Strategic Account Executive with proven success increasing sales and revenue through developing loyal account relationships. Articulate communicator with exceptional negotiation skills. Known for understanding customer needs and delivering effective solutions.
Culturally savvy, technically agile, marketing wiz with creative experience in all media formats including Social Networking and Search Engine Optimization. Developed and executed multiple marketing projects including, print media design, website redesign, patient portal implementation, social media integration, event planning and execution. Exceptional at turning difficult into easy. Able to solve problems, communicate effectively, drive performance and implement new concepts successfully. .
Overview
16
16
years of professional experience
Work History
Account Executive
AccentCare (formally, Texas Home Health)
Austin, TX
- Current
Silver Award Winner 2018
High quota performer
Successfully devised and executed Marketing strategies on a monthly and quarterly basis
Maintain and Develop relationships with High profile Accounts such as Baylor Scott & White and Texas Orthopedics
Work one on one with physicians to make sure protocols are met
Teach and Educate others Account Executives about Ortho physicians
Educate Physicians about individual Programs one on one and in groups
Developed and implemented a comprehensive sales plan to increase revenue in assigned territory.
Cultivated relationships with key decision makers through regular client visits and follow-up calls.
Create several Partnerships with Hospitals, IPRS, and SNFS
Call on Physicians, Hospitals, Rehabs, Assisted and Independent Living, and Nursing Facilities to discuss Home Health Services Provided
Worked closely with Social Workers and Case Managers to Coordinate Patient Care
Organized CEUs for two of referring partners for their Case Managers and Social Workers
Worked closely with Physicians and Other Professionals to provide patient information and work on providing solutions for Home Healthcare
Discuss options with Patients and Family
Responsible for maintaining weekly, monthly sales call logs, following up with current admissions and pending patient admissions
Train and coach colleagues
Discuss protocols with physicians and staff; establish protocols for physicians
Revived dormant accounts by re-establishing relationships with key decision-makers.
Recruited, hired and trained new hires to optimize profitability.
Assist with Physician protocols and orders
Establish Meetings to Discuss Outcomes and Procedures for Physicians and Patients
Work with Business Development to Design Protocols Needed to Establish Outcomes
Develop, cultivate, and maintain relationships within the healthcare arena
Mentor other Account Executives
Work with monthly Quotas and Establish a Monthly and Weekly Business Plan.
Physician Liaison
Hands of Compassion Home Care Inc.
Midland, TX
01.2013 - 08.2015
Formulated and put into action a comprehensive marketing plan spanning two successive years: 2014 and 2015.
Responsible for developing and maintaining multiple partnerships within the community
Maintained Daily, Weekly, and Monthly sales logs
Worked closely with Physicians, Social Workers, Case Managers, and other Medical Professionals to provide patient information and work on providing solutions for Home Healthcare
Proficient within the bonus incentive programs currently pulling in 14 to 15 Medicare patients monthly and overall patients is over 20 monthly
Experience with insurance including, Medicare, Medicare advantage plans, term life, and Medicaid
Developed social media videos for physician and patient testimonials
Written Press Releases and created blogs weekly for interactive media purposes
Cover 18 counties in the West Texas Area
Proficient in using Playmaker to track my sales calls and referrals and create my targets for my weeks and months
Attend networking events for other marketing professionals to help establish a rapport within the community
Attended a Benefits Counseling Session in Wichita Falls to better understand Medicare and Medicare Advantage Plans
Created multiple promotional items as handouts for use in distribution during educational events
Responsible for all blogging and social media tips as well as monthly health tips we hand out to Seniors.
Developed and maintained relationships with physicians and other healthcare professionals to promote organization's services.
Assisted in the development of physician referral network by meeting with existing and potential referring physicians.
Identified new referral sources, developed marketing materials, and coordinated outreach activities.
Collaborated with internal teams to develop strategies for increasing referrals from targeted provider groups.
Created reports on referral patterns for management review.
Managed multiple projects simultaneously while adhering to deadlines established by upper management.
Maintained professionality and efficiency while working closely with leadership.
Marketing Director
Metrocrest Orthopaedics and Sports Medicine
Carrollton, TX
01.2008 - 04.2011
Implemented an effective strategic marketing plan that spanned from 2008 to 2011.
