Stephanie Laratta
Kernersville,NC
Summary
Versatile business leader bringing 27 years of experience as accomplished individual working with B2B, Sales Manager, as a President of a small company, Digital Marketing Strategists, SaaS Business Advisor & Sales Leader. I am an organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
28
28
years of professional experience
Work History
President
Keg's Mobile Media Blasting/ Keg's Mobile Restoration
09.2017 - Current
- Keg's Mobile Blasting offers a cleaner and faster paint & rust removal service than traditional sandblasting companies
- This unique mobile service is proud to provide environmentally friendly surface restorations at affordable prices P
- Focuses on behind scenes regarding payroll, bill paying, hiring paperwork, taxes, advertising, customer relations etc.
- Enhanced company performance by implementing strategic plans and overseeing daily operations.
- Developed strong partnerships with cross-functional teams for improved collaboration and efficiency.
- Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
- Established culture of accountability by setting clear expectations and holding individuals responsible for results.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
Business Advisor
Thryv
01.2022 - 06.2023
- Working with Small and Medium sized business to grow their business online by connecting connecting and converting consumers using digital advertising along with implementing SaaS to their digital space to communicate, schedule, take payments, etc
- With customers
- I'm versed in Google Ad words, SEO, Social Media and content marketing
- Hybrid role.
- Increased client satisfaction by providing tailored business advice and strategies for growth.
- Developed strong relationships with clients, ensuring trust and open communication throughout advisory process.
- Negotiated contracts on behalf of clients, securing favorable terms that supported long-term business objectives.
- Managed diverse portfolios of clientele across various industries, demonstrating adaptability and expertise in addressing unique challenges faced by each organization.
Selling Supervisor- Vivial
Vivial
01.2019 - 01.2022
- In conjunction with traditional daily activities of Sr Digital Advisor to clients, also partner with my manager to help coach our team to success
- We together have led our team to over 100% of objective the past year
- Enhanced customer satisfaction with attentive service, addressing concerns promptly and professionally.
- Exceeded sales goals through proactive coaching, providing constructive feedback to the team on performance metrics.
- Developed new business opportunities by actively engaging with customers and identifying their needs for tailored solutions.
- Collaborated with other department supervisors to optimize cross-functional communication for overall store success.
- I discuss effective selling techniques with individuals on and off my immediate team via Microsoft Teams, Ride alongs and over the phone as well as assist with Vivial Force technical issues I'm also included on Manager Meetings in the absence of my immediate team leader.
Sr Digital Ad Consultant - Digital Marketing
Vivial
08.2012 - 01.2019
- Collaborate with existing and new business accounts in person as well as over phone to assess their business situation and recommend customized advertising program through print and online advertising mediums to achieve most return on their investment
- Territories included, Virginia, West Virginia & North Carolina for Lumos, Frontier Communications & North State Communications.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Improved client satisfaction by effectively managing multiple projects and consistently meeting deadlines.
- Developed innovative strategies for clients, resulting in increased revenue and business growth.
- Identified areas of improvement for clients'' operations, implementing targeted solutions to increase productivity.
- Provided ongoing support to clients post-implementation, ensuring long-term success of implemented solutions.
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Managed client relationships through regular check-ins and updates on project progress.
Digital Media Specialist
Berry
03.2012 - 08.2012
- Coach, train & develop sales organization on a regional level regarding digital suite of products by identifying digital opportunities, help effectively position products, inspire enthusiasm & drive results.
- Collaborated with cross-functional teams to ensure cohesive messaging and branding throughout all digital materials.
- Provided training resources for internal staff members on best practices related to digital media usage which contributed significantly towards a more unified approach companywide.
- Maintained knowledge of and partnerships with PPC ad platforms and vendors.
- Oversaw account activity on search platforms using Google AdWords and Bing ads.
- Created content strategies for digital media.
- Helped clients develop website portals and social media pages to promote businesses.
Account Executive - Premise
The Berry Company
10.2010 - 04.2011
- Collaborated with existing and new business accounts in person to assess their business situation and recommend an advertising programs through print and online advertising mediums to achieve the most return on their investment
- Most recently worked in Mebane, NC & Sanford, NC Centurylink directories, Concord, NC with Windstream directories
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.
- Monitored industry trends and competition, adjusting sales strategies accordingly to maintain a competitive edge in the market.
- Developed a solid pipeline of prospects through diligent research and targeted outreach efforts.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
District Manager- Telephone
The Berry Company
04.2006 - 10.2010
- Coach, train, and develop sales skills of 10 - 15 Telephone Sales Representatives through Situational Leadership to drive net results and lead to optimum sales results
- Day to day management of 14-20 Sales Campaigns throughout year amounting to almost $6 million in team revenue for Southeast Division of The Berry Company.
- Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
- Built positive and productive relationships with store and field leadership.
- Exceeded sales targets with well-developed sales strategy and empowering team coaching.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Account Executive - Premise
The Berry Company
01.2005 - 04.2006
- Collaborated with existing and new business accounts in person to assess their business situation and recommend advertising programs through print and online advertising mediums to achieve most return on their investment.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Developed a solid pipeline of prospects through diligent research and targeted outreach efforts.
- Assisted in the onboarding process for new clients, ensuring a smooth transition into the company''s roster of accounts.
- Trained junior team members on best practices for account executive responsibilities, fostering a collaborative work environment focused on continuous improvement.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Qualified leads, built relationships and executed sales strategies to drive new business.
Account Executive- Telephone
The Berry Company
06.1997 - 01.2005
- Collaborated with existing and new business accounts over phone to assess their business situation and recommend advertising programs through print and online advertising mediums to achieve most return on their investment.
a cashier & sales assistant
Office Max
01.1996 - 01.1997
- Assisted customers with their purchases from furniture, office equipment & office supplies
- Conducted checks & balances with the cash draws nightly.
Education
Not Achieved - Business Management
Lima Technical College
Lima, OHSkills
- Management
- Advertising
- SEM
- SaaS
- Google Analytics
- Social media proficiency
- Creating and Delivering Presentations
- Sales and Marketing
Timeline
Business Advisor
Thryv
01.2022 - 06.2023
Selling Supervisor- Vivial
Vivial
01.2019 - 01.2022
President
Keg's Mobile Media Blasting/ Keg's Mobile Restoration
09.2017 - Current
Sr Digital Ad Consultant - Digital Marketing
Vivial
08.2012 - 01.2019
Digital Media Specialist
Berry
03.2012 - 08.2012
Account Executive - Premise
The Berry Company
10.2010 - 04.2011
District Manager- Telephone
The Berry Company
04.2006 - 10.2010
Account Executive - Premise
The Berry Company
01.2005 - 04.2006
Account Executive- Telephone
The Berry Company
06.1997 - 01.2005
a cashier & sales assistant
Office Max
01.1996 - 01.1997
Not Achieved - Business Management
Lima Technical College
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