Driven sales professional bringing twenty years of exceptional hospitality experience.
Overview
12
years of professional experience
Work History
The Brown Hotel
Louisville, KY
Corporate Sales Manager
11.2023 - Current
Job overview
Managed customer relationships and identified new sales opportunities.
Cultivated strong business relationships with key decision makers within target accounts.
Analyzed market trends, evaluated competitors' activities and developed pricing models.
Assisted in the development of long-term strategic plans for corporate sales growth.
Negotiated contracts with prospective customers while maintaining favorable terms.
Provided excellent customer service to ensure satisfaction from guests.
Facilitated communication between staff members regarding guest needs and requests.
Provided highest quality customer service standards by anticipating customer needs.
Communicated company rates, amenities and current promotions.
Surpassed sales goals through implementation of successful marketing strategies.
Prepared reports on occupancy rates & revenue generated.
Owners
Santa Rosa Beach, Florida
Vacation Rental Property Manager
11.2020 - Current
Job overview
Created marketing plans to promote available properties on various online platforms.
Provided exceptional customer service to guests throughout their stay.
Resolved guest complaints in a timely manner.
Developed strategies to increase bookings and optimize revenue potential for each property.
Managed the delivery of housekeeping services for rental units between guests' stays.
Develop strategies for pricing accommodations based on current market trends.
Responded promptly to inquiries from prospective renters regarding availability, amenities, rates, policies.
Lodgic Everyday Community
Sales Manager
02.2022 - 12.2022
Job overview
Responsibilities include: Managing sales for Lodgic's five lines of business
Nurturing and preserving a wide range of contacts and relationships within the community
Reserving events and meetings spaces.
Developed and implemented event sales strategies to increase revenue and market share.
Organized meetings with potential clients to explain services offered and negotiate contracts.
Managed customer relations by providing exceptional service in order to ensure customer satisfaction.
Tracked event sales performance using CRM software and analyzed results to identify areas for improvement.
Conducted research on new trends in the industry and kept up-to-date on changes in regulations that may affect operations.
Provided feedback from past events to improve future ones in terms of quality, cost efficiency and customer experience.
Collaborated with marketing teams to create effective campaigns targeting prospective customers.
Assisted with setting up booths at trade shows or conventions to promote events.
CBL Properties
Manager of Business Development
12.2019 - 10.2021
Job overview
Focus on driving mall advertising and strategic partnerships at our centers
Cultivate and maintain extensive contacts and relationships within the community for community relations
Develop creative and unique marketing options for both new and existing clients.
Developed, implemented and managed business development strategies to increase market share.
Identified key decision makers within target organizations and developed relationships with them to generate leads.
Negotiated contracts with customers, ensuring all terms were met in a timely manner.
Managed sales pipeline from initial contact through contract signing, using CRM software.
Monitored progress of business development activities and reported results to senior management.
Coordinated cross-functional teams including marketing, operations and customer service on projects related to business development initiatives.
Alpha Media
Account Executive
11.2018 - 11.2019
Job overview
Conducted outreach to potential advertising clients for five radio stations in the Louisville market, presenting a range of on-air and digital products
Acted as the representative of the station(s) during live remote events
Expanded and managed the account list
Fostered strong relationships with clients.
Developed and implemented a comprehensive sales strategy for the media industry.
Negotiated contracts with customers to maximize profits.
Analyzed customer data to identify trends and target potential customers.
Collaborated with marketing team on strategies to drive sales growth.
Crestline Hotels & Resorts
Director of Sales
07.2016 - 03.2017
Job overview
Spearhead all Sales & Marketing initiatives for 140 room downtown property
Oversee website and social media pages
Collaborate with Louisville CVB to expand corporate and group business
Lead the sales team to achieve maximum revenue
Identify new corporate accounts and group business prospects.
Managed a team of sales personnel to ensure performance goals were met or exceeded.
Analyzed customer feedback to identify areas for improvement in products and services.
Created detailed reports on sales performance metrics and trends.
Conducted market research to identify new business opportunities.
Implemented effective pricing strategies that increased profits while maintaining customer loyalty.
Utilized CRM systems to track leads, manage accounts and monitor competitor activity.
Hard Rock Cafe
Sales & Marketing Manager
10.2015 - 07.2016
Job overview
Manage all Sales & Marketing efforts at the Cafe
Supervise Sales Staff: Street Team & Live Music Coordinator
Maintain website and social media pages
Represent the cafe on a weekly live TV segment: Great Day Live.
Developed and implemented sales strategies to target potential customers.
Created and distributed promotional materials to increase brand awareness.
Conducted market research to understand customer needs and preferences.
Analyzed competitor activities in the market and identified opportunities for growth.
Researched emerging technologies in the field of Sales and Marketing and made recommendations for implementation.
Developed partnerships with external organizations for joint promotions or collaborations.
Developed content for social media platforms such as Facebook or Twitter for increasing brand visibility.
Extended Stay America
Regional Director of Field Sales
02.2012 - 10.2015
Job overview
Oversaw Sales and Marketing efforts for a portfolio of 21 hotels.
Developed and fostered strong client relationships and brand loyalty.
Engaged with top accounts to drive sales
Cultivated long-lasting relationships with each CVB and Chamber.
Provided guidance and direction to district managers in order to achieve sales goals.
Created programs to incentivize employees throughout the region, resulting in improved morale and productivity.
Led regular training sessions on new products and services for regional staff members.
Collaborated with marketing department to develop promotional campaigns tailored to the local markets served by each store in the region.
Developed strategies to drive revenue growth and maximize profitability.
Managed the forecasting of monthly, quarterly and yearly revenues.
Analyzed pricing structures, sales trends, and customer data to optimize pricing models.
Created reports on key performance indicators related to revenue generation efforts.
Education
Eastern Kentucky University
Bachelor of Science from Fashion Merchandising
01.1993
University Overview
Skills
Meeting planning
Hotel operations
Revenue management
Marketing and Promotions
Guest Relations Management
Staff Training and Development
Concierge services
Complaint Handling
Team member development
Guest Services
Reservation Management
Customer rapport
Guest liaison
Account Management
Hotel Management
Attention to Detail
Marketing
Relationship Building
Proficient in the following STR Platforms
Proficient in the following STR Platforms
Hospitable
Price Labd
Owner Rez
Turno
Airbnb
Vrbo
References
References
References available upon request.
Quote
Happiness is when what you think, what you say, and what you do are in harmony.
Mohandas Gandhi
Work Preference
Work Type
Full Time
Work Location
Remote
Important To Me
Company CultureWork from home optionCareer advancement