Summary
Work History
Education
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Stephanie Braudrick

Stephanie Braudrick

Cincinnati Metro ,Ohio

Summary

Consistently high achieving sales, operations and marketing leader, with over two decades of experience in revenue growth strategies, transformation leadership and change management. My unwavering commitment to serving with integrity, combined with my ability to deliver exceptional results, has allowed me to turn struggling teams and organizations into profitable, revenue-growing entities within the senior living industry. I made an immediate impact by delivering double-digit growth within the first 90 days as the Vice President of Sales in my two most recent roles. I get to combine my strategic thinking with data-driven decision-making, informed by market trends, the competitive landscape, and customer needs. My navigation of investor relationships and key portfolio partners has been instrumental in our ability to deliver rapid results. I have transformed underperforming teams into the top performing sales teams by revamping their entire sales process and training the organization on implementing it. I have accomplished this with both stateside and offshore teams. My experience in turning around failing business sectors for companies such as Holiday, Elmcroft, and Emeritus, showcases my expertise in sales, revenue, operations, and marketing leadership. I have a strong sales acumen that has delivered results in both profit and non-profit sectors. I am committed to strategic revenue execution, top line sales leadership, profitable financial management and creating and nurturing a growth culture. I am committed to growth, adaptability and resiliency for those I lead, and for myself. A voracious reader and writer, I am currently writing my first leadership book 'Lost Laws of Leadership.' I want to be a multiplier for future leaders and sharing and encouraging them is what I am committed to doing in every role, and in every aspect of my life.

Work History

Vice President of Sales

Community First Solutions
2023 - Current
  • Lead sales strategy for a Midwest nonprofit provider focused on asset acquisition of three new portfolios, complete market analysis, and cross-business unit initiatives across senior living communities, including independent living, assisted living, memory care, and CCRC/Life plan communities
  • Increased sales revenue by developing and implementing innovative sales strategies.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Achieve positive month-over-month census growth, leading to the highest census in the organization’s history
  • Development of formalized sales process and new CRM implementation within first 90 days
  • Oversee sales team performance, incentive plans, and the development of annual sales budgets for affiliate organizations and managed communities
  • Collaborate with community leaders to align budgets with strategic goals and ensure financial success
  • Continuously evaluate and enhance community-specific sales plans to optimize census and revenue outcomes
  • Partner with corporate marketing to develop and implement effective marketing strategies, including collateral materials, messaging, marketing automation, and website enhancements
  • Work closely with Operations to establish reporting mechanisms and ensure accountability through key performance indicators
  • Set and drive annual goals and objectives aligned with the organization’s mission, consistently delivering results while upholding values of integrity, empathy, and purpose.

Vice President of Sales

Sonata Senior Living
2021 - 2023
  • During the first 90 in the role, achieved attainment of 18% occupancy growth, quarter over quarter, making the organization the fastest growing regional provider in the southeast
  • Directed and staffed a high-achieving sales team across Florida, formulating and implementing sales tactics to optimize market performance for Memory Care, Assisted Living, and Independent Living portfolios
  • This included existing assets and new builds
  • Analyzed market trends, pinpointed corporate growth opportunities, and devised sales processes and training initiatives
  • Worked closely with other departments to ensure harmonious execution of sales strategies and managed the company sales budget to reach and exceed the organization's revenue goals
  • Transformed the sales and marketing departments, cultivated relationships with third-party referral providers, as well as negotiating high value contracts to increase the overall impact of key partnerships
  • Led investor reporting to six portfolio partners, providing management contract deliverables, along with financial strategies for new development opportunities.

Performance Success Coach

Caring.com
2020 - 2021
  • I attained the top-ranking status in all KPIs and move-in average across the company in 2022
  • I managed a team of inside sales professionals, serving as the senior lead for three additional sales teams and three team leads, including one overseas
  • I was a key participant in the Sales Process Change Initiative, where I drove advancements and innovation in sales methodologies
  • We created a structured onboarding procedure for incoming sales representatives and sales management to get sales advisors (reps) and leaders to revenue production faster
  • I nurtured sales advisor growth through coaching, mentorship, and training to excel in sales, lead management, and customer service
  • I conducted comprehensive performance evaluations of Advisors (sales reps), and devises our first ever performance improvement plans and KPIs.

