Stephanie Johnson
New York
Summary
Executive Editor with nearly 10 years of diversified experience in the affiliate and e-commerce space. Executes content and digital strategies to grow shopping revenue through affiliate channels. Consistent top performer in her field with a track record of creating award-winning content and exceeding revenue goals.
Overview
7
7
years of professional experience
Work History
Executive Editor, Branded Content
Ziff Media Group
04.2023 - Current
- Promoted to Executive Editor to grow the shopping branded content team
- Build out a team of writers, freelancers, editors, influencers and design specialists to help create high-impact branded campaigns
- Ideate branded content campaigns from RFP to execution including sponsored articles, shoppable videos, influencer placements, interactive hubs, and more
- Act as the main point of contact for valued clients such as Walmart, adidas, and CVS
- Ensure all campaigns hit their KPIs and provide comprehensive recap reports
Branded Content Manager
Ziff Media Group
01.2022 - 04.2023
- Manage the national and global branded content team for the shopping verticals, including RetailMeNot, Offers.com, and BlackFriday.com
- Create high-impact, award-winning campaigns that drive awareness, performance, and consideration for our clients
- Ideate new product offerings for our clients from initial conception and final activation to post-mortem reporting
- Work cross-functionally with the sales team, paid ads team, legal team, engineering team, product development team, and creative team for our campaigns
- Track and manage budgets and revenues to stay within our goals
- Manage our roster of freelancers, agencies, and influencers
- Edit content and stories for our campaigns to ensure they reflect our brand voice
Branded Content Editor
Meredith Corporations
09.2019 - 01.2022
- Editorial lead for branded content campaigns for the
e-commerce Meredith brands including InStyle, People, Shape, Travel & Leisure, Real Simple, and Better Homes & Gardens - Work closely with the business development team to respond to incoming RFPs with performance-driven and data-backed ideas
- Lead client-facing kick off calls to present original, creative, and market-trend driven story ideas that align with internal brand best practices while hitting the campaign KPIs.
- Manage a team of writers and edit their stories
Branded Content Writer
Clique Media Group
07.2017 - 07.2019
- Write organic and sponsored shopping-focused stories
surrounding luxury fashion, beauty, and lifestyle campaigns, meant to drive affiliate commission, page views, engagement, and SEO optimization - Lead ideation for sponsored client campaigns by generating content strategy alongside sales, creative, and social teams
- Run WHOWHATWEARShop, a shopping-based social media channel with a focus on revenue through affiliate link commission
Education
Bachelor of Science - Communications
Boston University
Boston, MA05.2014
Minor - Spanish
Boston University
Boston, MA05.2014
Skills
- Grew Ziff Shopping branded content revenue by 60% YoY in 2023, beating goal by 70%
- Created and launched 10 new product placements in 2023, up 300% YoY
- Rolled out two new influencer opportunities in 2023, bringing in an additional $500k in revenue
- Won eight awards for our branded content team from 2022-2023
- Received the Ziff Media Group's Q1 2023 Game Changer Award — one of the most prestigious employee recognition programs at Ziff Davis
Skills
- CMS Systems: Wordpress, OneCMS, Squarespace
- Creative Tools: Ceros, Figma, Canva, Adobe Photoshop, Mindstamp
- Reporting and Paid Promotional Tools: AdForce1, Google Analytics, Facebook Ads Manager, Tableau, Data Studio
- Project Management Tools: Asana, Monday.com, Mindstamp, Jira
Timeline
Executive Editor, Branded Content
Ziff Media Group
04.2023 - Current
Branded Content Manager
Ziff Media Group
01.2022 - 04.2023
Branded Content Editor
Meredith Corporations
09.2019 - 01.2022
Branded Content Writer
Clique Media Group
07.2017 - 07.2019
Bachelor of Science - Communications
Boston University
Minor - Spanish
Boston University
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