Summary
Overview
Work History
Education
Skills
Work Availability
About Me
Quote
Timeline
OperationsManager
Stephanie Boylan

Stephanie Boylan

Digital Strategy & Product Management
Indianapolis,Strategy

Summary

Talented Senior Director specializing in Digital Strategy, Product Management and Data Analysis. Extensive leadership and management experience focused on optimizing procedures and revitalizing operations. My goal is to always be a key-maker, not a gate-keeper of knowledge.

Overview

5
5
years of professional experience
10
10
years of post-secondary education

Work History

Senior Director of Digital Strategy

Emmis Communications Corp
Indianapolis, IN
10.2018 - Current

Domo Product Owner & Manager

  • Worked with Board Members and Senior Staff to establish Key Performance Indicators (KPIs) to increase O&O + Social Media Growth as well as increase Revenue Performance.
  • Great working relationship with team at Domo and consulting vendors to ensure the platform is set up with best practices.
  • Implemented Onboarding and adoption plan for utilizing data in daily workflows.
  • Created dashboards and visualizations to keep our revenue, sales, and digital execution teams up to date on all business critical executions.
  • Worked with a data scientist to help explain why some of our articles trend higher on Google Discover. By doing this, we were able to educate our teams how to write successfully and resulted in ~200% increase year over year
  • Responsible for onboarding Domo platform, performing E-T-L on over 20 data sources and creating visualization reports, dashboards, and presentations.

Website & Mobile Apps Product Owner & Manager

  • Managed 16 websites hosted on Acquia Site Factory and built with Drupal 7
  • Created project plan, requirements, and mockups to migrate sites from Drupal 7 to Wordpress
  • Migrated 8 websites with over 22M annual page views from Drupal 7 to Wordpress and maintained/increased the pageviews
  • Negotiated new annual contracts and service agreements with vendors to achieve prime pricing from $1.1M estimate to under $10k actual
  • Negotiated our annual costs from $180k to under $50k
  • Improved ad viewability from 26% to over 70% for all sites through a combination of CSS and lazy-loading, which allowed us to increase our direct sold eCPMs and our floor-rate for remnant eCPMs
  • Consistently updating sites with monthly sprints that would help with performance, user experience, search engine optimization, and modernization.

Accessibility & Legal Project Manager

  • Worked with development teams and continent creators to make our websites WCAG2.0 AA Accessible. We are currently 99% accessible across all brands.
  • Worked alongside internal legal counsel to meet deadlines and insure that we implemented best practices.
  • Performed continuous evaluations of business facility, teams and policies to keep operations efficient and consistent.
  • Worked on several projects with VP of Legal including onboarding vendors (contract redlining), COPPA, Accessibility, CAN-SPAM, and Creative Copyright and Licensing

SEO and Marketing Strategist

  • In 3 months on Google Discover, delivered an additional 1,000,000+ page views for our top 4 sites and increased pageviews average of 33% year over year growth.
  • Consistently helped increase website pageviews and website users each year. In 2018, we had 32M pageviews and 10M unique annual users. In 2021 we are projected to have 95 million pageviews and 44 million users to our 6 websites.
  • Implemented Search Engine Optimization techniques which increased our lighthouse SEO score to 99%+ for each of our sites.
  • Added our sites to Google Search Console and Google News which was a huge influence in our 105% page view growth: increasing from under 15M to over 30M pageviews in less than a.year .

Vendor Manager

  • Managed all third party digital platforms, vendors and development teams. I am able to provide references from Vendors.
  • Evaluated prospect companies based on ability to meet requirements, innovation, ability to grow, and cost
  • Contract negotiation and trifurcation of contracts during business sales and acquisitions

Educator and Stakeholder Manager

  • Responsible for consistently educating leadership, management, and execution staff on latest trends and requirements in digital.
  • Taught content creators best practices and how to optimize for search engine results including E-A-T methodology.
  • Demonstrated ability to take complicated information and transform it into easily digestible information and action items.
  • Created and made appropriate documentation for annual budgets and senior leadership goals.
  • Reported to COO and Board of Directors.

