Summary
Overview
Work History
Education
Skills
Websites
Professional Affiliations And Certifications
Technology Competencies
Timeline
Generic

STEPHANIE ROBASON

Jenks,OK

Summary

SALES MANAGER High-performing sales leader consistently exceeding sales goals, creating new business, and maintaining and growing existing accounts. Energetic professional seeking a sales management position utilizing superior communication and problem-solving skills, while coaching and developing a strong sales team. Quickly forms new relationships and serves as a strategic business partner for customers.

Overview

21
21
years of professional experience

Work History

Local Sales Manager

SCRIPPS/ KJRH
03.2017 - Current
  • Lead local advertising sales team to grow new direct business and strengthen existing and digital clients while providing multi-platform solutions to meet revenue goals
  • 6 years of consistently meeting and exceeding new business television and digital annual revenue goals
  • Recruited, and hired top-level talent to add value and diversity to the sales team
  • Train and develop account executives utilizing the Scripps Sales Process to effectively bundle products and present client solutions
  • 6 years of consecutive development and growth of key accounts in the market by holding quarterly and yearly strategic plans to grow and diversify account portfolio with new and digital revenue by maximizing and increasing market share
  • Established and cultivated solid business relationships with new and existing clients
  • Coached and promoted high-achieving sales assistant to fill Account Executive sales position
  • Grew average client campaign year over year from 3 month contracts to 12 month annual contracts
  • Effectively forecast sale pacing and performance for quarterly and annual revenue goals

Southwest Regional Sales Manager

BH MEDIA GROUP, TULSA WORLD
09.2015 - 03.2017
  • Directed all digital sales efforts for BH Media Group’s south region across four markets
  • Developed the largest multi-platform digital campaign and secured the highest revenue annually out of all BH Media properties across the country
  • Collaborated with ad sales management team to develop strategies to maximize advertising investment for existing and new advertisers
  • Motivated and mentored sales teams to drive performance through training and in field coaching to ensure digital revenue goals were achieved
  • Ensured digital product initiatives were successfully launched, sold, and tracked.

Local Sales Manager

COX COMMUNICATIONS (COX MEDIA)
10.2007 - 06.2015
  • Led and managed sales team selling marketing client solutions via TV/digital advertising statewide, meeting goals in a fast-paced budget-driven organization
  • Managed team and facilitated account-specific strategic planning across a variety of media sales channels to maximize market share/revenue
  • 115% of Sports Target Goal-August 2014
  • 3 ranked Local Sales Manager with highest percent to budget in the nation-2013
  • Recruited, hired and trained new sales account executives promoted to leadership roles - Digital Sales Manager and New Business Local Sales Manager
  • Recruited hire was #1 New Business Development Consultant in the nation-2012
  • Selected as sales manager breakout session leader for Corporate Sales Leader’s Conference-2012
  • Top Local Sales Manager in the nation with highest percentage to budget-2011 & 2012
  • Torch and Winners Circle Award recipient for sales and management performance-2011 & 2012
  • Selected by corporate to attend pilot program for “Solution Selling and Negotiations Training” created by The Richardson’s Group-2010
  • Chosen to aid in the creation and presentation of case studies for sales representatives nationwide-2010
  • Developed and led 1st collaborative sales mixer with Cox Radio/Cox Media-2010.

Account Executive

COX COMMUNICATIONS (COX MEDIA)
03.2003 - 10.2007
  • Serviced wide range of diverse client categories totaling more than 40 accounts, created successful and effective long-term advertising campaigns for new, existing, and ad agency business
  • Proven track record in the development of revenue-driving promotions and origination of new and valuable client/community partnerships
  • Won “Annuals” sales contest Q1 2006
  • 35% increase in billing from 2005-2006
  • 90% of annual revenue goal by April 2005
  • Best Account Executive” nominee by American Women in Radio and TV for the Best of Broadcast Awards 2003-2004 & 2004-2005.

Education

Bachelor of Science in Marketing -

Oklahoma State University
01.1999

Skills

  • More than 23 years in the Tulsa media market
  • Strategic planning and thinking
  • Encourages innovation
  • Enthusiastic and inspiring leader
  • Deep relationships with key clients in the market
  • Recruit, train, and develop talent
  • Authentic team leader and collaborator
  • Active listener
  • Strong understanding of the changing landscape
  • Exhibits persuasive and effective closing skills
  • Thrives in a fast-paced environment
  • Ability to craft solutions quickly based on needs assessment
  • Excellent presentation, public speaking, interpersonal, and communication skills
  • Ability to read, analyze, and interpret sales demographics information to develop creative sales solutions
  • Revenue Forecasting

Professional Affiliations And Certifications

  • The Center for Adults with Physical Challenges, Board Member, 2017, Present
  • Scripps Sales Process Training, 2019
  • Leadership & Reputation Academy, Schnake Turnbo Frank, 2016
  • American Women in Radio & TV, Board Member, 2005, 2008
  • Child Abuse Network, Board Member, 2004, 2006
  • Leadership Tulsa, Class 31, 2004

Technology Competencies

  • Matrix
  • Microsoft Office Basics
  • Excel
  • Word
  • Strata
  • Wide Orbit Traffic System
  • Wide Orbit Media Sales System

Timeline

Local Sales Manager

SCRIPPS/ KJRH
03.2017 - Current

Southwest Regional Sales Manager

BH MEDIA GROUP, TULSA WORLD
09.2015 - 03.2017

Local Sales Manager

COX COMMUNICATIONS (COX MEDIA)
10.2007 - 06.2015

Account Executive

COX COMMUNICATIONS (COX MEDIA)
03.2003 - 10.2007

Bachelor of Science in Marketing -

Oklahoma State University

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STEPHANIE ROBASON