Stephanie Jungvirt
Beaverton,OR
Summary
Proactive and achievement-oriented Digital Marketer bringing over 10 years of marketing and leadership experience with special emphasis digital and direct to consumer. Effectively increases house file size and brand digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager. Proven track record of using data driven insights to transform customer experiences and achieve targets. Forward-thinking, adaptable and versatile leader with demonstrated success in creating, communicating, and executing annual marketing plans. Detail-oriented, organized and collaborative with excellent written and oral communications.
Overview
10
10
years of professional experience
Work History
Senior Digital Marketing Manager
Peet's Coffee
Emeryville, United States
02.2022 - Current
- Ownership of strategy development and testing calendars for Email, SMS, Loyalty, Paid Social, Organic Social, Sweepstakes, Digital partnerships, Blog, and onsite content
- Developed omni-minded campaign strategies to increase cross functional communications in market with focus on our loyalty group and email subscribers
- Increased active file size by 32% over 12 months with improved segmentation and implementation of 5 new customer journeys
- Increased loyalty enrollments by 11% YOY with increased online presence, and new in app capabilities
- Decreased opt out rates from .05% annual average to .02% through testing and smarter suppression opportunities
- Developed email cohorts to help measure LTV of an consumer allowing us to shift nearly 50% of our acquisition spending to our most valuable months, March, June & October
- Evaluate daily/weekly/monthly performance statistics and use data to inform future strategies
Digital Marketing Manager- Email
Columbia Sportswear
Beaverton, OR
02.2021 - 02.2022
- Focus on planning and execution to drive engagement, sales and consumer retention
- Manages execution and tactical strategy for brand, promotional, lifecycle and triggered email marketing to achieve engagement and financial objectives.
- Grew email channel demand from $16mill to $57Mill over 6 years
- Reduced churn in file by 10% annually by increasing personalization and segmentation
- Formed reporting processes and SOP's for email and loyalty channel
- Independently performed ad hoc analysis to identify insights, trends, behaviors to improve program performance.
Senior Email Marketing Strategist
Columbia Sportswear
08.2017 - 02.2021
- Established and managed contact strategy, segmentation/targeting, ongoing testing and content optimization for all campaigns to support business goals and strategies.
- Performed analysis and report results at consistent cadence (weekly, monthly and quarterly) across all email campaign programs to make informed decisions regarding strategies and programs.
- Assist with implementation of new acquisition efforts including loyalty initiatives and sweepstakes events with one such campaign leading to 300K new subscribers
- Managed creative briefing process and development of email campaigns in both US and CAN.
- Work with key partners to understand their business strategies and actively identifying opportunities where research, analytics and personalization can most impact consumer experiences.
Email Marketing Specialist
Columbia Sportswear
04.2016 - 08.2017
- Conducting market research to better comprehend prevailing consumer behaviors.
- Reviewing former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
- Collaborate with Graphic Designers to improve template appearance.
- QA and render testing for each marketing deployment.
- Monitor and report on utility of each campaign.
Senior Inventory Purchaser and Analyst
TEC Equipment
05.2013 - 04.2016
- Responsibility for inventory analysis, purchasing, replenishment, promotions, and pricing.
- Created new business opportunities through B2B partnerships and negotiations leading to 17% increase in annual revenue from our Portland distribution centers
- Managed a team of three purchasing agents.
- Supervised the maintenance of two consignment inventories.
- Managed vendor stock orders for 16 major dealerships staying on budget and increasing profitability with strategic bulk purchases
- Utilized MailChimp promotions and reported on collected email metrics.
Project Implementation Manager
Greenway Medical Technology
10.2012 - 05.2013
- Member of Clinical Staff responsible for assessment of workflow of nationwide ambulatory clinics.
- Implemented and managed training for clinical staff to ensure successful transition to new EHR system and establishing SOP's for onboarding and new employee trainings
- Owned key operational metrics starting with customer retention, contract renewal, NPS and customer satisfaction.
- Worked with cross-functional partners in sales, marketing, product and other functions to forecast, design and enable offerings that drive customer success, retention and loyalty.
Education
Bachelor of Science - Sociology and Psychology, Tactics; Human Personality; and Organizational Efficiencies
Portland State University
06.2011
Associate of Arts - Kinesiology
Sonoma State University
Rohnert Park, CA06.2009
Skills
- Marketing Program Management
- Team Recruiting and Hiring
- Time Management
- Google Analytics
- Verbal and Written Communication
- Campaign Performance Tracking
- Marketing Strategy Development
- Market Trends Analysis
- Relationship Building
- Strategic Planning and Alignment
- Cross-departmental Alignment
- Detail-Oriented
- Project Management
- Adobe Creative Suite
- Microsoft Office
Timeline
Senior Digital Marketing Manager
Peet's Coffee
02.2022 - Current
Digital Marketing Manager- Email
Columbia Sportswear
02.2021 - 02.2022
Senior Email Marketing Strategist
Columbia Sportswear
08.2017 - 02.2021
Email Marketing Specialist
Columbia Sportswear
04.2016 - 08.2017
Senior Inventory Purchaser and Analyst
TEC Equipment
05.2013 - 04.2016
Project Implementation Manager
Greenway Medical Technology
10.2012 - 05.2013
Bachelor of Science - Sociology and Psychology, Tactics; Human Personality; and Organizational Efficiencies
Portland State University
Associate of Arts - Kinesiology
Sonoma State University
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