Stephanie Barba
Forest,IL
Summary
Results-driven bilingual attorney with a diverse background in marketing and communication, blending legal acumen with a proven track record of strategic brand development. With five years of experience, including one year in Mexico and four in the United States, I have successfully navigated cross-cultural landscapes to deliver impactful marketing solutions.
In my tenure, I have honed skills in digital marketing, leveraging my legal background to craft compelling and compliant campaigns.
Overview
5
5
years of professional experience
Work History
Marketing Specialist and Interpreter
Berwyn North School District 98
09.2021 - Current
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Orchestrating the comprehensive rebranding initiative, transforming the entire visual identity of the school district.
- Designed and implemented advertising and public relations activities.
- Identified appropriate marketing channels and target customers for campaigns.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Updated social media platforms with latest news and corporate details.
- Created customized marketing materials to increase product awareness.
- Wrote engaging and successful marketing, advertising, and website copy.
- Bridged cultural gaps within communities through participation in local outreach programs aimed at fostering understanding among diverse populations.
- Monitored social media questions and comments and appropriately responded.
Community Manager
Wickedball
07.2020 - 08.2021
- Enhanced online community engagement by creating and implementing tailored content strategies.
- Managed social media channels effectively for improved brand visibility and increased audience interaction.
- Developed a comprehensive communication plan to streamline internal processes and ensure consistent messaging across platforms.
- Collaborated with cross-functional teams, optimizing marketing initiatives that supported community growth.
- Organized regular community events, fostering a sense of belonging among members and promoting networking opportunities.
- Implemented analytics tools to track community performance, identifying areas for improvement and adjusting strategies accordingly.
- Conducted member surveys to gather feedback on various aspects of the community, using data to inform future improvements.
- Monitored online conversations surrounding the brand to address any negative sentiment or misinformation proactively.
- Assisted in recruitment efforts by showcasing company values and benefits through engaging content targeted at potential candidates.
Creative Director
Unidos Marketing
01.2020 - 06.2020
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
- Streamlined creative processes for improved efficiency and team productivity.
- Mentored junior designers, fostering professional growth and enhancing overall team capabilities.
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
- Increased client satisfaction by delivering tailored design solutions that exceeded expectations.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Developed comprehensive style guides to maintain brand consistency across all channels.
Project Manager
3Kaidas
01.2019 - 12.2019
- Streamlined project processes by implementing Agile methodologies, resulting in increased efficiency and reduced costs.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
- Coordinated cross-functional teams and resolved conflicts, maintaining a positive work environment throughout the project lifecycle.
- Managed multiple marketing projects simultaneously, ensuring timely completion and adherence to budget constraints.
- Increased customer engagement by creating compelling content for social media channels and company website.
- Developed targeted email marketing campaigns for lead generation and increased conversion rates.
- Spearheaded public relations efforts, securing positive media coverage for company events and product launches.
Education
Bachelor of Arts - Law
Universidad De Guadalajara
Guadalajara 12.2018
Certification - Translator And Interpreter
Enlgish Key
Guadalajara01.2018
Skills
- Graphic Design
- Digital Marketing
- Market Analysis
- Database Management
- Social Media Management
- Communications Management
- Branding
- Proficient in Adobe
- Proficient in Canva
- Time Management
- Copywriting Expertise
- Digital Advertising
- Email Marketing
Languages
Spanish
Full Professional
Timeline
Marketing Specialist and Interpreter
Berwyn North School District 98
09.2021 - Current
Community Manager
Wickedball
07.2020 - 08.2021
Creative Director
Unidos Marketing
01.2020 - 06.2020
Project Manager
3Kaidas
01.2019 - 12.2019
Bachelor of Arts - Law
Universidad De Guadalajara
Certification - Translator And Interpreter
Enlgish Key
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