Versatile talent and development leader with a decade in digital marketing. Expert in aligning employee engagement with business goals to drive performance, cultivate talent, and lead strategic growth initiatives.
Overview
16
16
years of professional experience
Work History
VP, Talent and Development, Americas
dentsu
01.2021 - Current
Collaborate with the CHRO, HR team, and business leaders to implement talent strategies that promote individual growth and drive business success.
Oversee the Americas performance cycle, including goal-setting, mid-year and year-end reviews, and provide support for consistency discussions.
Identify and cultivate high-performing talent, achieving a 75% retention rate among top performers since 2021.
Lead succession planning for critical roles, ensuring that 70% of executive-level positions have a strong internal pipeline for advancement.
Empower 2,000+ employees with development opportunities, focusing on leadership, client consulting, and AI-driven innovation skills.
Manage a $300K annual talent budget, strategically investing in executive coaching, leadership development, and high-impact external training programs.
Operations Director, Digital Messaging
Merkle (a Dentsu Company)
01.2016 - 01.2020
Led the COE to enhance efficiency within the digital (email + SMS) team, collaborating with business leaders, clients, and execution teams to streamline processes and improve operational effectiveness.
Delivered training on essential tools and skills, ensuring teams were equipped with the knowledge to succeed and tracking key operational metrics for continuous improvement.
Managed high-value client engagements, overseeing contracts ranging from $1M to $5M and ensuring successful delivery of client work.
Supervised a team of 15 associate managers to execute client campaigns and achieve optimal results.
Spearheaded the development and optimization of campaign operations procedures, cutting turnaround times from seven days to three.
Trained APAC offshore talent on campaign processes and Salesforce Marketing Cloud, ensuring consistency in execution across regions.
Account Manager, Digital Messaging
Merkle (a Dentsu Company)
01.2013 - 01.2016
As a leader in Digital Messaging operations, I managed email campaigns for Merkle’s high-profile clients across diverse sectors such as Healthcare, B2B, Retail, Finance, Hospitality, Automotive, and CPG.
Designed and delivered training programs, offering hands-on instruction on company procedures, tools, and platforms, with a focus on Salesforce Marketing Cloud for email.
Led a team of campaign managers to ensure exceptional client service and campaign delivery.
Partnered with client teams to assess and refine email standard operating procedures, enhancing both internal and client digital capabilities.
Collaborated closely with email development and platform architecture teams to understand development processes, workflows, data integration, and proprietary technologies.
Sales & Marketing Coordinator
Avantas (CHI)
01.2011 - 01.2013
Supported the training and promotion of Avantas’ proprietary healthcare staffing software.
Developed and implemented an email strategy, including lead scoring methodology.
Assisted the Growth & Innovation team with marketing and prospecting efforts to build and strengthen business relationships.
Account Coordinator
Zaiss & Company
01.2009 - 01.2011
Built and nurtured strong relationships between clients and the agency.
Managed media buys across print, digital, and outdoor channels.
Supported the execution of marketing and strategic plans by overseeing daily communication and tasks.
Education
Bachelor of Arts - Marketing
University of Nebraska, Lincoln
Lincoln, Nebraska, NE
12-2008
Skills
Leadership Development
CRM Strategy Development
Learning & Development
Performance Development
Stakeholder Engagement
Talent Management
Easy Generator
Cornerstone
Accolades
Game Changing Talent Graduate, dentsu Critical Talent Program, May 2023