Produced advertising plan and materials
Managed company website, Search Engine Optimization, Social Media including (Facebook, Twitter, FlickR, and YouTube)
Conducted on-line patient surveys, email blasts, and a Patient Portal Implementation (Medfusion)
Monitoring of Google, hospital website and other search engines were performed often to maintain consistent and current placement of Metrocrest Orthopaedics
Conducted monthly visits with referral physicians for our practice
Maintained and developed rapport with top referring practices
Developed relationships with Hospital staff in an effort to help increase practice visibility and help with in hospital marketing
Marketing Director Achievements: Increase patient volume by implementing new patient portal creating easier, more efficient patient intake process
Designed and created new print media to improve marketing efforts inside and outside of the clinic
Oversaw all the efforts of the construction and decoration of new location
Launched social media efforts within clinic to increase patient awareness
Envisioned and implemented a website redesign to include a new patient portal
Increased website traffic and visits by optimizing Search Engine Optimization strategies
Successfully addressed physician liaison related matters concerning patients and insurance.
Coordinated and Developed relationships with other practices regarding referrals and patient services
Strengthened and Promoted stronger relationships with physicians, hospitals and patients
Pioneered “Early Morning Clinic” offering patients extended morning hours on a walk in basis
Marketed extended hours to all target area with posters, flyers, website, social media, and in house
Communicated to all patients, ERs, Physician offices, High Schools, and Youth Centers new availability which lead to a successful patient increase
Generated a 5% increase in patient volume.
Launched temporary office location in Flower Mound to establish market presence
Educated community during events regarding healthy lifestyles, proper exercise and the importance of seeking medical advice.
Created customer-focused messaging that resonates with target audiences.
Organized promotional campaigns, including social media, print materials, press releases, and website content.
Developed and implemented a comprehensive marketing strategy to increase brand awareness.
Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
Analyzed sales data to measure the effectiveness of marketing initiatives.
Coordinated events such as trade shows and conferences to promote products or services.
Developed strategies for online visibility through SEO and SEM optimization techniques.
Generated reports outlining performance of various campaigns against goals set forth in the strategic plan.
Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
Established metrics to track ROI on all marketing programs.
Designed and produced marketing collateral for product launches and promotions.
Managed relationships with advertising agencies and vendors.
Conducted market research to identify customer needs and preferences.
Maintained up-to-date knowledge of industry trends and competitive landscape.
Presented monthly results of all marketing efforts at executive team meetings.
Identified opportunities for new business partnerships or other growth initiatives.
Delivered marketing strategy updates to upper-level management.
Collaborated with other departments to coordinate strategic marketing activities.
Recommended policy changes to improve marketing tactics and strategies.
Education
Master of Business Administration - Marketing
Texas A&M Commerce University
Dallas, TX
Bachelors of Business - Business with an emphasis in Marketing
Southwest Texas State University
San Marcos, TX
Skills
Integrated Marketing Campaign Creation
Customer Relationship Cultivation
Positive Change Agent
Marketing Materials Development
Strategic Communications
Business to Customer
Customer Profiling
Business to Business
Brand Management
Team Leadership
Customer Retention
Event Planning
Physician Liaison
Community Educator
Business Development
Staff Management
Revenue Generation
Customer Service
Data Analysis
Customer Relationship Management
Progress Reporting
Pipeline Management
Account Management
Account planning
Account Servicing
Sales methodologies
Sales Strategies
Needs assessments
Client Relationship Building
Strategy implementation
Customer rapport
Sales strategies implementation
Operations
Relationship building and management
Interpersonal Skills
Account oversight
Research and analysis
Negotiation Skills
Strategic Initiatives
Performance Tracking
Business Service Management
Order Management
Service Coordination
Customer Relationship Management (CRM)
Financial Reporting
Sales expertise
Customer Relationships
Written and verbal communication
Customer Presentations
Vendor Management
Service Management
Sales proficiency
Business growth opportunities
Customer Relations
Strong presentation skills
Client campaigns
Sales Quota Achievement
Managing client relationships
Budget Management
Marketing Management
Budget Development
Affiliations
Hiking with my dogs
Paddle boarding on Lady bird Lake
Pure Barr
Brunch with Friends on Sundays
Accomplishments
Silver Awards Winner
Top Performer for 7 years with current company
Mentor for other Account Executives
References
References available upon request.
Timeline
Physician Liaison
Hands of Compassion Home Care Inc.
01.2013 - 08.2015
Marketing Director
Metrocrest Orthopaedics and Sports Medicine
01.2008 - 04.2011
Account Executive
AccentCare (formally, Texas Home Health)
- Current
Master of Business Administration - Marketing
Texas A&M Commerce University
Bachelors of Business - Business with an emphasis in Marketing