Stella Thomas

• Research competitor marketing trends and prices using data analysis.
• Examine needs, wants and spending patterns of target audience.
• Monitor product line sales and costs, compiling thorough progress reports using data analysis.
• Work with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.

Development, execution, and management of all marketing strategies and initiatives in line with company objectives for North and South America to maximizing brand exposure, customer engagement and sales.

• Boosted brand awareness and generated leads while managing and executing internal and external marketing campaigns and programs.
• Advertising & media relations: media planning, buy, and execution in industry publications. Distribution of Press releases.
• Creation and management of marketing collateral materials, promotional strategies and product commercialization.
  Product promotion and product launches.
• Executed optimal sales strategies to achieve commercial goals for target market.
• Generated reports detailing campaign performance, customer engagement and engagement trends.
• Planning and organization of trade shows, conferences, and large scale customer and internal corporate events.
• Collaboration with internal stakeholders, external agencies, vendors and allied industry suppliers.
• Development and launch of 3 corporate multilingual websites; Responsible for maintaining ENG & ES corporate websites. Content development and content translation from 7 corporate language sites.
• Local and Corporate social media management and maintenance
• Overseeing and execution of marketing budget.
• Close collaboration and teamwork approach with marketing, sales and executives throughout the Americas, Europe and Asia.
• Work both strategically and operations.
• Personnel responsibilities.
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• Worked closely with global brand direction teams to create and maintain marketing materials and campaigns for local America's markets.