Stephanie Brown
Phoenix,AZ
Summary
Talented media professional with comprehensive strategic media experience across a diverse range of clientele, including national and local. Collaborative and analytical with a one-of-a-kind creative mindset. Skilled at change management.
Overview
25
25
years of professional experience
Work History
Media Director
Stratacomm
Washington, DC
02.2020 - Current
- Led implementation of best practices to support start-up of new paid media department within structure of 25-year-old public relations firm.
- Established departmental policies, yearly objectives, areas of opportunity and goals.
- Worked with other department heads to streamline operational processes and workflow to increase efficiency of team performance and resource allocation.
- Recruited, hired and managed four employees in media department.
- Established workflow processes, monitored daily productivity and implemented modifications to improve overall performance team members.
- Reviewed, compared, onboarded and trained programmatic media buying platform that helped increase firm's profitability by bringing capability in-house.
- Developed paid advertising strategies for all paid media clients, converted ideas into concrete tasks, and delegated tasks to appropriate individuals and departments.
- Determined optimal combination of media outlets for campaigns and allocated resources according to consumer data analysis.
- Wrote lengthy media plans and submitted budgets for national and local clients worth over $60 million.
- Negotiated rates with media sales companies.
- Built and maintained positive business relationships with clients while advocating for them in media negotiations.
- Increased efficiency in media costs by approximately 20% over two years.
- Improved post-buy reporting by over 30% in two years.
Political Media Buyer
Strategic Media Services
Washington, DC
08.2010 - 12.2018
- Negotiated and purchased over $500 million worth of advertising space each political cycle on behalf of Presidential, congressional and local candidates and advocacy issues.
- Determined costs for media campaigns and delivered this information in reports for clients.
- Developed tight professional relationships with vendors, which helped achieve lowest costs.
- Juggled multiple projects and several clients successfully and always met tight deadlines.
- Identified, researched and resolved billing variances to maintain system accuracy and currency.
- Promoted consistent accuracy of billing information by reconciling accounts monthly.
- Processed vendor payments up to $5 million per day via telephone and online portals focused on accuracy and efficiency.
- Helped lead agency through change in media buying software and accounting platforms.
Senior Media Planner/Buyer
RIESTER
Phoenix, AZ
01.2001 - 06.2010
- Helped start new office in another state due to rapid growth and client acquisitions.
- Streamlined operational processes and workflow to increase team performance and resource allocation efficiency.
- Collaborated with upper management, clients and other personnel regarding media plans and campaigns.
- Negotiated and purchased advertising space on behalf of clients.
- Developed and maintained excellent relationships with media vendors.
- Increased brand awareness through creation of innovative media partnerships.
- Juggled multiple projects and several clients successfully and always met tight deadlines.
- Served on new business team.
Broadcast Supervisor
Results Media Group
Phoenix, AZ
1996 - 2000
BV Advertising
Advertising Manager
Mesa, AZ
05.1995 - 11.1996
Education
Bachelor of Arts - Advertising
Skills
- Strategic planning
- Problem Solving
- Creative mindset
- Verbal and Written Communication
Group Fitness Instructor
In my free time, I am a "fitness missionary", teaching group fitness. I'm dedicated to helping people get stronger on the outside so they feel stronger on the inside...so they can bring that strength into their lives and into the world.
Timeline
Media Director - Stratacomm
02.2020 - Current
Political Media Buyer - Strategic Media Services
08.2010 - 12.2018
Senior Media Planner/Buyer - RIESTER
01.2001 - 06.2010
Broadcast Supervisor - Results Media Group
1996 - 2000
BV Advertising - Advertising Manager
05.1995 - 11.1996
Washington State University - Bachelor of Arts, Advertising
Similar Profiles
Alexandra BerryAlexandra Berry
Service Coordinator at Presidential Pools, Spas & PatioService Coordinator at Presidential Pools, Spas & Patio
Jovan WilderJovan Wilder
Real Estate Agent at Jason Mitchell GroupReal Estate Agent at Jason Mitchell Group
Mikal AyalaMikal Ayala
Director of Engineering at Courtyard & Residence Inn Marina Del Rey Brizo Bar & RestaurantDirector of Engineering at Courtyard & Residence Inn Marina Del Rey Brizo Bar & Restaurant
Naif Al MubarakNaif Al Mubarak
Microsoft Surface Technician at Education at WorkMicrosoft Surface Technician at Education at Work
TIA LASKEYTIA LASKEY
Media Director at BPD AdvertisingMedia Director at BPD Advertising