Regional Director of Sales and Marketing

Holiday Retirement
2018 - 2020
  • Region transformation from the lowest-performing to ranking among the top 3 within the organization
  • Strategic planning and goal-setting skills enabled consistent growth in net revenue month over month
  • I coached and motivated Sales Leaders to increase sales productivity across 13 Independent Living and 3 Assisted Living communities
  • Training and support to Sales and Occupancy Teams, and drove performance and efficiency throughout all communities
  • Expert in sales process optimization, CRM training, and program implementation, I collaborated with Executive Directors, Regional Directors of Operations, and corporate team members to increase sales team effectiveness
  • Fostered positive organizational culture and improved employee retention by creating career paths, coaching, and created educational modules to keep staff trained and motivated.

Regional Sales Manager

A Place For Mom
2013 - 2018
  • My leadership drove the company to achieve top revenue growth year-over-year, with a remarkable +34% in 2015-2016 and +29% in 2016-2017
  • I was recognized with multiple awards including the Top Producer Award in 2016, 2017, and 2018, surpassing quotas at 119%, 122%, and 113% respectively, and in 2017, I was honored as the Regional Manager of the Year for the company
  • I led the sales and operational leadership of a team of 24 remote sales professionals across the Florida market, with cross-regional support for Georgia and the Mid-South markets
  • My teams consistently surpassed top-line revenue goals, resulting in an average quarterly revenue of $1.5 million.

Regional Director of Sales and Marketing

Elmcroft Senior Living
2012 - 2013
  • Led and managed community sales teams in Florida, Georgia, and Alabama
  • I turned around underperforming acquired assets and drove revenue and productivity
  • Successfully achieved sales move-in and occupancy plans, improved census reporting, and developed sales strategies while coaching and motivating sales staff
  • Provided operational leadership oversight through two leadership transitions, and served as both Regional Director of Operations and Sales Director
  • Developed and executed shared market initiatives in key geographic areas to expand the Elmcroft brand and grow market share
  • Responsible for successfully rebranding and relaunching acquired Hawthorne properties in 2013-2014, including training and sales/marketing plans to drive occupancy growth
  • Conducted extensive training and support for sales initiatives and culture among nursing and operations staff across 13 communities.

Regional Director of Sales and Marketing

Emeritus Senior Living
2009 - 2012
  • As a Regional Director of Sales and Marketing, I have successfully led and managed community sales teams across western Florida
  • My key responsibilities included team development, occupancy growth, and revenue growth initiatives for 12 communities
  • Provided operational oversight through multiple leadership changes, maintained stable community operations, and grew sales/occupancy within existing communities
  • Increased sales team effectiveness, by working with Executive Directors, Regional Directors of Operations, and corporate team members to maximize Community Relations Directors' productivity
  • Achieved sales move-in and occupancy plans, improving census reporting, and developed sales strategies while coaching and motivating sales staff
  • Grew occupancy organically by developing and implementing shared market initiatives in high concentration areas.

Regional Director of Sales and Marketing

Assisted Living Concepts
2006 - 2009
  • Drove revenue growth of 13% in 2009, 22% in 2010, and 31% in 2011
  • Led development of territories and teams in Central and West Texas for a portfolio of 15 buildings
  • Oversaw sales and census growth for Residence Sales Managers and Residence Directors, consistently achieving revenue growth year-over-year
  • National Trainer for incoming new Regional Director of Sales and Marketing professionals
  • Provided cross-regional sales and marketing support for Georgia, Louisiana, and Oklahoma markets
  • Revitalized low performing, acquired assets
  • Developed and implemented various sales strategies, coached sales staff, and maintained census reporting while focusing on maintaining a strong operational focus.

Education

B.S. Business Administration, Accounting, Marketing, Management, Finance -

University of Texas At Arlington
Arlington, TX
05.1994

Timeline

Vice President of Sales

Community First Solutions
2023 - Current

Vice President of Sales

Sonata Senior Living
2021 - 2023

Performance Success Coach

Caring.com
2020 - 2021

Regional Director of Sales and Marketing

Holiday Retirement
2018 - 2020

Regional Sales Manager

A Place For Mom
2013 - 2018

Regional Director of Sales and Marketing

Elmcroft Senior Living
2012 - 2013

Regional Director of Sales and Marketing

Emeritus Senior Living
2009 - 2012

Regional Director of Sales and Marketing

Assisted Living Concepts
2006 - 2009

B.S. Business Administration, Accounting, Marketing, Management, Finance -

University of Texas At Arlington

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