Stephanie Desai

• Hired to manage the CPG West Coast vertical.
• In 2023 increased the team's revenue by 200% bringing in $5MM+ in revenue by growing large Fortune 500 accounts.
• In 2023 elevated to oversee the CPG and Non CPG verticals managing a team of 5 people.
• Onboarded new hires, train, mentor and provide career development tracks.
• Lead team's quarterly and annual forecasting, revenue goals and overall pipeline management.
• Represent company at conferences and sponsorship events such as CES, Media Post, Brand Innovators, Shoptalk and P2P.

• Elevated to AVP for delivering consistent revenue growth by identifying new business opportunities and expanding client relationships.
• Mentored junior team members, providing guidance on best practices and strategies to overcome challenges while simultaneously strengthening their professional skillsets.
• Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership. (COVID CPG Task Force)

• West Coast Agency Lead developing an untouched territory
• Responsible for business development of independent agencies and holding company in verticals Travel,Auto, Entertainment, QSR, CPG
• Generated $1MM+ in net-new revenue and maintained customer retention to pass along to new sales hires.
• Established and developed key relationships throughout agencies and with clients direct in California, and surrounding West Coast Territory.
• Trained and mentored new hires as a player/coach

• Develop a deep understanding of agency, advertiser, data and vendor landscapes, trends and stakeholders across Los Angeles; leverage these relationships and knowledge to assist with clients media planning.
• Grow and develop relationships with Tier 1 clients and agencies including Starcom, Initiative, Team One, Disney, Maxus, RPA and others.

• Help businesses create awareness and increase sales by reaching their target market through display, mobile & video advertising by using MaxPoint's Hyper-Local intelligence

• Effectively create campaigns to over-exceed client's expectations on CTR, CPA, CPL, etc.

• Present program recommendations utilizing heat maps to clearly identify the strongest possible campaign while saving budgetary revenue & producing better results.

• Exceed quarterly goals.

• Brought in on a short-term basis to strategize Yipit's interest in incorporating direct merchant sales into their business plan.

• Exceed Yipit's test trial by 200%.

• Work directly with the COO and head of business development on a daily basis to formulate their sales strategy and provide my knowledge as well as feedback from businesses.

• Promoted to Regional Sales Manager after 10 months with company to manage 15 Account Executives across 5 markets.

• Lead the West Coast team to top performing overall team across the company by exceeding goals by 35%

• Organized and facilitated two sales conferences with the entire U.S. sales team and other Group Commerce employees.

• Developed an interactive sales training program and led new hire training classes

• 1 of 2 GC employees chosen by Group Commerce Chairman David Rosenblatt to be an invitee to Twitter CEO Dick Costolo's “Managing at Twitter” seminar.

• Launched West Coast operations for Group Commerce, quickly beating New York numbers by over 30%

• Oversaw national and west coast wholesale operations for multiple fashion clothing and accessory brands.