Stephanie Fiorello
Malverne
Summary
Results-driven marketing professional with 6+ years of experience in retention marketing, digital operations, and e-commerce. Skilled in creating and executing data-driven marketing campaigns, optimizing customer retention strategies, and driving revenue growth through cross-functional collaboration. Proficient in utilizing marketing platforms like Listrak, Klaviyo, and Voyage SMS to drive engagement, conversions, and long-term customer loyalty.
Overview
7
7
years of professional experience
Work History
Senior Retention Marketing Strategy
AS Beauty Group
12.2024 - Current
- Strategic Planning & Execution: Develop and implement retention strategies and campaigns to enhance customer loyalty and reduce churn.
- Customer Segmentation & Targeting: Leverage data to segment customers and personalize communications, improving engagement.
- Channel Management: Manage and optimize email, SMS, and other marketing channels to deliver targeted, effective retention messages.
- Analytics & Reporting: Track key metrics and analyze campaign performance, identifying opportunities to optimize retention strategies.
- Team Leadership: Mentor and guide direct report, fostering a culture of innovation and accountability.
- Cross-Functional Collaboration: Partner with product, sales, and customer success teams to align retention goals and initiatives.
- Upselling & Cross-selling: Develop strategies to encourage customers to upgrade or purchase additional products/services.
- Customer Journey Optimization: Address pain points in the customer journey, enhancing the overall customer experience.
Retention Marketing Manager
AS Beauty Group
01.2024 - 12.2024
- Lead and optimize email, SMS, and push notification channels to drive engagement and retention, utilizing data analysis to inform strategies.
- Execute and manage email campaigns, automated triggers, and text marketing, including asset creation, segmentation, and deployment.
- Run A/B tests on subject lines, content, and timing to improve performance and optimize results.
- Manage segmented client lists for targeted communications and personalized strategies.
- Collaborate with the Retention Agency to produce and execute retention marketing assets.
- Track and report on channel performance and trends, adjusting strategies based on data insights.
- Develop and prioritize Retention Marketing roadmap, ensuring alignment with DTC business goals.
- Contribute to broader marketing discussions on acquisition and retention strategies.
Assistant Retention Marketing Manager
AS Beauty Group
01.2022 - 01.2024
- Directed the daily execution of comprehensive Email and SMS campaigns.
- Developed and implemented a testing framework to optimize retention channel performance.
- Collaborated with retention agencies to create targeted campaigns and segments using platforms such as Listrak, Klaviyo, and Voyage SMS.
- Partnered with external agencies to analyze performance metrics on a monthly, quarterly, and annual basis, identifying growth opportunities to drive revenue.
- Maintained a promotional calendar for five brands, overseeing KPIs including returning customer purchases, email open rates, conversion rates, CTR, AOV, and LTV.
- Generated weekly and monthly reports for the executive team, tracking campaign performance and ad spend.
- Achieved an additional $200K in revenue through strategic Direct Mail campaigns aimed at reactivating disengaged customers.
Digital Operations Coordinator
AS Beauty Group
10.2021 - 12.2022
- Execute and lead all day-to-day digital operations, including building and scheduling specific email campaigns, daily site assets, and other initiatives to build brand awareness.
- Planned and prepared Email and SMS promotional marketing calendars to increase sales.
- Used Listrak for email marketing techniques and execution to maximize brand exposure and maintain existing customer loyalty.
- Tracked and reported on marketing campaign performance weekly and monthly to help with optimizing current and future plans.
- Worked with Growth marketing department to create targeted advertising strategies for key customer demographics through paid and organic initiatives.
- Boosted brand awareness by establishing strong web and social media presence.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Ecommerce and Marketing Associate
Mixology Clothing Company
09.2019 - 10.2021
- Used multiple web-analytics data points to benchmark, measure and improve online campaign results.
- Edited website content and database to keep information correct and up-to-date.
- Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.
- Reviewed customer requests, resolved questions and defined specifications before completing orders, using platform Salesforce.
- Inspected outgoing packages and documents to verify conformance to customer order requirements and requests.
- Informed customers by mail or telephone of order information such as unit prices, shipping dates and anticipated delays.
- Developed pre-season marketing plans to support department and divisional product strategies.
- Increased audience engagement with brand websites by finding and integrating relevant videos, tweets and other online content.
- Managed and received on average 350 online orders weekly using omni marketing tactics .
- Planned and executed events and marketing programs to increase qualified leads
Fashion Stylist
Madewell
05.2018 - 08.2019
- Cross-sold products and accessories using consultative approaches.
- Processed accurate transactions, charge sends and returns at POS stations.
- Maintained store to exacting visual standards by building attractive displays and merchandising products.
- Collaborated with other stylists to discuss exciting new trends that could be utilized in development of showroom displays.
- Cultivated lasting relationships with clients through one-on-one interactions in store environment.
- Drove brand awareness by organizing display setups and assisting in merchandising
Education
Master of Arts - Fashion Marketing
LIM College
New York, NY08.2020
Bachelor of Science - Business Management And Marketing
East Stroudsburg University of Pennsylvania
East Stroudsburg, PA05.2019
Skills
- Research and trend analysis
- Marketing campaign development
- Marketing Strategies
- Team Collaboration
- Brand Development
- Email Marketing
- SEO Strategies
- Affiliate Program Marketing
- Generating Brand Awareness
- A/B and Multivariate Testing
- Customer Segmentation
- Direct Mail
- Google Analytics
- Marketing Calendar Management
Timeline
Senior Retention Marketing Strategy
AS Beauty Group
12.2024 - Current
Retention Marketing Manager
AS Beauty Group
01.2024 - 12.2024
Assistant Retention Marketing Manager
AS Beauty Group
01.2022 - 01.2024
Digital Operations Coordinator
AS Beauty Group
10.2021 - 12.2022
Ecommerce and Marketing Associate
Mixology Clothing Company
09.2019 - 10.2021
Fashion Stylist
Madewell
05.2018 - 08.2019
Master of Arts - Fashion Marketing
LIM College
Bachelor of Science - Business Management And Marketing
East Stroudsburg University of Pennsylvania
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