Stephanie Baca
Colleyville,TX
Summary
Dynamic Product Manager with a proven track record at Michaels Arts and Crafts, driving $220M in annual sales through effective product lifecycle management and market research. Skilled in prioritization and execution, I excel at managing stakeholder expectations and delivering successful products that meet customer needs.
Overview
13
13
years of professional experience
Work History
Product Manager
Michaels Arts and Crafts
Irving, TX
01.2014 - Current
- Developed product under private label to support seasonal and core businesses. Responsible for $220M in annual sales with year over year growth expectations.
- Collaborated and communicated effectively with cross functional team members to deliver updates on project milestones and deadlines.
- Managed full product lifecycle, from ideation through production and packaging ensuring consistent quality and positive customer experience.
- Managed stakeholder expectations effectively throughout the entire product development process.
- Launched successful products by conducting thorough market research and identifying customer needs.
Associate Product Manager
Michaels
Irving, TX
08.2012 - 01.2014
Education
Bachelor of Arts - Marketing & Advertising
The University of Texas At Arlington
Arlington, TX05.2010
Skills
- Product lifecycle management
- Prioritization and execution
- Timeline management
- Research and trend analysis
- Vendor management
Timeline
Product Manager
Michaels Arts and Crafts
01.2014 - Current
Associate Product Manager
Michaels
08.2012 - 01.2014
Bachelor of Arts - Marketing & Advertising
The University of Texas At Arlington