Stephanie Ryan
Brooklyn,NY
Summary
Experienced Bilingual Digital Marketer with a proven track record in driving end-to-end digital sales strategy, leading cross-functional teams, and optimizing conversion rates for top-tier financial products. Expertise in digital analytics, Cross-selling, and funnel KPIs, with a focus on delivering breakthrough performance.
Overview
11
11
years of professional experience
Work History
DIGITAL MARKETING STRATEGIST
JEFFERIES
01.2022 - Current
- Developed and executed targeted conversion rate optimization strategies tailored to individual investors interested in wealth management, asset management, and trading services, resulting in a 55% increase in digital conversion rates and significantly improved user experiences across key product lines.
- Drive the collaboration of social media and email marketing across multiple campaigns to gain more engagement and insights for different markets.
- Monitor and analyze performance metrics in tandem with VP social media analytics and email reports.
- Maintain strong relationships with stakeholders and collaborated on high-priority social media campaigns.
- Supported the content creation across multiple channels such as LinkedIn and Facebook.
DIGITAL MARKETING SPECIALIST
IDB GLOBAL FEDERAL CREDIT UNION
01.2021 - 01.2022
- Executed CRO strategies and led A/B testing initiatives that improved conversion rates by 30%.
- Developed tailored client experiences using data-driven insights, resulting in a 45% improvement in engagement metrics.
- Conducted monthly reports and presented the results to the leadership team.
- Build and plan a social media product launch across Instagram and LinkedIn.
- Boosted website engagement by 57% in the last quarter through strategic SEO and content marketing initiatives.
MARKETING OPERATIONS MANAGER
VSE, Inc.
01.2018 - 01.2020
- Developed content marketing, SEO, and digital design to raise brand awareness for our Hispanic audience – saw web interaction grow by 40% over the first year.
- Analyzed metrics results to develop marketing strategies across various platforms that led to a 37% increase in sales on one of our platforms.
- Used organic traffic insights to improve website SEO and bounce rate.
- Generated Facebook Ads using detailed targeting which resulted in 30,000 weekly impressions and a 15% conversion rate.
MARKETING COMMUNICATIONS STRATEGIST
Hibu
01.2016 - 01.2018
- Managed proprietary software to secure SEO, SEM, PPC, and Display Ad Campaigns for over 120 clients
- Worked closely with the sales team by creating comprehensive, strategic marketing programs that included clear, realistic KPIs focused on business goals
- Coordinated with public relations account teams to provide social media guidance and expertise for specific campaigns
- Performed A/B testing which increase response-rate gains by 28% on landing pages.
DIGITAL MARKETING CONSULTANT
Domain Real Estate Group
01.2015 - 01.2016
- Designed and conducted online campaigns based on first-time home buyer analysis.
- Published CPC and CPI display Ads on Facebook, Google, Yahoo, and Bing.
- Increased customer outreach by 32% in 90 days.
- Identified problems and provided resolution strategies for web and social media content.
- Created a marketing strategy and budget for different campaigns.
MARKETING COORDINATOR
Magnum Opus Federal Org.
01.2014 - 01.2015
- Implemented marketing and promotion tactics that led to 46% growth in social media shares and a 32% increase in website traffic from social media posts.
- Launched a Google Ads to help the company reach its full market.
- Collected and researched data to compile into analytical reports in order to take the next step in brand awareness for the client.
- Collaborated with the marketing director to build a marketing strategy, coming under budget for 79% of all projects.
Education
Bachelor's Degree in International Business -
Temple University
01.2016
Bachelor's Degree in Digital Marketing -
Temple University
01.2016
Skills
- Google Ads
- Search Ads
- Google Analytics
- Facebook Ads
- Email Marketing
- ROI Calculations
- Product Development
- SEO
- Marketing Strategy
- A/B Testing
- Project Management
- Social Media
Languages
- English - Fluent
- Spanish- Native
- Italian - Conversational
Personal Information
Title: BILINGUAL DIGITAL MARKETER
References
References available upon request.
Timeline
DIGITAL MARKETING STRATEGIST
JEFFERIES
01.2022 - Current
DIGITAL MARKETING SPECIALIST
IDB GLOBAL FEDERAL CREDIT UNION
01.2021 - 01.2022
MARKETING OPERATIONS MANAGER
VSE, Inc.
01.2018 - 01.2020
MARKETING COMMUNICATIONS STRATEGIST
Hibu
01.2016 - 01.2018
DIGITAL MARKETING CONSULTANT
Domain Real Estate Group
01.2015 - 01.2016
MARKETING COORDINATOR
Magnum Opus Federal Org.
01.2014 - 01.2015
Bachelor's Degree in International Business -
Temple University
Bachelor's Degree in Digital Marketing -
Temple University
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