STEPHANIE SARGENT FOX

Lead cross-functional and inter-agency teams to deliver end-to-end, direct-to-patient (DTP) marketing campaigns with partner operating units (OUs) and scaling DTP learnings across the enterprise.

• Leading DTP activation for a 2025 national launch with pelvic health OU.
• Led and optimized DTP campaign for cardiac ablation OU, delivering above industry benchmarks for ROI, unaided brand lift, and lead value.
• Delivered go-to market strategy for a new respiratory service, going from product conception to market in less than 10 weeks.
• Prepared assessment of enterprise DTP maturity, led to the creation and management of a global DTP community of practice to elevate and scale DTP.
• Manage program budgets, vendors, and contribute to annual planning.

Led Global Brand activation for all employees. Worked collaboratively with OUs and regions to strengthen masterbrand affinity.

• Key leader in 2021 rebrand, including a new strategic vision, brand promise, brand framework, visual and verbal identity, culture, brand experience, tools and assets.
• Built new activation strategies and tactics to reach wired and non-wired employees, resulting in 70% employee engagement.
• Contributed to quantitative global reputation and brand research from design to internal stakeholder engagement. Insights shaped rebrand, organizational positioning, and market development activities.

Leadership role for the philanthropic arm of Fairview Health Services.

• Developed and led Foundation development marketing plan - improved donor journey experience through creation of segmented outreach - resulting in 40 percent increase of donations in one year.
• Managed and developed direct reports from five functional areas.
• Built annual budget; identified and implemented process improvements; decreased operating budget by 9 percent
  

Leadership role in agency healthcare practice achieving 15 percent growth year-over-year. Select clients include: Hennepin Healthcare, Blue Cross Blue Shield, Mayo Clinic, Sequris, and SanBio.

• Led rebrand of Hennepin Healthcare, helping to position it with new customers and increase marketshare.
• Built and executed clinical trial recruitment campaign for an invasive therapy to treat traumatic brain injury; achieved enrollment goals ahead of schedule.
• Led strategy and development of branded multi-channel platforms and content to improve stakeholder experience and engagement
• Developed plans and counseled executive leadership navigating system-wide change.

Public relations, communications, and business development role; increased revenue an average of eight percent annually. A partial list of brands supported includes: Amerigroup, St. Jude Medical, Minnesota Department of Health, and Fresenius Medical Systems.

• Built HCP and consumer-facing campaigns to increase awareness, acquire customers, and increase KOL support.
• Shaped and advanced policy initiatives in health care, education, and environment sectors; built and managed coalitions to transform client objectives into tier-one issues.
  

Senior leader responsible for all public relations and internal communications. Protected tribal business interests from multiple attacks at the State-level, preserving 2,000 jobs. Launched six new brands; built and executed integrated campaigns that delivered YOY record profit.