STEPHANIE DAWSON
Akron,OH
Summary
Successful sales professional with 22 years of CPG experience utilizing a consultative approach and creative innovation. Passionate about building relationships with sales accounts and teammates. Driven to exceed expectations, continuously improve, and take on challenges.
Overview
22
22
years of professional experience
Work History
Territory Sales Manager/Account Manager
FÜM
03.2024 - Current
- Business development of new product category and brand launch in the US retail market
- Responsible for $70K in new revenue in 5 months and exceeded sales targets
- Sold into and merchandised 160 new retail locations and 5 distributor partnerships
- Organized and attended 3 tradeshows and presented to 4 distributor sales teams
- Attained distribution in 5 Regional Chain Accounts
- Secured placement on WAM Launchpad for new/innovative products, opportunity to partner with 27 additional distributors in US
Territory Manager
JUUL Labs
01.2019 - 01.2024
- Received exceptional rating for 2021, Gold JUUL Award Winner 2024
- Leading TM participating in CIT test market with 87 stores sold and 74% at highest tier
- Worked cross functionally with brand, trade marketing, key accounts & distributor managers for CIT test market program
- Lead national sales presentations for best practices
- Implemented the market standard inventory and replenish review process for national chain GetGo
- Created coaching guide on standard distributor ordering application utilized by top wholesalers
- Manage multiple regional chains, successfully created and implemented POGs, merchandising programs, universal pricing strategy
- Increased 2022 KPI for EAC in newly acquired territory by 23% in 6 weeks
- Ranked #3 for selling online trade show bundles during pandemic, Ranked #4 for 2021 Promotion Execution Challenge
- Took lead on Bell Stores merchandising upgrade project during summer 2023
- Trained and mentored 6 high performing individual contributors
- Participated in sales presentations and trade shows at top wholesalers
- Increased 2023 KPI for facings by 32%, #8 in US prior to territory realignment
- Achieved 2023 facing goal during 3 days of strategic coverage in vacant territory
Sales Manager
ABL Wholesale
01.2017 - 01.2019
- Led team of 12 top performing individual contributors across 3 states
- Increased new accounts 225% over goal, resulting in an additional $7M in revenue
- Ended 2018 up 7.3% in total units sold, outpacing total wholesale industry
- Increased new beverage dispensing program locations by 57%
- Responsible for the recruitment, on boarding and training for 6 employees
- Implemented bi-yearly performance reviews with focus on professional development and market opportunities
Market Development Manager
Coca – Cola
01.2015 - 01.2017
Territory Sales Manager
Altria/Philip Morris
01.2003 - 01.2010
Education
BS - Business Administration, Marketing
The Ohio State University
Columbus, OH01.2002
Skills
- Leadership
- Teamwork
- Team Building/Development
- Initiative
- Communication
- New Product Launches
- Territory/Key Account Management
- Distributor Management
- Sales Management & Operations
- Data Analysis
- Contract Negotiations
- Customer relations
- Territory Management
Timeline
Territory Sales Manager/Account Manager
FÜM
03.2024 - Current
Territory Manager
JUUL Labs
01.2019 - 01.2024
Sales Manager
ABL Wholesale
01.2017 - 01.2019
Market Development Manager
Coca – Cola
01.2015 - 01.2017
Territory Sales Manager
Altria/Philip Morris
01.2003 - 01.2010
BS - Business Administration, Marketing
The Ohio State University
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