Results-driven leader with proven expertise in multi-unit operations, brand management, and talent development. Successfully led store expansion initiatives, driving traffic and enhancing brand visibility across multiple markets.
Overview
13
13
years of professional experience
Work History
East Coast General Manager
Harry & David
09.2024 - Current
Lead all store operations across the East Coast, ensuring operational excellence, consistent brand execution, and high-performing teams across multiple markets.
Serve as East Coast lead for store expansion, directing the company’s first new store opening in 15 years and establishing updated processes to support ongoing expansion.
Partner cross-functionally to create and implement new standard operating procedures (SOPs), ensuring scalability and consistency for future store rollouts.
Drive traffic-building initiatives and brand awareness strategies to position Harry & David as a destination brand across the East Coast market.
Execute multiple high-profile projects, including new store openings (NSO), holiday in-line store launches, Macy’s Shop-in-Shop (SIS) integrations, and seasonal transitions.
Spearhead the in-store workshop program, including training documentation, team coaching, and collaborative partnerships with local artists and vendors to enhance the in-store experience.
Recruit, train, and mentor the East Coast leadership team, building a strong pipeline for future management roles.
District Manager, NY/CT
Claire’s Boutiques
09.2021 - 08.2024
Managed a district of 17 stores generating over $20M in annual sales, ensuring operational consistency, sales performance, and customer experience excellence.
Elevated GUEST experience levels across the district, achieving top customer satisfaction results and building lasting customer connections.
Drove key financial performance by managing sales, gross margins, expense control, and loss prevention. Reduced district shrink between 2021 and 2022 and maintained results.
Led conversion workshops and served as Subject Matter Expert (SME) for this KPI, training peer District Sales Managers (DSMs) across the territory. Acted as a regional trainer to support educational programs focused on operational and sales KPIs.
Directed two New Store Openings (NSOs) in the Long Island market, ensuring seamless execution and successful launches.
Represented the field team during multiple high-visibility PR events with Condé Nast and The Female Quotient, functioning as the field lead to elevate brand recognition.
Product Zone Manager
Apple
Brooklyn
12.2020 - 09.2021
Coached and inspired team members to create meaningful customer ownership experiences.
Led initiatives to improve customer satisfaction and technical support engagement while driving key KPIs.
Participated in a district best-practices project, sending team members to other locations to gather and apply advanced customer strategies, resulting in improved NPS scores and an enhanced customer journey.
Supported development planning by leveraging individual competencies to enhance team performance.
District Manager, Metro NY/Northern NJ
New York & Company
07.2017 - 10.2020
Directed 11–23 stores, including the Midtown flagship and brand floorset locations, generating over $50M annually.
Monitored and analyzed business trends, developed action plans, and executed operational and sales strategies to meet or exceed KPIs.
Facilitated the opening of 5+ new locations, ensuring alignment with brand and operational standards.
Partnered with the corporate visual team to deliver seamless execution of floorsets and PR events, including the Gabrielle Union collection launch.
Recognized as #1 District Manager in comp performance (2019) and #1 District Manager in Q4 performance (2019).
Champion for PLCC acquisition, ranking #1 in credit performance from 2017–2019.
Served as Regional Hope Coach for the St. Jude Thanks and Giving Campaign (2017–2019), achieving #1 district ranking in the Northeast region in 2018 and 2019.
Acted as Team Captain for the NYC St. Jude fundraising walk (2016–2019) and served as a Team Hope member (2017–2020) to drive regional charitable initiatives.
General Manager
New York & Company
NYC
01.2016 - 07.2017
Managed four high-volume locations generating $13M annually, while overseeing two New Store Openings (NSOs) in one year as part of market expansion.
Promoted from Flagship GM to General Manager of NYC in a newly created role recognizing leadership performance.
Directed, trained, and supervised teams to maintain the highest level of presentation and visual standards consistent with brand expectations.
Recipient of the “Leading People” Award (2016) for exceptional leadership and talent development.
Flagship Store Manager
New York & Company
04.2012 - 01.2016
Managed a team of 9 managers and 70+ associates in the highest-volume store company-wide.
Drove +24% comp growth in first year and sustained high KPI performance thereafter.
Supported regional DMs with recruiting, onboarding, and training new store managers, earning appointment as the district trainer.
Regularly hosted business walkthroughs with the CEO, corporate leadership, RVP, and board of directors.
Led event management of flagship PR campaigns, including the launch of Eva Mendes for NY&CO and Jennifer Hudson as the face of Soho Denim.
Education
Bachelor of Arts - English Language Arts, Psychology