Stephanie Shields

Brooklyn,NY

Summary

As a Digital Marketer in the music industry, I combine creativity with strategic thinking to craft compelling content that elevates brand value. My data-driven campaigns have achieved a 0.48% conversion rate on impressions and a 1.00% conversion rate on accounts reached, optimizing strategies for engagement and impact. I bring impactful concepts to life through language, visuals, and a well-defined strategy, empowering musicians and music-related brands to grow streams, sales, and conversions effectively.

Overview

years of professional experience

Work History

Manager, Digital Marketing & Strategy

AYITA

03.2023 - Current

Artist Development: Spearheaded strategic campaigns to expand artist profiles globally, resulting in increased social media followings and streaming numbers.
Digital Marketing Campaigns: Conceptualized and implemented campaigns that drove fan engagement, leveraging platforms like Instagram, Facebook, and TikTok to increase reach and sales.
Mobile Marketing & Fan Engagement: Successfully utilized Laylo to implement mobile marketing strategies, building a direct fan contact list and enhancing personalized communication for tours, releases, and events.
Event Management: Organized and promoted successful tours and festival appearances, ensuring seamless execution and high attendance rates.
Brand Collaborations: Secured sponsorships and partnerships with leading lifestyle brands to align artists with culturally relevant initiatives.

Head of Digital Marketing

Seven20

01.2019 - 09.2020

Strategic Account Growth: Managed accounts for deadmau5, mau5trap, and affiliated artists, driving a 200% increase in account size through data-driven strategies and precise audience segmentation.
Livestream Success: Directed and produced mau5trapLive on YouTube, achieving 180,000 total streams and maintaining active viewership of 1-5K concurrent viewers, with engagement metrics exceeding platform benchmarks.
Innovative Campaigns: Developed and executed groundbreaking digital marketing campaigns, resulting in increase in fan engagement and streaming numbers for priority releases.
Technology Integration: Introduced cutting-edge tools and analytics platforms, improving campaign performance tracking and optimizing ad spend efficiency.
Creative Operations: Oversaw content calendars, managed budgets, and streamlined creative workflows, ensuring a consistent delivery of high-quality assets.
Artist Branding: Consulted with artists to refine their digital presence, contributing to an increase in social media followers and improved audience retention.

Marketing Director

Midnight Media

04.2016 - 01.2019

High-Impact Campaigns: Executed over 500 successful digital media campaigns, achieving an increase in ROI through meticulous audience segmentation, targeted ads, and A/B testing on platforms like Google Ads and Facebook Ads Manager.
Content Excellence: Created impactful content using Adobe Creative Suite, driving positive engagement metrics like click-through rates and social shares across digital platforms.
Website Optimization: Conducted website audits using Google Analytics, identifying areas for improvement and implementing strategies that increased traffic and conversions.
Social Media Success: Boosted engagement on social platforms by leveraging tools like Notion and Minter.io for scheduling, analytics, and effective campaign execution.
Event Campaigns: Led digital marketing efforts for major entertainment events, contributing to sellout rates of 90% and significant revenue generation.

Education

Bachelor of Science - Film Production

Los Angeles Film School

Los Angeles, CA

01-2017

Skills

Social media management
Marketing strategy
Mobile marketing
Media Buying

Budget Management
Data analytics
Copywriting and editing
Content Creation

Timeline