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Stephanie G Cohen
Valley Village,CA
Summary
Driven marketing and sales executive with proven success negotiating, closing and executing large business partnerships. Positive attitude, motivated, passionate, and creative. Respected by colleagues, clients and filmmakers. Strategic, strong leadership skills, detail oriented and focused under pressure.
Overview
34
34
years of professional experience
Work History
Senior Vice President Global Promotions
Sony Pictures Entertainment
Culver City, CA
05.2016 - Current
- Lead sales team in developing domestic and global marketing partnerships. Focus on culturally relevant partnerships with strong creative execution to deliver meaningful incremental media support for Sony Pictures films and Home Entertainment titles.
- Develop and sell in Best-in- Class marketing partnerships that deliver incremental support across the Sony Pictures Entertainment portfolio, including Columbia Pictures, Sony Pictures Animation and TriStar Pictures.
- Spearheaded development and execution of industry-first partner initiatives:
- Spider-Man: Homecoming/Audi “Driver’s Test” content piece starring Tom Holland and JB Smoove https://www.youtube.com/watch?v=bGuHgRQSEuk
- Spider-Man: Far From Home/Audi “Science Fair” content piece starring Tom Holland and Jacob Batalon https://www.youtube.com/watch?v=cWYnbPvpRIM
- Jumanji: The Next Level/Uber https://www.youtube.com/watch?v=U_p66PHIgtE
- The Garfield Movie/Motel 6 https://www.youtube.com/watch?v=9NX9RgAC1us
- Lead strong and focused sales team to deliver massive partnership campaigns across multiple live action and animated films, including promotions with Audi, McDonald’s, Nike Jordan, Little Caesar’s, BMW, Samsung, Fortnite, Door Dash, Olive Garden, Marco’s, Toyota, Poppi and more.
- Drive annual incremental revenue generation exceeding millions of dollars through strategic promotional licensing and sponsorship agreements.
- Engage with Sony Pictures Entertainment marketing team to coordinate media digital publicity efforts and event planning for strategic marketing alignment.
- Negotiated and established multiple high-profile partnerships with brands such as Dr Pepper, Papa John's, Audi, United Airlines and Kellogg’s to drive engagement for Spider-Man: Far From Home, the largest studio partnership campaign of its time.
- Engage with Marvel and Disney Consumer Products to drive retail initiatives for Marvel films, resulting in strategic partnerships with major retailers such as Walmart, Target, Amazon, and Hot Topic.
Vice President of Global Partnerships
Marvel Studios
Burbank, California
06.2014 - 05.2016
- Oversaw sales and execution team on domestic and international partnerships for Avengers: Age of Ultron, Ant Man and pre-production on Captain America: Civil War.
- Negotiated and led management of creative execution on 17 programs for Avengers: Age of Ultron and Ant Man delivering over $180MM in media support and $15MM cash with companies including Audi, Samsung, Visa, Gillette, Doritos, Dr Pepper and Subway.
- Negotiated pre-production programs for Captain America: Civil War which delivered over $40MM in media support and $1.5MM cash with companies including Audi, Synchrony Financial, Kellogg’s and Harley-Davidson.
- Incorporated Marvel into a Disney Corporate Alliance partnership generating an additional $1MM cash per year
Director of Global Partnerships and Promotions
Walt Disney Studios
Burbank, California
06.2012 - 06.2014
- Developed marketing promotions that delivered incremental media, marketing support and sponsorship across The Walt Disney Studios portfolio, including Walt Disney Live Action, Animation, Pixar, LucasFilm and Dreamworks motion pictures.
- Sourced new and existing clients to develop partnerships with relevant brands such as Gillette, Visa, General Mills, Quaker, State Farm, Kellogg’s, Lipton, Lumosity, and more.
- Cultivated and sustained robust client relationships throughout presentation, negotiation, and execution phases to deliver optimal creative campaigns.
- Engaged with internal stakeholders in creative marketing, publicity, and consumer products to drive maximum value from partnerships.
Vice President of Business Development
Davie Brown Entertainment/The Marketing Arm
Marina del Rey, California
05.2011 - 06.2012
- Led new business sales initiatives for the entertainment group of The Marketing Arm, developing entertainment marketing partnerships across film, television, music, gaming and derivative content.
- Facilitated partnerships with studio executives, producers, television networks, and record labels to design and implement successful branded entertainment initiatives.
- Established strategic entertainment partnership programs with Google Search, Google Maps, Doodle 4 Google, and Kronos Inc.
