2 weeks)
• Stood up a centralized Marketing Operations “center of excellence” that provided end-to-end campaign execution for full lifecycle marketing, driving $1B+ in annual revenue
• Created an offshore creative production studio that now handles 70% of campaigns and increased speed to market with cost savings of 60%, an anticipated times savings of 30%, and forecasted to deliver revenue of $700M.
• Rebuilt team to upskill organizational talent while driving efficiencies in cost structure

Marketing partner and relationship owner for Teladoc Health’s premier clients in the Health Plan, Employer, and Health System segments. Responsible for driving 60% of annual subscription revenue.

• Drove 150%+ YoY growth across all segments with increased benefit utilization through custom marketing strategies and programs. Grew utilization rates 10% YoY.
• Led end-to-end marketing strategy and marketing for Teladoc Health’s largest white-label virtual care solution, growing the business 120+ YoY.
• Managed $3MM+ budget across traditional, digital, and out-of-home channels and B2B2C strategies.
• Own end-to-end engagement approach for Medicaid and Medicare segments. Lead consumer insights, agency management, campaign development, and test and learn strategy.
• Lead a team of 10+ (Manager to Director levels).

Working with the CMO and Operating Committee, I led Teladoc brand strategy and directed the corporate re-brand to Teledoc Health from five sub-brands. Built the future state brand framework while generating significant media attention and amplifying brand visibility and engagement.

Responsible for all aspects of new corporate brand launch, including visual identity, brand positioning, employee rollout, corporate website, and integrated marketing plans.

Key Work:

• Developed Teladoc Health’s brand architecture, articulated the strategic role of our sub-brands, managed brand consolidation, and defined a go-forward market strategy.
• Led marketing communications for all corporate acquisitions. Owned internal and external messaging approaches and assets, communication tools for commercial team, and managed employee engagement.
• Architect of Teladoc Health’s first Investor Day and a new physician recruiting and onboarding model

Head of global marketing, industry engagement, and online strategy for American Express Network, which powers billions of transactions globally across card members, merchants, and bank partners. Led complex business transformation initiatives that advanced corporate priorities.

Accomplishments:

• Designed and executed a $5MM integrated marketing strategy to articulate Network value proposition across client-facing channels, print advertising, training seminars, conferences, and web content.
• Transformed the Global Network website from an information source into a self-serve B2B online platform for members of the Amex payment ecosystem. Redesigned the end-to-end user experience, implemented new CMS platform, and updated all content with new value proposition delivering an +20% increase in engagement
• Launched brand-building activations at Mobile World Congress and Money2020 Europe and US, and a proprietary industry survey that drove $2M in earned media.
• Managed 10+ person global team, ranging from manager to director.

Responsible for all aspects of the Starwood co-brand card, Amex’s second-largest co-branded partnership, including P&L, value proposition, customer experience, and cross-functional relationship management.

• Amex relationship lead for the Starwood partnership (2% of Amex's 2015 billed business)
• Negotiated the contract renewal of a 5-year agreement, projected to be $3B over the span of the contract
• Identified, negotiated, and launched 3 new product benefits that increased NPS by 200bps
• Directed the business planning and GTM motions for new product benefits that delivered 148% YOY growth in new cards. Relaunched the brand with new visual identity, innovative plastic redesign, updated creative ATL platform, and force issuance of new plastic, amplifying brand visibility and engagement.
• Managed 3 direct reports

Drove material revenue and customer growth for the Plum Card portfolio via commercial and product innovation, significantly accelerating acquisition, engagement, and revenue for a premium small business segment. Oversaw P&L, end-to-end product, and all brand marketing.

• Achieved 20% lift in new cards acquired and 13% lift in spend through the design and execution of a new product innovation payment feature and GTM motions
• Business planning and marketing strategy lead that doubled CAGR in 2014
• Delivered $30M as business lead for inaugural year of “Know Your Customer.”