Stephanie Clark
Summary
I am an experienced marketer with a demonstrated history of working in the digital marketing industry. Skilled in creating & monitoring consistent and effective campaigns, building, maintaining & optimizing the database, event organization/management, and actively maximizing efficiencies for cost effectiveness & ROI. I spearhead multi-channel efforts (digital, print, social, website, SEO, SEM, display, content). In collaboration with the team, I carefully analyze data to determine innovative ways to leverage and increase exposure for an increase of MQL's. My team helps Bob Ruth Ford accomplish selling 300+ vehicles per month, acquire 200+ vehicles per month, and fully merchandise/strategically market 500+ vehicles in inventory. I substantially improve profitability and tracking through my efforts and expertise.
Overview
4
4
years of professional experience
Work History
Marketing Director
Bob Ruth Ford
05.2020 - Current
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
- Improved lead generation through targeted email marketing campaigns and data-driven analytics.
- Integration of tools to and from a CRM ·
- Measure and report on performance / metrics / KPI's via Excel and/or Google Drive
- Evaluate emerging technologies and tools.
- Identify critical conversion points and drop off points / length of sales cycle.
- Find gaps in marketing processes and develop solutions.
- Strategize throughout entire marketing funnel.
Education
Bachelor of Science - Marketing
West Chester University
West Chester, PA05.2019
Skills
- Communications Management
- Market Tracking
- Project Management
- Campaign Development
- Budget Management
- Team Collaboration
- Data Analyzation
- Public Speaking / Presenting
- Innovation and Adaptability
- B2C Marketing and Advertising
- Intentional Strategizing
- Critical Thinking
Accomplishments
2022 Women in Retail Honoree Presented by CarGurus
Affiliations
- Expert on Panel for Dealer Marketing Magazine
Timeline
Marketing Director
Bob Ruth Ford
05.2020 - Current
Bachelor of Science - Marketing
West Chester University
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