A strategic digital and communications specialist with six years of corporate experience. Expertise lies in developing and implementing innovative digital, internal, and external communication strategies. Passionate about technology and stay engaged in the latest advancements in smart mobility. Creates content to recruit top talent for the advancement of electric vehicles. Currently, seeking to expand experience by moving from in-house client to agency work.
Hi, I’m
Stephanie Donnell
San Diego,CA
Summary
Overview
9
years of professional experience
Work History
Mercedes-Benz U.S. International
Communications Specialist
08.2019 - Current
Job overview
- Develop integrated communications strategies for company’s social media channels, website, internal portal, and corporate events, saving company $370,000 annually in agency payments.
- Design global and creative communication strategy for cross-departmental projects.
- Partner with talent acquisition and external marketing agency to create employer branding campaigns to retain and recruit top talent. 2020 Production Talent campaign resulted in 30% increase in workforce.
- Oversaw and facilitated celebration of product launch of new electric Mercedes-Benz SUV and grand-opening of Battery Plant
- Advanced company to paperless communication by implementing employee app to notify schedule changes, weather warnings, and news
- Coached 3-day intranet portal training workshop for 30 Team Member admins to enhance and maintain department pages.
- Copyedited, proofread and revised company advertisements, print materials and creative content before dispersal.
- Maintained corporate website using content management systems and addressing issues to external web support specialist.
- Addressed customer complaints and bad publicity promptly to preserve company integrity and image.
- Coordinated with creative and design agencies to produce high-quality visuals for marketing materials.
- Facilitated media training for executive staff and spokespeople.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Used data analytics to track lead generation campaigns and improve quality.
- Boosted brand awareness while managing internal and external marketing campaigns and programs.
- Managed workflow between agencies, coordinating documents and creative material distribution.
- Collaborated with upper management to implement positive team culture within manufacturing.
Mercedes-Benz U.S. International
Social Media Specialist
01.2018 - 08.2019
Job overview
- Overlooked planning and execution of product launches, employee, and philanthropic events with assistance of external production company
- Led innovation competition with company's IT department, inviting hundreds of startups, professionals, and students to submit ideas to tackle challenges in production flow, management, data efficiency, and digital communication.
- Increased brand awareness by 60% by establishing company’s first social media channels (Facebook, Instagram, and LinkedIn)
- Organically reached 7,000 followers and likes on Facebook in less than two years
- Managed seven-member team consisting of professionals from IT, engineering, finance, HR, supply chain, quality, and assembly operations. Trained over 5,000 employees to successfully launch and use intranet portal.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Taught in-house employees strategies for successful internal and external communications.
- Managed editorial calendars and rescheduled PR events and meetings.
- Led crisis communications and media relations activities in response to challenging situations.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Tracked key performance indicators to measure success of campaigns.
Mercedes-Benz U.S. International
Communications Intern
01.2017 - 12.2017
Job overview
- Led Habitat for Humanity project and scheduled over 300 employees to participate in community service event.
- Oversaw and implemented creative development of company’s 20th Anniversary communication plan resulting in 65% increase in employee engagement
- Produced 12 videos to showcase employees and Diversity and Inclusion initiatives, enhancing team culture and brand awareness. to increase positive team culture and brand awareness.
- Proofread and edited materials prepared by all colleagues to check and correct spelling, grammar, and style.
- Helped with photo and video production and performed visual and editing tasks.
- Built and maintained positive relationships with employees throughout campus.
Landmark Properties Inc.
Leasing Consultant
02.2015 - 12.2016
Job overview
- Communicated with over 2,000 Prospects, Residents and Guarantors about leasing contracts, property policies, and finances
- Generated leads for sales and rental properties through cold calls and referrals.
- Monitored and tracked payments and expenses, providing timely and accurate financial reports.
- Completed lease contracts for each incoming resident and maintained occupancy rate of over 94 percent.
Education
The University of AlabamaTuscaloosa, AL
Bachelor of Arts from Digital Communications And Media
05.2017
University Overview
Skills
- Wordpress
- Public Speaking
- Project Management
- Integrated Marketing
- Microsoft Office
- Social Media Oversight
- Community Outreach
- Corporate Communications
- Brand-Building Strategies
- Active Listening
- Intercultural Communication
- Adobe Creative Suite
- Video Editing
- Digital Photography
- Digital Graphics Creation
- Social Media Platforms
Languages
Spanish
Native or Bilingual
Timeline
Communications Specialist
Mercedes-Benz U.S. International
08.2019 - Current
Social Media Specialist
Mercedes-Benz U.S. International
01.2018 - 08.2019
Communications Intern
Mercedes-Benz U.S. International
01.2017 - 12.2017
Leasing Consultant
Landmark Properties Inc.
02.2015 - 12.2016
The University of Alabama
Bachelor of Arts from Digital Communications And Media
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