Stephanie Price
Canyon,TX
Summary
Innovative Marketing leader with decades of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management, advertising techniques and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing & Communications Director
Cultural Foundation Of The Texas Panhandle
03.2013 - Current
- Devised and executed integrated, online and direct marketing campaigns while operating within departmental budget for both TEXAS Outdoor Musical and Panhandle-Plains Historical Museum.
- Oversaw preparation of marketing copy, images, website, social media, fundraising initiatives, emails, and all other collateral while devising content strategies to effectively reach each organization's target market. Launching a new website for each organization.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Led team of marketing, box office and group sales professionals, offering mentoring and coaching to build knowledge and skills.
- Managed six-figure budget allocation and resource utilization to maximize marketing ROI with monthly reporting to board of directors.
- Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
Category Manager
Hastings Entertainment
02.2010 - 02.2013
- Collaborated with Book team to identify and fulfill customer needs.
- Created and implemented external and internal communications strategies for key company initiatives.
- Prepared and analyzed reports to track inventory and purchasing trends.
- Collected performance data on each promotion to better plan future events.
- Interacted with vendors, store managers and other stakeholders to maintain book department promotions and overall shopping experience.
- Directed and edited creative process for traditional, in-store and online ads.
- Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns.
- Created, publicized and managed all celebrity book signing special events across Hastings chain.
Marketing Assistant
33 Interactions
05.2009 - 08.2009
- Wrote engaging and successful marketing, advertising, and website copy.
- Created engaging blog content for online communities and social media.
- Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Managed digital projects from initial concept through final implementation and live monitoring.
Education
Master of Arts - Public Relations
Kent State University
Kent, OH08.2014
Bachelor of Arts - Mass Communication Advertising and Public Relations
West Texas A&M University
Canyon, TX12.2009
Skills
- Internal and External Communication Strategies
- Team Management and Leadership
- Marketing Plan Development
- Media and Advertising Placement
- Membership Program Development and Tracking
- PR and Media Relations
- Adobe Creative Suite Experience
- Audience Engagement
- Brand Messaging and Oversight
- Social Media Trend Analysis/ Content Creation
- Event Planning
- Group Sales
- Travel and Tourism Marketing
- Budgeting and Allocation
Certification
- Certified Tourism Executive (CTE) from Texas Travel Alliance
- Tourism Management and Hospitality Management from Florida Atlantic University
- Amarillo Certified City Leadership Ambassador
Affiliations
American Advertising Federation Council of Governors
American Advertising Federation Board of Directors
Texas Travel Alliance
Amarillo Convention and Visitors Bureau
Girl Scouts of the Texas Oklahoma Plains
American Bus Association
Texas Heritage Trails
Zeta Tau Alpha
Additional Information
- WTAMU Communication Hall of Fame Rising Star (2023)
- AAF Governor of the Year (2022)
- Girl Scouts Woman of Distinction (2020)
- Member of the Year AAF District 10 (2019)
- Rising Star of the Texas Travel Industry Association presented by Southwest Airlines (2018)
- Amarillo Top 20 Under 40 (2015)
- AAF-Amarillo Outstanding Member (2014-2015)
- Advisor of the Year Zeta Tau Alpha (2014)
Timeline
Marketing & Communications Director
Cultural Foundation Of The Texas Panhandle
03.2013 - Current
Category Manager
Hastings Entertainment
02.2010 - 02.2013
Marketing Assistant
33 Interactions
05.2009 - 08.2009
Master of Arts - Public Relations
Kent State University
Bachelor of Arts - Mass Communication Advertising and Public Relations
West Texas A&M University
Similar Profiles
André HoyteAndré Hoyte
Senior Business Development Officer (Manager Business Development Department) at Government of Barbados - Cultural Industries Development Authority & The National Cultural FoundationSenior Business Development Officer (Manager Business Development Department) at Government of Barbados - Cultural Industries Development Authority & The National Cultural Foundation
Aysha AL HemeiriAysha AL Hemeiri
Exhibitions Head at The Cultural Foundation, Abu Dhabi Tourism and Cultural AuthorityExhibitions Head at The Cultural Foundation, Abu Dhabi Tourism and Cultural Authority
Lokaman RahimLokaman Rahim
RRS Assistant Director at Catholic Charities of the Texas PanhandleRRS Assistant Director at Catholic Charities of the Texas Panhandle
Calissa WyattCalissa Wyatt
Three-Year Preschool Classroom Assistant at In His Hands Child DevelopmentThree-Year Preschool Classroom Assistant at In His Hands Child Development
Hailey CasarezHailey Casarez
Education Coordinator at Treehouse Children's AcademyEducation Coordinator at Treehouse Children's Academy