Karoline Ryder Ewing
Roswell,GA
Summary
Energetic and creative with knack for developing engaging marketing campaigns and content. Understanding of digital marketing strategies and social media platforms, coupled with skills in graphic design and analytics. Capable of driving brand awareness and customer engagement through innovative marketing initiatives.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator- Part-time (Remote)
SolRx Global Sunscreen
07.2024 - Current
- Planning, creating, and executing engaging content across Instagram and Facebook using Canva, driving daily website traffic by leveraging strategic visuals and increasing brand awareness
- Scheduling content for social media platforms and launching campaigns through Loomly to build an active online community and share key information
- Developing, designing and scheduling visually engaging email marketing campaigns through Shopify to captivate audiences
M.S Marketing Practicum
Pancho’s Del Lago Restaurant
01.2024 - 04.2024
- Led the development of a comprehensive go-to-market strategy in a graduate-level practicum
- Conducted in-depth research and a SWOT analysis to drive targeted digital marketing solutions
- Designed and implemented promotional graphics that communicated competitive positioning and brand messaging
- Developed mockups for promotional materials, including business deals, branded graphics, merchandise, and digital assets, to increase brand awareness and engage the target audience
Marketing Intern (Remote)
South Carolina Football Hall of Fame
11.2023 - 04.2024
- Partnered with cross-functional teams to design and execute comprehensive marketing strategies, from conceptual planning to successful deployment, to drive athletics program visibility
- Launched and managed the social media for the Hall of Fame, while creating and scheduling multimedia content across social media using eClincher effectively increasing engagement and enhancing community awareness of athletic achievements
- Led a strategic website redesign to enhance user experience and improve visibility, aligned with organizational objectives
- Leveraged Canva to develop visually compelling content that strengthened brand identity and engaged audiences actively across multiple platforms
M.S Marketing Program
Basis Technologies
10.2023 - 12.2023
- Company Overview: Programmatic Campaign
- Designed a targeted 300x250 pixel ad in Canva for SolRx Sunscreen
- Launched and managed a successful five-day ad campaign through Basis Technologies
- Achieved a click-through rate (CTR) 0.02% above the industry average at 0.13%
- Conducted a detailed SWOT analysis to identify strategic opportunities, improving campaign effectiveness and brand engagement
- Programmatic Campaign
Summer Intern
Georgia Tech Athletic Association
06.2021 - 08.2022
- Partnered with the Student-Athlete Development Coordinator to update and streamline records for all student-athletes and staff, ensuring accuracy and efficiency
- Organized and managed THRIVE Educational Benefits events to support both new and returning student-athletes, fostering a positive and supportive environment
- Participated in weekly marketing101 sessions, where I collaborated with other interns to create and implement in-game promotions for the women’s volleyball team
- Collaborated with the Deputy Director of Athletics at Georgia Tech to organize and manage name, image, and likeness, (NIL), initiatives for student-athletes, ensuring compliance and effective representation
- Partnered with the Associate Athletic Director on multiple projects, including a comprehensive review of Power 5 athletic departments and various NCAA initiatives, contributing to data-driven insights and strategic program development
Education
Master of Science - Marketing
Clemson University
05.2024
Bachelor of Science - Sport Administration, Business
Louisiana State University
05.2023
Skills
- Google Workspace
- Microsoft Office Suite
- Canva
- EClincher
- Loomly
- ArcGIS
Timeline
Marketing Coordinator- Part-time (Remote)
SolRx Global Sunscreen
07.2024 - Current
M.S Marketing Practicum
Pancho’s Del Lago Restaurant
01.2024 - 04.2024
Marketing Intern (Remote)
South Carolina Football Hall of Fame
11.2023 - 04.2024
M.S Marketing Program
Basis Technologies
10.2023 - 12.2023
Summer Intern
Georgia Tech Athletic Association
06.2021 - 08.2022
Bachelor of Science - Sport Administration, Business
Louisiana State University
Master of Science - Marketing
Clemson University
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