Summary
Overview
Work History
Education
Skills
Timeline
Generic

Stephanie LeBlanc

Brighton,Massachusetts

Summary

Highly motivated, results-driven, and collaborative marketer with a track record of driving successful marketing campaigns that generate qualified leads and build pipeline.

Overview

12
12
years of professional experience

Work History

Manager, Regional Marketing

Salesforce
Burlington, MA
02.2018 - Current
  • Owned and executed on third party event strategies for Salesforce Commerce Cloud
  • Grew NRF meeting program by 22% YOY to host 129 meetings in 2020
  • Collaborated cross functionally on regional marketing programs, spanning Commerce, Marketing, and Service buyers and personas.
  • Drove and owned a new program at Salesforce Connections, titled Astro's A-list, hosting over 150 customers at $11.5M in pipe.
  • Create and managed comprehensive analytics, reporting out to senior management and measuring marketing demand generation and campaign performance.

Senior Regional Marketing Specialist

Salesforce Commerce Cloud
Brighton, MA
02.2016 - 02.2018
  • Owned relationship with Commerce Cloud sales and business development leadership.
  • Developed and executed integrated marketing campaigns, focused on our retail customer and prospects, for our sales partners.
  • Worked cross-functionally with product, creative, and digital marketing teams to ensure messaging was consistent across all mediums.
  • Grew annual customer holiday event from 80 to 450 attendees.
  • Reconfigured meeting program for major retail industry events, such as NRF, to accommodate up to 100 meetings per event.
  • Owned and executed the Salesforce presence at tier 3 industry events, including on-site booth presence, pre and post-event communications, ancillary networking events, and thought-leadership.

Field Marketing Specialist

Demandware Inc.
Burlington, MA
07.2013 - 02.2016
  • Collaborated with sales and business development teams to drive effective lead generation programs and build sales pipeline.
  • Developed and executed 10-15 retail industry regional marketing activities per quarter, in alignment with sales leadership.
  • Owned relationship with sales leadership and maintained accountability on event recruitment, lead generation, and overall state of the business.

Business Development Representative

Demandware Inc.
Burlington, MA
05.2012 - 06.2013
  • Maintained and managed towards a daily and weekly quota of cold calls and emails to generate MQLs for our sales organization.
  • Leveraged marketing campaigns to secure face to face meetings with prospects and customers.
  • Qualified leads from marketing campaigns as sales opportunities.
  • Attained 100% of quota through first two quarters in the role.

Education

MBA - Marketing

Providence College
Providence, RI
05.2012

Bachelor of Science - Marketing

Providence College
Providence, RI
05.2010

Skills

  • Salesforce
  • Eloqua
  • Microsoft Office Suite
  • Google Office Suite
  • Quip

Timeline

Manager, Regional Marketing

Salesforce
02.2018 - Current

Senior Regional Marketing Specialist

Salesforce Commerce Cloud
02.2016 - 02.2018

Field Marketing Specialist

Demandware Inc.
07.2013 - 02.2016

Business Development Representative

Demandware Inc.
05.2012 - 06.2013

MBA - Marketing

Providence College

Bachelor of Science - Marketing

Providence College

Similar Profiles

CREATE PROFILE
Stephanie LeBlanc