Stephanie Kraus

Lead strategic direction for marketing and communications initiatives for North American composting technology provider.

• Directed launch of new corporate website featuring SEO-optimized content and CRM-integrated lead capture.
• Managed 12-month email marketing calendar, including newsletters and post-event follow-ups.
• Designed branded collateral such as templates, sales presentations, and trade show assets.
• Developed internal brand guidelines and trained staff for consistent communication practices.
• Collaborated with sales and executive teams to create segmented messaging and proposal support.
• Conducted competitor and policy research to inform campaign strategies and align sales efforts.
• Tracked KPIs across email, web traffic, campaign ROI, and lead generation; delivered quarterly reports.

• Coordinated multiple marketing projects, ensuring timely vendor collaboration and execution.
• Developed and implemented strategic marketing plans based on comprehensive company analysis.
• Designed marketing materials for print, social media, events, and web platforms.
• Managed company websites, social media accounts, and email marketing initiatives.
• Created photography, video, and drone content to enhance marketing efforts.
• Oversaw CRM platform management and facilitated training sessions for sales team.
• Led marketing team and provided training for new hires to ensure consistency.

• Executed comprehensive rebranding for core company and newly launched product line.
• Analyzed existing marketing efforts to formulate new strategic approach.
• Designed, developed, and managed two innovative websites.
• Created content and calendars for social media and email marketing campaigns.
• Sourced and designed promotional materials, including brochures and sales sheets.
• Directed photo shoots to enhance visual content for marketing initiatives.

• Developed and designed marketing materials for print, social media, and web platforms.
• Managed company websites, client websites, social media accounts, and email marketing campaigns.
• Created pitch decks, sponsorship packets, and conference materials to support business development efforts.
• Project managed virtual conferences and webinars to enhance audience engagement.

• Developed and executed marketing plans for a global consulting and engineering firm.
• Project-managed large-scale events and trade shows to enhance brand visibility.
• Designed marketing materials for print, social media, and web utilizing Adobe Creative Suite.
• Produced content to support employer branding and thought leadership initiatives.
• Collaborated with global leadership to align marketing strategies and rebranding efforts in the US market.

• Developed comprehensive email marketing and social media strategies to enhance engagement.
• Created impactful marketing materials for both web and print platforms.
• Managed redesign projects for website, ensuring alignment with branding goals.
• Coordinated trade shows and industry events to maximize visibility and networking opportunities.
• Provided consultancy services in marketing, human resources, and project management.

• Supported adults with disabilities during cognitive behavior therapy, utilizing exposure therapy, job coaching, and daily living skills, under the guidance of a licensed psychologist.
• Developed individualized service plans with clients to address their identified goals.
• Provided crisis intervention services, as needed.
• Collaborated with family members to provide comprehensive support services to clients.
• Maintained accurate records of client progress and interactions according to agency standards.
• Assisted clients in accessing community resources such as housing, food pantries, and transportation options.
• Conducted assessments of client needs, strengths, and resources to develop treatment plans.

• Represented multiple luxury beauty brands across Michigan, Indiana, and Ohio.
• Established new accounts through relationship management and proactive prospecting.
• Conducted training sessions on product knowledge and effective use cases for client accounts.
• Participated in strategic planning meetings to discuss business objectives.
• Created detailed reports on sales performance metrics for management review.
• Responded promptly to customer inquiries related to products or services offered by the company.
• Maintained a high level of product knowledge through ongoing training sessions.
• Analyzed sales data to identify areas of improvement and develop strategies for increasing sales volume.

• Managed staff of over 30 individuals, enhancing gross profit by five percent.
• Oversaw daily business operations, implementing strategies to maximize efficiency and reduce costs.
• Developed marketing initiatives, website content, and social media campaigns to drive engagement.
• Analyzed profit and loss data to establish the budget for operations and staffing requirements.
• Resolved customer service issues promptly, maintaining high levels of satisfaction.
• Monitored inventory levels to ensure consistent availability of products.
• Created comprehensive training programs for new hires and existing employees.
• Reviewed vendor contracts for compliance with regulations and terms.

• Managed territory exceeding $3 million, overseeing 40+ VIP accounts across Michigan, Ohio, Indiana, and Kentucky.
• Launched 100 new accounts, boosting overall market presence.
• Planned and executed promotional events in salons to enhance brand visibility.
• Increased territory size by 10 percent while expanding market share.
• Facilitated meetings among clients, vendors, and cross-functional teams to promote collaboration.
• Monitored performance metrics against targets to ensure operational success.
• Identified cost-saving opportunities through process reengineering initiatives.
• Participated in advanced sales training at Bumble and Bumble University to refine skills.