Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Stephanie Frasca

McKinney,TX

Summary

Seasoned Director with a proven track record in both starting new preschools and turning around failing preschools in North Texas. Expert in operations management and customer relations, I excel in business analysis and marketing, significantly enhancing business growth and client satisfaction. Demonstrated success in staff management and relationship building, driving operational excellence and strategic planning.

Overview

28
28
years of professional experience
1
1
Certification

Work History

Director / Owner

Self Employed
08.2014 - 08.2024

Operated my own Preschool in North Texas for 10 years.


Purchased a failing school in 2014 and spend four years turning it around.

After four years the owner of the property tried to double the rent.

Moved my school half a mile up the road to a new facility without losing one student.


Managed all aspects of the business including Childcare Licensing and City mandates as well as

finance, tax, staffing, marketing, purchasing and IT.

Managed classroom layout, curriculum selection, tuition enrichment, parent relationships, staff relationships and logistics, tuition pricing, special events, program expansion, alternate revenue streams, etc.

Marketing Consultant

Self Employed
06.2007 - 05.2014

Consulted for The Prep School in McKinney while their building was being built to begin to fill the pipeline with students, leads and positive press. Worked out of a trailer on site and generated leads from ground breaking through to 6 months post opening.

Consulted for Ivy Montessori in Coppell as they rebranded three different Preschools to create Ivy Montessori group.

Consulted for Applebee Montessori Academy in McKinney after they were forced to close down during the pandemic. Reopened them and spend three months ensuring their trajectory and solvency.


Account Supervisor

Y&R
04.1999 - 06.2006
  • Represented the Experiential discipline for LIncoln Mercury in a multi-disciplinary brand team.
  • Used consumer, industry and competitive insights to build successful programs and generated post-activity analysis to establish ROI, Key Learnings, benchmarks and recommendations.
  • Responsibilities included CRM team profitability, client budgets, client and vendor relations and team development.
  • Participated in new business pitches for Taco Bell, Chevron, Xerox, ConAgra, El Pollo Loco and more.

Advertising Production Manager

Independent Newspapers
01.1997 - 01.1999

Managed production of the Business Report section of Independent Newspapers for 4 different regions daily.

Managed output and the press room to nightlyl deadlines.

Managed the journalistic deadlines as well as the editorial and layout subs, placed paid advertising, managed daily data downloads from the Stock Exchange and other content centers.

Education

Bachelor of Science - Marketing

Western Governors University
Salt Lake City, UT
06.2011

High School Diploma -

Ellerslie Girls High School
Cape Town, South Africa
12.1984

Skills

  • Customer Relations
  • Operations Management
  • Business Analysis
  • Marketing expertise
  • Small business operations
  • Verbal and written communication
  • Relationship Building
  • Staff Management
  • Business launch
  • Business Management
  • Business Planning

Certification

Current Texas Directors License

Languages

afrikaans
Native or Bilingual

Timeline

Director / Owner

Self Employed
08.2014 - 08.2024

Marketing Consultant

Self Employed
06.2007 - 05.2014

Account Supervisor

Y&R
04.1999 - 06.2006

Advertising Production Manager

Independent Newspapers
01.1997 - 01.1999

Bachelor of Science - Marketing

Western Governors University

High School Diploma -

Ellerslie Girls High School
Stephanie Frasca