Highly adaptable and relentless Account Director with a diversified skill set and 15+ years experience in Experiential Marketing, Client Services, Project Management, Leadership, and Hospitality.
Overview
17
17
years of professional experience
Work History
Account Director
Jackson Dawson/RMD Group Inc
Long Beach, CA
02.2020 - Current
Lead the programming and execution of experiential events that drive multifaceted marketing campaigns and generate consumer engagement for automotive clients such as Ford, Hyundai/Genesis, Toyota/Lexus and Toyo Tires.
Produced large scale activations at events such as Kentucky Derby, Complex Con, Essence Music Festival, Bronco Off-Roadeo, Variety Young Hollywood, Genesis House, Copita Alianza, Overland Expo, SEMA, NADA, and many more.
Managed fleet and logistics of several tours simultaneously.
Continuously delivered ROI and ROO.
Managed team members across multiple disciplines including creative, digital, IT, print, fabrication, production, and activation staff.
Excelled at guiding and mentoring teams during difficult times of the pandemic while juggling staffing shortages
Key accomplishments include launching one of the largest contracts in automotive history and receiving official licensing from client to produce retail products.
Co Founder/Director of Operations
BYGMusic
Los Angeles, CA
01.2016 - 02.2020
Drove daily operations for start-up influencer marketing agency
Designed and codified Artist Operations department
Conceived and implemented SOP for Artist Operations
Recruited, on-boarded and managed catalogue of over 300 emerging musicians
Developed original concepts for influencer marketing campaigns for Ford Motor Company, Hulu, Spirit Airlines, Crocs, 20th Century Fox Studios, National Beverage Corporation, American Heart Association from creation of pitch proposal to execution
Successfully negotiated influencer contracts for all collaborations with influencers, brands, and agencies
Over-achieved KPI's in every brand campaign executed
Built and managed company social media accounts as well as website maintenance
Consulted on UX of proprietary platform
Marketing Innovation Award, Ford Motor Company 2016
Diversity and Inclusion Award, Ford Motor Company 2017
Nominated for Think LA "Best Use of Influencer" Award 2018.
Managing Partner/General Manager
Hey 19 Public House
Redondo Beach, CA
06.2014 - 01.2016
Implemented extensive culinary, spirits, and management background into partnership at my own restaurant concept
Was at the center of all business decisions including funding, construction, concept to completion and daily operations
Conceived and implemented SOPs for Front and Back of House
Hired, trained and managed staff of 50 employees
Organized outside events for up to 1,000 guests
South Bay's Best New Restaurant, Easy Reader 2014
Top 10 Best Burgers in Los Angeles, USA Today 2016.
General Manager
Ortega 120
Redondo Beach, CA
06.2009 - 10.2015
Managed award-winning restaurant of staff of 50 employees while simultaneously managing Hey 19 Public House
Increased sales and decreased payroll and employee turnover
Conducted daily pre-shift and weekly departmental meetings to ensure organizational efficiency
Effectively resolved problems or concerns to the satisfaction of all involved parties
Vast knowledge of foods, beverages, supervisory duties, service techniques, and guest interactions
Created special cocktails and controlled pour cost at 11%
Organized outside events for up to 1000 people
Carefully prepared weekly payroll to keep up with projected revenue for the week
Consistently obtained highest rating from the county health department
Multiple culinary and cocktail awards from LA Times, LA Weekly, and Gayot.
Product Specialist
L'Oreal USA
Los Angeles, CA
06.2008 - 06.2009
Worked directly with all CVS and Longs Drugs Stores in the Los Angeles and Orange Counties to train and educate Beauty Department managers on on Vichy products
Conducted training sessions and developed criteria for evaluating effectiveness of training program
Recognized as top performer in 3 consecutive quarters.
Area Sales Manager
BYGMusicL'Bel
Los Angeles, CA
04.2007 - 06.2008
Number one sales manager in U.S
For prestigious cosmetics company
Built division from zero to 90 accounts and increased regional sales every campaign
Program Manager Trade Shows and Dealer Training at Jackson-Dawson CommunicationsProgram Manager Trade Shows and Dealer Training at Jackson-Dawson Communications