Stephanie MacPherson
Seattle,WA
Overview
16
16
years of professional experience
1
1
Certification
Work History
Assistant Trailhead Sales and Community Manager
Brooks Running Inc.
Seattle, WA
01.2022 - Current
- Support day-to-day store operations and sales leadership for a high-traffic flagship location, managing front-of-house execution and coaching a team of 15 associates to deliver elevated customer experiences.
- Serve as a footwear and fit expert, driving product education, customer trust, and conversion through consultative selling and team training.
- Plan, execute, and lead community-driven events in partnership with Brooks Run Club Seattle and local brands, strengthening brand loyalty and in-store engagement.
- Lead end-to-end execution of major brand activations, including a shoe and apparel launch in partnership with Brooks Brand Partnerships and JZD, and a 100+ person member appreciation event celebrating the 25th anniversary of the Adrenaline GTS.
- Build and maintain the @BrooksRunningSeattle Instagram presence, creating branded content, designing event graphics, and collaborating on cross-posts with Brooks corporate and external partners.
- Develop social-first promotional strategies to increase event visibility, community engagement, and awareness of in-store product launches.
- Collaborate with local and national partners—including Seattle Kraken, Top Pot, Scratch Labs, Mudbay, Seattle Bouldering Project, and regional breweries—to produce co-branded experiences and content.
- Coordinate race packet pickups and in-store activations for Brooks-sponsored events, supporting community outreach and brand presence at the local level.
- Partner closely with Brooks corporate teams across brand strategy, partnerships, and consumer insights to align store-level initiatives with broader marketing goals.
- Collect and relay customer feedback and product insights to internal teams, contributing to informed product strategy and consumer understanding.
- Support onboarding and training of new hires, reinforcing brand standards, customer experience expectations, and product knowledge.
Ambassador Lead
San Diego Padres
San Diego, CA
02.2020 - 10.2021
- Lead & supervise Guest Experience Ambassadors assigned to locations including, but not limited to: Guest Service center/kiosk locations, directional/pacer positions outside of the gates, Barkyard, Wardrobe, EMC, and special event staffing during Padres home games, and non-baseball events.
- Conduct pre-event briefings to provide team members updates including but not limited to: event details, best practices, and continuing expectations.
- Monitor team members' performance, provide coaching and redirection, and conduct performance evaluations.
- Provide guests with directions to different areas of the ballpark including but not limited to seating sections, group hospitality spaces, restrooms, concession stands, retail spaces, and other Petco Park services and amenities
- Continuously improve understanding to gain expert knowledge of the ballpark, baseball, and the San Diego Padres.
Premium Seat Host
San Diego Padres Baseball Club
San Diego, CA
02.2017 - 02.2021
- Assists guests in premium sections of the ballpark with ticketing, seating, and general questions.
- Create and maintain log in Microsoft Teams and Excel for all premium suites guest service phone calls regarding cleanup, catering, IT, engineering, and other general phone calls.
- Provide radio and phone support through proper channels in accordance with the log and with proper phone and radio etiquette.
- Assists guests with non-baseball events according to event guidelines and regulations for premium sections.
Street Team Member
San Diego Gulls Hockey Club
San Diego, CA
09.2018 - 03.2020
- Work off-site events to promote the Gulls and increase ticket sales.
- Responsible for set-up and teardown of marketing promotional materials at all events.
- Work all Gulls home games and assist with promotional giveaways as needed.
- Assist, as necessary, with other departmental promotional/community events i.e. Community Relations, Sales, Corporate Partnerships, etc.)
- Host Gulls Watch Parties at local restaurants and bars – hand out premium items, facilitate on-site promotions, communicate general Gull's information and interact with fans.
25U Signal Support Systems Specialist
United States Army
Fort Drum, NY
10.2009 - 10.2013
- Signal Support Systems Specialist: Operated radio equipment facilitating communications with personal equipment, vehicles, and helicopters.
- Communicated with receiving operators to support the exchange of transmission instructions.
- Maintained station logs of messages transmitted and received for flight or vehicle activities.
- Conducted periodic equipment inspections and routine tests to validate operations standards of equipment.
- Supported communication efforts while deployed in Afghanistan and provided personal security to high-ranking officers.
- Led a team of 6 soldiers
- Maintained and managed over 70 soldiers' personal military paperwork and files.
- Created and maintained excel spreadsheets tracking soldiers' schooling and overall battalion tasks while on rear detachment.
Education
Bachelor of Science - Advertising
University of Florida
Online Some College (No Degree) - Business Administration
San Diego Mesa College
San Diego, CAAdvertising
Academy of Art University
Online High School Diploma -
Advanced Technologies Academy
Las Vegas, NV06.2008
Skills
- Brand and Advertising Strategy
- Consumer Behavior & Demographic Analysis
- Community & Experiential Marketing
- Social Media Content Strategy
- Event Planning & Brand Activations
- Partnership & Sponsorship Collaboration
- Retail Sales & Customer Experience Management
- Consultative Selling & Product Education
- Team Leadership & Employee Coaching
- Performance Management & Training
- Graphic Design & Visual Branding
- Adobe Creative Suite
- Graphic design proficiency
- Google Analytics
Certification
- Certificate from Yellowbrick NYU Global Sports Management
- Hootsuite Certified
- Google Analytics Certified - Beginner/Advanced
Timeline
Assistant Trailhead Sales and Community Manager
Brooks Running Inc.
01.2022 - Current
Ambassador Lead
San Diego Padres
02.2020 - 10.2021
Street Team Member
San Diego Gulls Hockey Club
09.2018 - 03.2020
Premium Seat Host
San Diego Padres Baseball Club
02.2017 - 02.2021
25U Signal Support Systems Specialist
United States Army
10.2009 - 10.2013
Bachelor of Science - Advertising
University of Florida
Some College (No Degree) - Business Administration
San Diego Mesa College
Advertising
Academy of Art University
High School Diploma -
Advanced Technologies Academy