Summary
Work History
Education
Skills
Timeline
Generic
Stephanie Labeille

Stephanie Labeille

Luxury Communication leader
New York, USA - Paris, FRANCE,NY

Summary

- A result-driven communications and media/public relations leader with 15+ years of excellence in executing cutting-edge brand strategies to maximize US market presence for leading luxury lifestyle brands.

- Creates comprehensive brand identities for major global high-end labels, combining targeted exposure and compelling storytelling.

- Proven success in cross-functional project management across multiple sectors (fashion, jewelry, publishing and hospitality) for some of the luxury lifestyle industry's most prestigious brands

( Assouline, Cartier, Chopard, Dior, Harry Winston,The Surf Club).

Work History

Luxury Branding Consultant

Free-lance
New York, NY
01.2020 - Current
  • Branding, brand development and initiation of cross-promotional partnerships among various luxury lifestyle fields.

Director of Public Relations

THE SURF CLUB, PROPERTY OF FORT PARTNERS
Miami Beach, FL
03.2017 - 07.2019
  • Strategized and executed staging of redesigned Surf Club property at the pinnacle of global ultra-luxury living community through global media and public relations (PR) initiatives, including VIP guests and influencer relations, cultivating cross-marketing partnerships to facilitate brand elevation events.

Celebrity and Media Relations Director

CARTIER
New York, NY
03.2016 - 08.2016
  • Supported the relaunch of Cartier Fifth Avenue Mansion in NYC, with full responsibility in managing Media and VIP/celebrity relations.

VP of Global Communications

ASSOULINE PUBLISHING
New York, NY
11.2012 - 03.2016
  • Formulated and implemented bi-annual innovative global communication strategy - encompassing PR, media relations and social media - to position the 20-year old family publishing house as one of the most sough-after global luxury brands.

VP of Global Communications

CATHERINE MALANDRINO
New York, NY
05.2009 - 06.2011
  • Provided strategic direction and operational oversight in executing global communications strategies for Malandrino (Couture) and Catherine Malandrino (Ready-to-wear) collections as well as Catherine Malandrino Maison (interior), managing internal and external teams.

Executive Director of Public Relations

CHOPARD USA
New York, NY
08.2001 - 08.2007
  • Delivered end-to-end leadership in devising and implementing the overall US communication strategy , transforming the brand into one of the top 5 most recognized jewelry brands in America.
  • Placed th Swiss family-owned brand, on the US map growing its market presence and generating $17M in earned media in 2007 (compared to $5M in 2001) to make it one of the country's five most recognized jewelry brands.

Editorial Manager, Jewelry & Accessories

DIOR US
New York, NY
09.2000 - 07.2001
  • Led launch of first "Dior Joaillerie" boutique in America while promoting the collections' designer - Victoire de Castellane - through multiple editorial profiles in leading industry glossy and B2B publications, celebrity dressing and PR events nationwide.

Public Relations and Press Manager

HARRY WINSTON
Paris, France, Ile-de-France
02.1995 - 09.2000
  • Maximized (media) exposure of American High Jewelry and Watch house in European and Middle Eastern Markets via advertising, editorial coverage and PR events.

Education

Auditing Classes - Art History, Criticism, And Conservation

Ecole Du Louvre
Paris, France
06.1995

Bachelor of Arts - Communication Management

EFAP ( Ecole Française Des Attachés De Presse)
Paris, France
06.1994

Skills

- Global luxury brand management and positioning

- Global communication strategy (media, public, celebrity and VIP client relations)

- Event planning

- Cross-promotional partnerships

- Internal and external team management/building

- Boutique and product launches

- Brand marketing and story-telling

- Social media content

- French, English, and Spanish

- Green card

Timeline

Luxury Branding Consultant

Free-lance
01.2020 - Current

Director of Public Relations

THE SURF CLUB, PROPERTY OF FORT PARTNERS
03.2017 - 07.2019

Celebrity and Media Relations Director

CARTIER
03.2016 - 08.2016

VP of Global Communications

ASSOULINE PUBLISHING
11.2012 - 03.2016

VP of Global Communications

CATHERINE MALANDRINO
05.2009 - 06.2011

Executive Director of Public Relations

CHOPARD USA
08.2001 - 08.2007

Editorial Manager, Jewelry & Accessories

DIOR US
09.2000 - 07.2001

Public Relations and Press Manager

HARRY WINSTON
02.1995 - 09.2000

Auditing Classes - Art History, Criticism, And Conservation

Ecole Du Louvre

Bachelor of Arts - Communication Management

EFAP ( Ecole Française Des Attachés De Presse)

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Stephanie LabeilleLuxury Communication leader