Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Stephanie Cole

Middletown,NJ

Summary

Performance-oriented Sales Leader offering exceptional record of achievement over a 10-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

10
10
years of professional experience

Work History

Sales & Marketing Manager

Poshe Salon
08.2018 - 12.2023
  • Increased sales revenue by implementing targeted marketing strategies and effective sales techniques.
  • Developed key account relationships for improved client retention and long-term partnerships.
  • Improved brand visibility with well-executed promotional campaigns and engaging social media content.
  • Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
  • Led a high-performing sales team, providing coaching and ongoing support to ensure success.
  • Managed cross-functional teams to execute successful product launches and marketing initiatives.
  • Established performance metrics, tracking progress towards goals and making adjustments as necessary.
  • Launched innovative techniques with strategic marketing plans that generated significant buzz within target markets.
  • Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
  • Reduced operational costs through streamlined workflows, smart budgeting practices, and efficient resource allocation.
  • Revitalized underperforming products with rebranding efforts that resonated with customers'' desires.
  • Analyzed sales and marketing data for improved strategies.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Performed competitive analyses and adjusted sales and marketing strategies accordingly.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

Director of Marketing and Business Development

Pilo Arts Day Spa & Salon
02.2015 - 06.2018
  • Increased brand awareness by developing and implementing comprehensive marketing strategies.
  • Enhanced company revenue through effective business development initiatives and partnerships.
  • Managed cross-functional teams for streamlined project execution and optimal results.
  • Developed creative marketing campaigns, resulting in increased customer engagement and sales.
  • Improved overall team performance through regular training sessions and performance evaluations.
  • Led competitive analysis efforts to identify trends and capitalize on emerging opportunities within the market landscape.
  • Launched successful email marketing campaigns by employing compelling content strategies tailored to segmented audiences.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Created and managed social media campaigns to increase brand engagement.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Devised content strategy to effectively engage target audiences.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.

Business Development Specialist

SuperCuts
08.2013 - 08.2015
  • Expanded client base by identifying and targeting new business opportunities through market research and analysis.
  • Developed and executed strategic sales plans, resulting in increased revenue and profitability for the company.
  • Established long-term partnerships with key stakeholders, fostering trust and collaboration for mutual success.
  • Enhanced brand visibility by designing and implementing innovative marketing campaigns across various platforms.
  • Conducted thorough competitor analysis to identify gaps in the market and capitalize on unique selling points.
  • Optimized sales funnel management, increasing conversion rates and improving overall customer acquisition strategies.
  • Implemented data-driven decision-making methodologies to guide organizational growth strategies effectively.
  • Managed budget allocations effectively to maximize ROI on marketing initiatives while minimizing unnecessary expenses.
  • Launched new products or services successfully by coordinating with internal teams to ensure seamless go-to-market execution.

Education

Associate of Arts - Business Management

University of Cincinnati
Cincinnati, OH
05.2012

Skills

  • Salon Software
  • POS (10 years)
  • Microsoft Office
  • Production Management
  • Office Management
  • Performance Tracking and Evaluations
  • Brand-Building Strategies
  • Strategic Planning
  • Social Media Management
  • Business Growth and Retention
  • Sales Tracking

Additional Information

  • Willing to relocate: Anywhere, Authorized to work in the US for any employer

Timeline

Sales & Marketing Manager

Poshe Salon
08.2018 - 12.2023

Director of Marketing and Business Development

Pilo Arts Day Spa & Salon
02.2015 - 06.2018

Business Development Specialist

SuperCuts
08.2013 - 08.2015

Associate of Arts - Business Management

University of Cincinnati

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Stephanie Cole