Stephanie Hart
Summary
A results-driven Copy Manager with a proven track record of success, having been promoted three times from Copywriter to Senior Copywriter to my current role. Skilled in creating compelling copy across a variety of platforms, including email, social media, push notifications, video scripts, and paid ads. I lead a team of junior writers while overseeing high-impact marketing campaigns, ensuring effective messaging that engages audiences and drives results. Known for blending strong writing expertise with leadership and strategic insight to elevate brand communication.
Overview
8
8
years of professional experience
Work History
Associate Copy Manager
Walmart E-Commerce
01.2019 - Current
- Enhance marketing campaigns through creative brainstorm sessions with designers and marketers, driving business growth
- Pen captivating copy across diverse subjects and platforms, including social channels, emails, digital ads, videos scripts, and store signage
- Accelerate promotional efforts by writing scripts for video ads and long-form articles
- Spearhead copy-writing projects for high impact campaigns, working in tandem with multiple team members
- Guide junior copywriters, streamlining workflow and uplifting content quality
- Execute exceptional copy under strict character count guidelines for key updates, promoting awareness and customer engagement
- Ascended the hierarchy thrice at Walmart, starting as a Copywriter (Nov
- 2019 - May 2021), progressed to Senior Copywriter (May 2021-March 2023) and currently serve as Associate Copy Manager from March 2023 onwards
- Championed as Lead Copywriter for Walmart's revered events, 'Baby Days' and 'Pet Month', leveraging marketing skills and design partnerships
- Managed critical site communications for Walmart's Pharmacy and Health and Wellness departments amid COVID-19 crisis, delivering timely vaccine information
- Recognized with three promotions within a two-year span for exceptional performance, climbing from Copywriter to Associate Copy Manager and subsequently Senior Copy Writer
- Contributed to launch of celebrity products, including Jennifer Aniston's 'Vital Proteins' and 'Elton John Eyewear'
Senior Freelance Copywriter
VMLY&R
01.2021 - 01.2022
- Generated content for the Sam's Club account, crafting copy for paid social media campaigns, push notifications, commercials, and in-store promotional materials
Copywriter
Nuts.com
01.2018 - 01.2019
- Drafted and deployed persuasive copy across multiple channels, including social media platforms, marketing emails, on-site product descriptions, and more
- Streamlined creative request processes while upholding stringent content guidelines and style guides
- Transformed strategic oversight into impactful communications, adapting tone, style, and content for varying audiences and outlets
- Supervised projects throughout production phase, liaising with design teams to maintain consistency and clarity
- Contributed to brainstorming sessions, providing inventive and result-driven concepts
- Provided vital support for special initiatives, assisting in expanding brand recognition, and meeting departmental objectives
- Led the development of a comprehensive brand guide, collaborating with creative teams and executive leadership on the formulation of brand-defining visual and textual elements
- Entrusted with full control of writing operations after the departure of a senior copywriter, managing all copy decks and producing over 30 marketing emails and product descriptions monthly
- Pioneered a series of 'Welcome Series' emails, successfully encapsulating the brand ethos and promoting a wide range of products, replacing an underperforming previous strategy
- Augmented email click-through and conversion rates by employing competitive keyword research and overhauling PPC ads for over 200 distinct products
- Chosen as the primary media contact, managing all company media inquiries
- Oversaw budgets for numerous charity events, meticulously tracking relevant data, scheduling, and company budgets
Marketing Coordinator
Nuts.com
01.2017 - 01.2019
- Initiated comprehensive A/B testing of campaign-based emails, stimulating a 20% surge in conversion rates
- Fostered collaboration with the creative team, assembling and launching robust campaigns optimized for performance
- Translated complex Google Analytics data into intelligible marketing reports, hence, streamlining decision-making process
- Authored engaging on-site product copy and social media posts, contributing to a significant lift in web traffic and user engagement
- Implemented comprehensive edits on email campaigns, ensuring absolute clarity, grammatical correctness, and accuracy, consequently driving up open rates
- Facilitated seamless communication between internal stakeholders, ensuring campaign alignment with product updates and company-wide initiatives, fostering coherence and amplifying business outcomes
- Successfully managed and deployed email campaigns to an extensive list of over 600K subscribers via MailChimp and Taxi, resulting in increased exposure and engagement
- Transformed the product onboarding process leading to streamlined workflow and increased efficiency
- Consolidated two years' worth of email assets into a shared resource hub, enhancing team efficiency and productivity by easing access to older creative assets
Public Relations Coordinator
Nuts.com
01.2017 - 12.2017
- Designed captivating displays that significantly enhance customer engagement
- Worked together with clients, ensuring accurate realization of individual orders
- Tracked industry developments and seasonal trends, positioning the company at a competitive edge
- Oversaw content generation for social media platforms, from idea inception to post publication, driving audience engagement across all brands
- Evaluated marketing initiatives' effectiveness, offering insightful presentations to the management team
- Fostered more robust intra-team communication, enhancing productivity and morale within the workspace
- Swiftly grew the company's Instagram follower count by 3K overnight by organizing two influential identity events in New York City and Los Angeles
- Secured critical press features in renowned outlets such as PopSugar, Food and Wine, and Food Network, significantly expanding brand recognition
- Managed efficiently short/long-lead master pitch lists, ensuring up-to-date relevance
- Ignited a fervor about the brand and company by routinely sharing press updates, resulting in a significant morale boost within the company
Education
Bachelor of Arts - Journalism, and Media Studies
Rutgers University
Newark, NJSkills
- Copywriting
- Content Strategy & Development
- Goal & Deadline Management
- Editing & Proofreading
- Microsoft Office
- Written & Oral Communication
Locations
- Cranford, Cranford, NJ
- Remote
Timeline
Senior Freelance Copywriter
VMLY&R
01.2021 - 01.2022
Associate Copy Manager
Walmart E-Commerce
01.2019 - Current
Copywriter
Nuts.com
01.2018 - 01.2019
Marketing Coordinator
Nuts.com
01.2017 - 01.2019
Public Relations Coordinator
Nuts.com
01.2017 - 12.2017
Bachelor of Arts - Journalism, and Media Studies
Rutgers University
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