Summary
Overview
Work History
Education
Skills
Accomplishments
Volunteer Experience
Timeline
Generic

Stephanie Maddox Fox

Lubbock,TX

Summary

Dynamic and results-oriented marketing leader with over 30 years of experience in B2B and B2C marketing. Specializing in integrated marketing strategies, customer acquisition, and brand growth. Proven track record in driving revenue growth, improving customer conversion, and managing marketing efforts across multi-location businesses. Expertise in developing marketing playbooks, optimizing marketing funnels, and leading cross-functional teams to execute data-driven, omnichannel campaigns. Committed to building strong community relationships, enhancing customer lifetime value, and delivering measurable results in fast-paced environments.

Overview

30
30
years of professional experience

Work History

Chief Marketing Officer

Carpet Tech
01.2020 - Current
  • Developed and executed comprehensive, multi-location marketing strategies driving an increase in qualified leads, sales conversion, and revenue growth
  • Oversaw a $3M annual marketing budget and optimized resource allocation across six locations and multiple service lines
  • Designed and launched integrated marketing campaigns (including TV, OTT, digital, social media, and grassroots events) to increase brand visibility and drive customer acquisition, resulting in 20% YoY revenue growth across multiple locations and service lines
  • Led the creation of a strategic marketing playbook, including campaign frameworks, local market strategies, and customer lifecycle tactics, providing clear guidelines for marketing execution across all business locations
  • Partnered with operations, business development, and sales teams to align marketing strategies with business goals
  • Provided strategic oversight on local activations and grassroots campaigns to drive market penetration
  • Utilized data analytics (Google Analytics, HubSpot, Podium) to measure and optimize marketing funnel conversion, continuously improving lead-to-revenue performance
  • Managed and developed a high-performing marketing team, fostering a culture of continuous improvement and cross-functional collaboration

Director of Sales & Marketing

Director's Choice
01.2016 - 01.2020
  • Led the sales and marketing efforts across multiple locations, boosting site traffic by 52% and increasing online conversions by 18%
  • Spearheaded campaigns that drove revenue growth, successfully leveraging SEO, SEM, and social media to acquire new customers and retain existing ones
  • Designed and executed strategic trade show initiatives to enhance brand visibility, generate new leads, and improve sales conversion

National/Regional Sales Manager

Ramar Communications
02.2006 - 12.2015
  • Managed key national and regional accounts, consistently exceeding sales targets and generating over $1M in quarterly revenue through strategic marketing and customer acquisition initiatives

Director of Sales & Marketing

Director's Choice
04.2004 - 02.2006
  • Led the development and execution of B2B marketing strategies that resulted in $10M in annual sales
  • Directed the sales team to implement effective lead generation strategies that significantly improved customer acquisition and retention

Executive Vice President

Caviness Advertising
10.1994 - 03.2004
  • Led agency-client relationships, developing integrated marketing campaigns that delivered measurable business impact and achieved client objectives
  • Focused on innovative approaches and long-term customer loyalty strategies

Education

Bachelor of Science - Journalism

Texas A&M University
01.1993

Skills

  • Integrated Marketing Strategy
  • Multi-Channel Campaigns
  • Customer Acquisition & Retention
  • Brand Development & Positioning
  • Data-Driven Decision Making & Performance Metrics
  • Team Leadership & Development
  • Budgeting & Financial Oversight
  • Cross-Functional Collaboration & Stakeholder Engagement
  • Project & Campaign Management
  • Local Market Penetration & Grassroots Marketing
  • Technology-Enabled Marketing Solutions
  • Strong Work Ethic
  • Creative Thinking

Accomplishments

  • Led successful marketing campaigns that generated millions in revenue across multiple locations and service lines.
  • Demonstrated ability to lead teams and collaborate across departments to drive business growth.
  • Extensive experience with multi-channel marketing (including TV, digital, OOH, SEM, and more) to engage customers and maximize ROI.
  • Proven success in developing and executing marketing strategies for need-based services in fragmented industries.
  • Strong expertise in leveraging technology and data-driven insights to optimize customer conversion and marketing efficiency.

Volunteer Experience

  • Junior League of Lubbock Sustaining Advisor
  • South Plains Honor Flight Guardian
  • Bible Study Fellowship Class Leader
  • Meals on Wheels Route Driver
  • First United Methodist Church Committee Leader/Teacher

Timeline

Chief Marketing Officer

Carpet Tech
01.2020 - Current

Director of Sales & Marketing

Director's Choice
01.2016 - 01.2020

National/Regional Sales Manager

Ramar Communications
02.2006 - 12.2015

Director of Sales & Marketing

Director's Choice
04.2004 - 02.2006

Executive Vice President

Caviness Advertising
10.1994 - 03.2004

Bachelor of Science - Journalism

Texas A&M University

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Stephanie Maddox Fox