- Coordinated efforts with various agencies in Omnicom Group and marketing divisions to provide tailored entertainment experiences for clients like American Airlines, Hilton, AT&T, and Infiniti.
- Participated in RFI and RFP processes with existing and new clients such as Procter & Gamble, HP, Harley-Davidson, Patron and Hormel.
Vice President of Partnership Marketing
Universal Studios Partnerships & Licensing
Universal City, California
06.2005 - 05.2011
- Developed marketing partnerships and media campaigns with domestic and global brands to promote theatrical and home entertainment releases.
- Partnered with studio executives and filmmakers to optimize production resources and minimize costs through strategic promotions.
- Executed promotional campaigns for films including Despicable Me, Hop, Fast and Furious, Bourne, and Mummy franchises.
- Built and maintained strong and trusting relationships with major companies including General Mills, Burger King, ihop, McDonald’s, Dodge, Kellogg’s, Subaru, Coca Cola, Anheuser Busch, Pepsico and Papa John’s.
Vice President of Retail Partnership Marketing
Universal Music & Video Distribution
Universal City, California
08.2002 - 06.2005
- Managed and mentored a team of five people delivering more than $80 million in promotional spend from outside partnerships.
- Developed retail partnership with MasterCard earning $1 million revenue.
Senior Director of Retail Marketing
Universal Music & Video Distribution
Universal City, California
08.2001 - 08.2002
- Worked with Universal’s Partnership Development group to participate in a company alliance with Toyota earning Universal Music Group $1.25 million in revenue.
Director of Retail Marketing
Universal Music & Video Distribution
Universal City, California
06.2000 - 08.2001
- Developed cross promotions between Universal Music Group artists and third parties at national retail accounts including Wal-Mart, Best Buy, The Musicland Group and K-Mart stores.
- Coordinated program initiatives by identifying potential partners, strategizing promotional activities, supervising in-store implementations, and analyzing sales performance.
- Facilitated collaboration among multiple divisions at Universal and studio partners Coca-Cola, Panasonic, and Toyota to develop impactful marketing programs.
Manager of Custom & Premium Projects, Special Markets
Universal Music Enterprises
Universal City, California
04.1999 - 06.2000
- Top producing salesperson of custom compilations, increasing revenue for Universal Music Group’s record labels.
- Develop branded compilations for various corporate clients including Starbucks, Nissan, Coca Cola and Kraft.
Director of Marketing
A&M Records
Hollywood, CA
01.1998 - 02.1999
- Originated and executed marketing cross promotions between A&M artists and outside corporations and advertising agencies to create mutually beneficial opportunities for all parties.
- Completed successful partnerships with Kellogg’s, Levi Strauss, Birkenstock and Rolling Stone.
Advertising and Merchandising Manager
A&M Records
Hollywood, CA
10.1995 - 01.1998
- Purchased consumer print advertising for A&M artists.
- Coordinated design, pre-press and production of all Point-of-Purchase materials and merchandising tools for the company.
Merchandising Coordinator
A&M Records
Hollywood, CA
05.1992 - 10.1995
- Produced all merchandising materials for the company.
Education
Bachelor of Arts - Marketing
University of Iowa
Iowa City, Iowa01-1991
Skills
- Goal-oriented planning
- Strong presentation and storytelling abilities
- Effective negotiator
- Skilled in building interpersonal relationships
Interests
Timeline
Senior Vice President Global Promotions
Sony Pictures Entertainment
05.2016 - Current
Vice President of Global Partnerships
Marvel Studios
06.2014 - 05.2016
Director of Global Partnerships and Promotions
Walt Disney Studios
06.2012 - 06.2014
Vice President of Business Development
Davie Brown Entertainment/The Marketing Arm
05.2011 - 06.2012
Vice President of Partnership Marketing
Universal Studios Partnerships & Licensing
06.2005 - 05.2011
Vice President of Retail Partnership Marketing
Universal Music & Video Distribution
08.2002 - 06.2005
Senior Director of Retail Marketing
Universal Music & Video Distribution
08.2001 - 08.2002
Director of Retail Marketing
Universal Music & Video Distribution
06.2000 - 08.2001
Manager of Custom & Premium Projects, Special Markets
Universal Music Enterprises
04.1999 - 06.2000
Director of Marketing
A&M Records
01.1998 - 02.1999
Advertising and Merchandising Manager
A&M Records
10.1995 - 01.1998
Merchandising Coordinator
A&M Records
05.1992 - 10.1995
Bachelor of Arts - Marketing
University of Iowa