Director of Digital Technology

Emmis Communications Corp
Indianapolis, IN
08.2019 - 10.2020
  • Maintained tactical control of project budgets and timelines to keep teams on task and achieve schedule targets.
  • Adjusted project plans to account for dynamic targets, staffing changes and operational specifications.
  • Identified innovative and automated approaches to routine tasks, making suggestions that were widely received.
  • Managed program and provider separations during corporate split.
  • Analyzed projects to determine resource requirements and procured necessary equipment and software.

Senior Technology Lead

Emmis Communications Corp
Indianapolis, IN
10.2018 - 08.2019
  • Partnered with architecture team to develop wholistic technology roadmap, accounting for departmental priorities and overall business goals.
  • Collaborated with business planning department to monitor and adjust company-wide technology utilization, modifying infrastructure to meet business goals.
  • Served as primary point of contact for 10+ Managed Service Providers (MSP), maintaining healthy business relationships through constant communication.

IT Project Manager

Keter Environmental Services
03.2018 - 09.2018
  • Introduced Agile methodology to a Waterfall environment.
  • Outlined work plans, determined resources, wrote timelines and generated initial budgets as part of project scope determination.
  • Decreased time spent doing manual processes by 50%.
  • Managed development team and outside consultants to produce .NET MVC with Angular, Azure, and SQL Server to produce applications on time and under budget.
  • Mentored Business Intelligence team in UX, visualizations, analysis, and requirements gathering.
  • Led and prepared IT Steering Committee meetings for members of the executive team.
  • Oversaw large portfolio of projects to support teams, report progress and influence positive outcomes for key stakeholders.
  • Developed project plans identifying key issues, approaches and performance metrics.

Technical Recruiter

Profyle Tracker
09.2017 - 03.2018
  • Referred candidate resumes to customer account managers for evaluation and submission.
  • Maintained in-depth understanding of Software Engineering trends and hiring desires.
  • Used Boolean searches to develop applicant portfolios for expected openings.

QA Project Coordinator, Driven UX Engineer

Level Up Development
Indianapolis, IN
09.2016 - 09.2017
  • Achieved consistent safety targets by adjusting driving to different road and traffic conditions, balancing loads and avoiding dangerous driving actions.
  • Kept projects on schedule by managing deadlines and adjusting workflows as needed.
  • Introduced best practice analytics for multiple projects using Mixpanel and Google Analytics.
  • Collaborated with project owners and team members to set ambitious but achievable goals.
  • Developed new hire documentation that decreased onboarding time by 50%.
  • Experienced in change management: QA team growth from 1 to 5 engineers and then dissolving team after contract ended.
  • Oversaw daily operations of the Quality Assurance team: assigning tasks, arranging meetings, providing team with everything they need to ensure success.
  • Gathered requirements for ongoing projects and organized details for management use.

Education

Bachelor of Science - Computer Science

Butler University
Indianapolis, IN
08.2011 - 05.2016

Bachelor of Science - Computer Engineering

Indiana University - Purdue University Indianapolis
Indianapolis, IN
08.2011 - 05.2016

Skills

    Team Building and Motivation

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Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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About Me

You can usually find me cheering on the Pacers at Banker’s Life, playing video games with friends, or at the gym training to be my best self. I also am a nutritionist!

Favorite Nerd Fact: A byte is 8 bits. What is 4 bits? Just a nyble.

Myers Briggs: ENTJ-A. 4 Lenses: Orange | Green.

Quote

Sometimes the questions are complicated and the answers are simple.
Dr. Seuss

Timeline

Director of Digital Technology

Emmis Communications Corp
08.2019 - 10.2020

Senior Director of Digital Strategy

Emmis Communications Corp
10.2018 - Current

Senior Technology Lead

Emmis Communications Corp
10.2018 - 08.2019

IT Project Manager

Keter Environmental Services
03.2018 - 09.2018

Technical Recruiter

Profyle Tracker
09.2017 - 03.2018

QA Project Coordinator, Driven UX Engineer

Level Up Development
09.2016 - 09.2017

Bachelor of Science - Computer Science

Butler University
08.2011 - 05.2016

Bachelor of Science - Computer Engineering

Indiana University - Purdue University Indianapolis
08.2011 - 05.2016
Stephanie BoylanDigital Strategy & Product Management