Summary
Overview
Work History
Education
Skills
Timeline
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Stephanie Baca

Colleyville,TX

Summary

Dynamic Product Manager with a proven track record at Michaels Arts and Crafts, driving $220M in annual sales through effective product lifecycle management and market research. Skilled in prioritization and execution, I excel at managing stakeholder expectations and delivering successful products that meet customer needs.

Overview

13
13
years of professional experience

Work History

Product Manager

Michaels Arts and Crafts
01.2014 - Current
  • Developed product under private label to support seasonal and core businesses. Responsible for $220M in annual sales with year over year growth expectations.
  • Collaborated and communicated effectively with cross functional team members to deliver updates on project milestones and deadlines.
  • Managed full product lifecycle, from ideation through production and packaging ensuring consistent quality and positive customer experience.
  • Managed stakeholder expectations effectively throughout the entire product development process.
  • Launched successful products by conducting thorough market research and identifying customer needs.

Associate Product Manager

Michaels
08.2012 - 01.2014

Education

Bachelor of Arts - Marketing & Advertising

The University of Texas At Arlington
Arlington, TX
05.2010

Skills

  • Product lifecycle management
  • Prioritization and execution
  • Timeline management
  • Research and trend analysis
  • Vendor management

Timeline

Product Manager

Michaels Arts and Crafts
01.2014 - Current

Associate Product Manager

Michaels
08.2012 - 01.2014

Bachelor of Arts - Marketing & Advertising

The University of Texas At Arlington
Stephanie Baca