Stephanie Morgan
Seattle Area,WA
Summary
Over 12 years of experience in content curation, the editorial process and email newsletter design as a founder/managing editor of a popular lifestyle website, Modern Parents Messy Kids (MPMK). Organically built an email list of over 30,000 subscribers with an open rate exceeding 40% as well as a devoted blog audience, a facebook group of over 15,000 members and a robust social media audience. Created gift guides that generated over $2 million in direct sales on Amazon. Led a team of six to eight long-term contract writers to achieve a cohesive brand voice and repeatedly partnered with global brands on time-sensitive deliverables. Extensive experience crafting and maintaining editorial calendars. Experience writing book reviews for Common Sense Media as well as book recommendations and travel stories on destinations near and far for MPMK. Skilled copy and content editor with a strong understanding of how to use attention-grabbing subject lines and compelling copy to engage email audiences. Mastery of AP style and extensive writing experience with several prestigious online publications.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Book, TV and Movie Critic
Common Sense Media
01.2022 - Current
- Write reviews of newly released books, TV, and films for site's 7,000,000+ monthly visitors
- Provide critical content information to parents and family discussion topics designed to make children more critical consumers of media and literature.
- Curate lists of similar media that readers will also like.
Founder/Managing Editor
MPMK Media LLC
01.2011 - 01.2021
- Managed team of long-term contract digital content creators and ongoing editorial calendar.
- Copy-edited, line-edited, top-edited, directed photography, and coached writers on how to achieve cohesive brand voice.
- Organically built email audience of 30,000 subscribers with average open rate over 40%.
- Drove $2 million in direct Amazon sales via gift guides.
- Partnered with global brands to produce national campaigns lasting months or years.
- Wrote and edited long and short-form content specializing in lifestyle and parenting topics, including regular book reviews and travel posts.
Author
Trains Coming Through!: My First Book Of Trains
01.2020 - 07.2020
- Authored 50-page children's informational book on trains.
- Organized material to research and complete writing tasks.
- Collaborated with team members on topic ideation to determine key buyer personas and goals.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Currently has over 900 reviews and average 5-star rating.
Freelance Journalist
Glamour Magazine & Women's Health Magazine
03.2020 - 04.2020
- Researched and wrote articles on community's, and personal, experiences during U.S Covid-19 outbreak.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
Brand Ambassador & Parents Council Member
Huggies
01.2016 - 01.2018
- Participated in annual Huggies Parents Council strategy meetings in Chicago, IL
- Reviewed and implemented new company initiative, "No Baby Unhugged", while driving content strategy and creation.
- Wrote ongoing email series and social media campaign to communicated product information with confidence and educated consumers about Huggies.
- Oversaw and edited blog series educating consumers around new initiative.
Brand Ambassador
Quaker Oats Company
01.2015 - 02.2017
- Served as member of Quaker's "Oat Authority" to drive brand awareness and sales.
- Synthesized brand messaging and produced targeted email, social media and blog content campaigns featuring strong message continuity.
Brand Ambassador
The Home Depot, Similac, Juicy Juice, Etc.
07.2014 - 09.2016
- The Home Depot: Conceptualized, directed photography, and edited series of original blog and social media posts around The Home Collection, which were featured on The Home Depot's own blog and social media sites.
- Juicy Juice: Conceptualized and edited original digital content series promoting company products primarily through craft and recipe tutorials.
- Tom's of Main: Wrote several original email, blog and social media posts while serving year-long appointment as Tom's of Maine's "Goodness Circle" member.
- Similac: Produced email and digital content series featuring Go & Grow by Similac Food Mix-Ins to drive brand awareness.
- Delta Faucet Company: Conceptualized and edited email, blog and social media content, as well as print campaign materials disseminated in retail stores nationwide, for their #Happimess campaign.
- Pediasure: Conceptualized and edited digital media campaign over 12 months, driving brand awareness as designated "Pediasure Sidekicks Partner".
Contributing Writer
Houzz
01.2012 - 06.2014
- Responsible for all content sourcing, writing, photography, image selection and editing involved in creating semi-weekly product roundups and/or original parenting posts.
Education & Activities Expert
Ehow
01.2012 - 01.2014
- Owned Education & Activities column within parenting space vertical
- Conceptualized, wrote, edited and photographed all weekly content.
Education
Doctor of Audiology - AuD -
Vanderbilt University
Nashville, TN2007
Bachelor of Arts - Communication Studies
California State University
Northridge, CA2003
Some College (No Degree) - English Language & Literature
Gonzaga University
Spokane, WASkills
- Content Curation
- Email Newsletter Design & Marketing
- Editorial Calendar & Process
- Leadership
- Project Management
- Deadline Oriented
- AP Stylebook
- Research
- Storytelling
- SEO
Accomplishments
- Organically built an email list of over 30,000 subscribers with an open rate exceeding 40%.
- Invited to co-host a pinterest board of 2.4 million followers with the mother of Pinterest co-founder, Ben Silbermann.
- Generated $2 million in direct Amazon sales via my email newsletter.
- Created online instructional materials for other creators on email marketing and campaign planning.
- Served as a panel member on how to build an audience at Altitude Summit, an annual conference for thousands of creators and influencers.
Certification
Email Marketing Mastery Training
Timeline
Book, TV and Movie Critic
Common Sense Media
01.2022 - Current
Freelance Journalist
Glamour Magazine & Women's Health Magazine
03.2020 - 04.2020
Author
Trains Coming Through!: My First Book Of Trains
01.2020 - 07.2020
Brand Ambassador & Parents Council Member
Huggies
01.2016 - 01.2018
Brand Ambassador
Quaker Oats Company
01.2015 - 02.2017
Brand Ambassador
The Home Depot, Similac, Juicy Juice, Etc.
07.2014 - 09.2016
Contributing Writer
Houzz
01.2012 - 06.2014
Education & Activities Expert
Ehow
01.2012 - 01.2014
Founder/Managing Editor
MPMK Media LLC
01.2011 - 01.2021
Doctor of Audiology - AuD -
Vanderbilt University
Bachelor of Arts - Communication Studies
California State University
Some College (No Degree) - English Language & Literature
Gonzaga University
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