Summary
Overview
Work History
Education
Skills
Timeline
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Stephania Schirru

Stephania Schirru

Dallas,United States

Summary

Seasoned Public Relations and Marketing Pro who has deep connections to top-tier media, celebrities and brands. Fluent language proficiencies in German, French, Italian, and English. Ability to place clients internationally and create additional revenue streams for athletes and entrepreneurs.


Has a proven track record of positioning clients as industry leaders through creative marketing and public relations plan. Born leader with extensive event management and social media strategy experience. Led successful influencer marketing and celebrity campaigns.

Overview

18
18
years of professional experience

Work History

Director of Marketing and Public Relations

Dynamically Branded
07.2017 - Current
  • Developed targeted Public Relations Campaigns that enhanced the reputation and visibility of clients.
  • Pitched clients and secured media placements in top-tier media outlets in print, digital, TV, Radio, and Podcast.
  • Planned and coordinated social media content strategy.
  • Planned and executed celebrity dressing and influencer campaigns.
  • Monitored, tracked and analyzed KPIs at the end of every Public Relations Campaign to create reporting documents.
  • Secured and managed sponsorships and sponsorship activation.
  • Wrote press materials and delivered presentations to media representatives.
  • Raised brand awareness through consistent marketing efforts and product campaign launches.
  • Collaborated with creative and design teams to coordinate advertisements and promotions.
  • Developed innovative marketing and PR strategies.
  • Secured media coverage and celebrity attendance for client's special events and NYFW
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Monitored marketing content for quality, accuracy and impact.
  • Aligned projects and daily activities with company vision, strategies and tactics.

Director of Sales and Marketing

Esé Azénabor
07.2014 - 03.2021
  • Create marketing plans and consult on marketing activities.
  • Develop Social Media Content Strategy to create awareness and exposure
  • Conduct cold and warm calls to expand territory and grow business.
  • Acquire sponsorships and coordinate participation in fashion and trade shows.
  • Manage all celebrity dressing inquiries
  • Pitch and secure media coverage in local and national media outlets.
  • Write and place press releases with magazines, bloggers and newspapers.
  • Supervision of interns and optimization of online stores as well as competitive analysis.
  • Plan and coordinate interviews, editorials and fashion shows.
  • Utilize CRM tools for customer loyalty programs and coordinate charitable program.

Special Events / Marketing Research Analyst

Bdonnas.com
10.2013 - 04.2017
  • Researched and analyzed market, demographic, economic and consumer data to assess Centers/MPC/markets
  • Led social media and content strategy
  • Managed mobile application, blog and newsletter
  • Coordinated , planed and executed all special events and Fashion Shows
  • Built lasting relationships with clients, sponsors and third-party suppliers
  • Created fact based insights through well-supported, concise memos and/or PowerPoint presentations to facilitate decision making
  • Wrote press releases and any publicly available communications
  • Assisted owners in daily operations of online business

Junior Public Relations Analyst

Achieve PR
06.2014 - 02.2016
  • Managed public relations department
  • Developed PR strategies, campaigns, and initiatives to improve public perception of company
  • Prepared and publish newsletters and other company literature
  • Wrote press releases and media kits
  • Maintained effective working relationships with media representatives
  • Managed clients' reputation with the public
  • Compiled comprehensive information about the company for the media
  • Managed communications budgets

Junior Trade Marketing Manager

Coca-Cola
10.2010 - 07.2011
  • In charge of for concept, coordination, execution and communication of national promotional campaigns in wholesale market with a 30% increase in sales volume
  • Assisted the launch of Coca-Cola’s first “CHAQWA Coffee Store” and organized the V.I.P party and customer loyalty programs
  • Tracked market trends with SAP and AC Nielsen data to develop effective social media content and promotional tools
  • Served as liaison between global brand teams, different departments inside and outside the company
  • Assisted new product launches and created Senior Management presentations
  • Planed and organized national as well as international tradeshows and events

Education

Master of Science - Marketing

Texas A&M University
Commerce, TX
05.2013

Bachelor of Science - Business Administration

University of Bamberg
Bamberg
10.2010

Bachelor of Science - Business Administration and Management

Oklahoma State University
08.2010

Skills

  • Public Relations
  • Marketing
  • Fashion Marketing
  • Sports Marketing
  • Brand Management
  • Storytelling
  • Influencer Marketing
  • Social Media
  • Verbal and Written Communication Skills
  • Sponsorship Acquisition
  • Event Management

Timeline

Director of Marketing and Public Relations

Dynamically Branded
07.2017 - Current

Director of Sales and Marketing

Esé Azénabor
07.2014 - 03.2021

Junior Public Relations Analyst

Achieve PR
06.2014 - 02.2016

Special Events / Marketing Research Analyst

Bdonnas.com
10.2013 - 04.2017

Junior Trade Marketing Manager

Coca-Cola
10.2010 - 07.2011

Master of Science - Marketing

Texas A&M University

Bachelor of Science - Business Administration

University of Bamberg

Bachelor of Science - Business Administration and Management

Oklahoma State University

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Stephania Schirru