Stephanie Kramer
Croton On Hudson,NY
Summary
Highly organized, structure focused, and process driven E-Commerce professional with strong communication skills offering a team leader mindset with 16 years of experience. Ability to provide inspirational leadership in program/project management, business development, creative operations, customer experiences, national accounts, and vendor management. Known for orchestrating strong cross team collaboration, building solid relationships, facilitating goal oriented decision making, with a focus on delivering streamlined execution plans that align with overall business objectives. Overall, I ensure company initiatives are brought to life on time and under budget.
Overview
16
16
years of professional experience
Work History
Executive Director
New York Times
New York, NY
05.2022 - Current
- PMO lead for Digital Innovation and Products offered by the New York Times - Cooking, Audio, Kids, Games, and Digital Advertising
- PMO lead for the Chief Technology Officer in order to drive operational efficiencies across Risk, Compliance & Security mitigation
- Drove strategic improvements to enhance operational and organizational practices including strategic planning, socialization of status updates, defining roadmap priorities, and overall process enhancements
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover
Sr. Director, Program Management
Peloton
New York, NY
12.2019 - Current
- Stood up program management function for the entire revenue division including ecommerce, acquisition marketing, B2B2C verticals, retail, inside sales, apparel, accessories, and new market development
- Responsible for development of program charters, workstream formations, risk / dependency documentation and project plans for key strategic initiatives
- Program lead for key company business initiatives including our corporate wellness program, referral program, and vendor evaluations/integrations for a new customer data platform
- Program lead for critical department initiatives including our first video chat retail experience, the launch of a new cycling shoe, and all seasonal moments including holiday
- Developed new processes in order to facilitate cross functional collaboration and operating principals around multiple areas of business including standing up a new product safety committee, new onboarding procedures for strategic partnerships, and new ways of working across our B2B2C business units (Corporate Wellness, Business Development, and Commercial)
- Overall, responsible for delivering business objectives by ensuring large programs are executed on time and within budget
Director, Project Management Office - Marketplace
Walmart
09.2021 - 12.2021
- Transitioned from the Jet.com team over to Walmart during the company acquisition and stood up a program management function for the Growth division within the Marketplace team
- Took on a Chief of Staff role to the VP of Growth. Responsible for running staff mtgs with effective agenda creation, developed an onboarding experience for new team members, revamped the teams WBR structure, stood up a centralized team intranet, summarized employee team survey results
- Responsible for organizing holiday projects cross functionally and with 3rd party vendors in order to hit key business objectives
- Reconfigured how teams used cross functional documentation for productive coordination including conversation recaps, timelines, project plans and created standard protocols for continuous usage
Director, Project Management & Digital Operations
Jet.com
08.2016 - 12.2019
- Dept head which oversaw multiple areas of business including Marketing Operations, Promo Planning, and Project Management for Marketplace and Catalog Operations
- Built process around cross team initiatives – marketing campaign planning/development, new brand onboarding, product pipeline optimization, risk management, customer care operations, and internal ways of working to ensure mtg & project productivity
- Project lead for the entire relaunch of the Jet brand through rebuilding our assortment, launching fresh grocery, optimizing our supply chain efforts, and increasing our product features and functionality on site
- Head Project Manager during C-level executive mtgs, navigating conversations and facilitating decision making
- Organized cross functional initiatives to ensure clear project expectations are set, ownership is established, inter-dependencies are noted, evaluate risks, communicate recommendations and next steps are developed
- Facilitated clear communication and priority alignment within key stakeholders to ensure tangible outputs are in line with business strategies and objectives
- Evaluated project requirements, timelines, and cost/budgets to certify outputs meet internal expectations
- Gathered and provided post-implementation analysis to secure required resources while level setting expectations for long term success
- Lead and managed contract negotiations with external service vendors in order to support company and team needs
- Created project plan templates and step by step documentation for continuous use to help automate processes and increase employee adoption
Associate Director, Project Mgmt
Jet.com
Hoboken, NJ
- Built, sustained, and managed a brand-new department from scratch
- Created, optimized, and increased process adoption for end to end marketing planning and production processes; Oversaw production and execution of every digital campaign and asset creation while managing budget and timing expectations
- Designed and implemented planning tools for marketing including messaging calendars, tiered timelines, budget tracking sheets, and leadership alignment templates to ensure streamlined ways of working.
- Built a new cross channel campaign development process to provide structure around submitting project briefs, creative development, and effective production execution and tracking
- Responsible for building, tracking, and communicating all company initiatives via a cross team calendar between all involved stakeholders and departments for visibility into daily initiatives, mainly to provide awareness for analytical results
Senior Marketing & Project Manager
Macys.com
04.2014 - 04.2016
- Served as main partner lead for over 100 national brands inclusive of P&G, Coty, Burberry, BPI, Calvin Klein, Coach, and many more in order to collect and exceed personal and team seasonal co-op sale goals
- Provided monthly and quarterly recaps in order to report on brand funded initiatives with overall goal of sharing performance, historical benchmarks, and insights for recommendations on how to improve future activations and site experiences
- Drove and led Omni-Channel strategies through seasonal strategic planning for email, SEM, SEO, TV production, radio, print, social, mobile, and affiliate campaigns for multiple areas of business - shoes, jewelry, cosmetics & fragrances
National Retail Marketing & Project Manager
Kenneth Cole
10.2013 - 04.2014
National Member Marketing & Project Manager
Equinox Fitness
03.2012 - 10.2013
Account & Project Manager
Salesforce - Buddy Media
03.2011 - 03.2012
Corporate Account Executive & Manager
Equinox Fitness
08.2009 - 03.2011
Account Manager
McCann Erickson Advertising Agency
06.2006 - 08.2009
- On Verizon Retail, Nikon Camera, Avis/Budget Rental Cars, and Tiffany & Co.
Education
Bachelor of Arts - Integrated Marketing Communications
Ithaca College
Skills
Leadership & Influence
Operational Excellence
Project Management & Delivery
Process Design & Documentation
Time, Resource, & Change Mgmt
Efficient Cross Functional Collaboration
Relationship Building & Mentorship
Decision Making Facilitation
Timeline
Executive Director
New York Times
05.2022 - Current
Director, Project Management Office - Marketplace
Walmart
09.2021 - 12.2021
Sr. Director, Program Management
Peloton
12.2019 - Current
Director, Project Management & Digital Operations
Jet.com
08.2016 - 12.2019
Senior Marketing & Project Manager
Macys.com
04.2014 - 04.2016
National Retail Marketing & Project Manager
Kenneth Cole
10.2013 - 04.2014
National Member Marketing & Project Manager
Equinox Fitness
03.2012 - 10.2013
Account & Project Manager
Salesforce - Buddy Media
03.2011 - 03.2012
Corporate Account Executive & Manager
Equinox Fitness
08.2009 - 03.2011
Account Manager
McCann Erickson Advertising Agency
06.2006 - 08.2009
Associate Director, Project Mgmt
Jet.com
Bachelor of Arts - Integrated Marketing Communications
Ithaca College
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