Stephanie Bennett

• Top digital advertising sales performer in company. Doubled revenue YoY.
• Responsible for revenue growth for all digital products; owned and programmatic.
• Digital Sales Lead and trainer on digital advertising strategies, and skills development for consultative selling for print and digital products for sales departments.
• Main contact for digital platform vendors.

Publisher-Executive Committee (April 2022 - September 2023)

General Management of Southeastern Wisconsin lifestyle monthly print and digital publication.

• Department Head for Sales and Marketing and oversaw all HR duties; recruiting, hiring, and managing for sales staff and marketing contractors.
• Obtained growth YOY in digital sales revenue by introducing new sales approach, creating new revenue streams and trained sales staff on digital programmatic advertising and consultative multi-media selling skills.
• Top producer for digital advertising.
• Built annual strategy plan for financial health
• Aided in audience development by introducing new approach with multi-channel marketing strategy that reduced monthly circulation costs and increased subscriber base.
• Managed vendor relationships and contracts including working with printer vendor for pricing quotes on all print projects.
• Directed all marketing efforts for audience development, growth of email subscriber client base and brand awareness.
• Main lead on all projects for marketing materials, sales collateral, promotions, events and presence in social media and on website.
• Responsible for budget management and analysis, sales forecasting and overall fiscal health of publication.

Account Executive (April 2013 – September 2015):

• Exceeded YOY sales goals by maintaining existing business and consistently brought in new business contracts with longer commitments.
• Created tailored integrated marketing plans for local businesses that resulted in increased net profit for client and exceeding sale objectives.
• Held Chair position for Sales Training & Development Committee - improved sales outcomes of new employees with new interview strategy and 6-week training course.

New business development consultative sales position consulting and selling digital advertising (1st party platforms and programmatic) to local area businesses.

• Lead restructuring of Sales department to have new digital product pricing, new CRM system (HubSpot) and improved sales process that increased profit margin on products and increased 1st party data revenue streams.
• Top seller in securing new business.

• New business development consultative sales approach consulting for selling integrated marketing campaigns, using both audio and digital marketing tactics to local area businesses.
• Brought in 6 new accounts which exceeded sales goal over 3 consecutive weeks during economic downfall, when obtaining new business was a difficult objective to meet.
• Top seller in securing sponsorships for Wisconsin Badgers games.

Full-service marketing firm that specialized in building brand awareness for start-ups and reinvigorate well-known, already established brands. SBB provided high-quality guidance, strategic vision and execution of detailed marketing projects.

• Launched online nutritional health supplement business with extremely limited resources. Company went cash-flow positive in under one year.
• Re-focused and re-imagined marketing and promotion strategy of major Milwaukee auto group, resulting in YOY 10% increase in sales revenue.
• Contributed creative direction and provided graphic design services for annual live auction of 501(c)(3), aiding in increase in donations from previous year.
• Provided consultation for product rebranding, product photography, website design, digital online marketing and ecommerce strategy to chemical product manufacturer and retailer.

Intermediary between automotive (tier 1) client, Subaru of North America, and digital marketing team for digital retail platforms; service media centers and digital showroom display kiosks.

• Solved need for consistent timely data analysis reporting by implementing new monthly reporting process, overseeing reporting team collaboration, setting KPIs and creating and delivering monthly and quarterly reports.
• Successfully managed client's B2B annual Expo's in-store digital booth layout, measurement of booth traffic, implementing relationship building strategy and marketing research initiatives, resulting in launch of new product development project.
• Managed creative direction and project management for all digital content strategy on all digital retail platforms, resulting in increased sessions and event logging by approx. 37% YOY.

• Introduced automotive retailers and agencies to Drive Auto, innovative digital marketing multi-attribution platform designed to increase vehicle sales through lead generation and marketing attribution tactics.
• Consulted over 100+ automotive retailers on path-to-purchase marketing strategy.
• Exceeded new business goal in first 60 days of employment and secured top 2 automotive billing clients.
• Created events for new business development that increased awareness of Drive Auto and led to future sales presentation opportunities.

• Developed robust automotive marketing program through consultations and strategic planning with CEO and provided professional development and support for Marketing Director trainee.
• Created and managed new marketing budget strategy for better measurement of results and more effective ad placement. Resulted in better ROI with advertising spend.
• Negotiated contracts and main point of contact for relationship with marketing service vendors. Results included eliminating overlap in same service spending and creating measurement for accountability with monthly performance reviews of advertising campaigns.

• Marketing Department Lead and main point of contact for advertising agency. Directed inventory photography, coordination of all showroom merchandizing, social media, digital content and vendor relationship management.
• Successfully re-branded company's brand identity by leading 3-phase strategy branding campaign.
• Generated monthly reporting on data analytics from digital marketing partner platforms for program effectiveness and meaningful conclusions that allowed for better performance of digital marketing campaigns.
• Accountable for individual marketing budgets for 7 rooftops, corporate marketing budget and service marketing budgets.