Stephanie Stawniczy
Summary
Highly accomplished advertising professional with over 10 years of experience in media buying and sales, demonstrating expertise in executing strategic campaigns, optimizing media investments, and driving revenue growth. Adept at identifying target audience opportunities, analyzing campaign performance, and delivering data-driven recommendations. Skilled in building and nurturing client relationships, exceeding sales targets, and fostering long-term partnerships. Collaborative team player with strong organizational skills, capable of managing multiple projects and delivering integrated campaigns aligned with marketing objectives. Committed to innovation and staying ahead of emerging advertising technologies and trends, seeking new challenges to contribute strategic media buying and sales excellence to organizational success.
Overview
11
11
years of professional experience
Work History
Managing Director, Media Operations
DCMN, Inc
03.2022 - Current
- Shifted back into an operational role managing all media tactics within the US firsthand
- Helped develop holistic strategies for our clients across online and offline tactics to provide our clients with the strongest ROI results
- Responsible for developing a pipeline for our business development strategy.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
Managing Director, US Operations
DCMN, Inc
02.2021 - Current
- Managed a full media activation team that included offline and online experts
- Responsible for managing the US teams' budget and strategy for the year
- Drove positive financial performance, overseeing P&L on all our active clients
- Collaborated with teams across all our global offices to develop the best inter-team collaborations for our clients worldwide.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Monitored and coordinated workflows to optimize resources.
Director, Direct Response Media
DCMN, Inc
11.2018 - Current
- Worked with various account teams across the globe to activate European clients in the US Market Place
- TV Media knowledge in over 9 markets across the globe
- Activated, negotiated, and implemented the US- USP utilizing key tools like Hit Wise and Nielsen
- Activated national and local campaigns through the Direct Response and General Market.
Senior Sales Executive
Advance Funds Network
05.2020 - Current
- Employed effective problem-solving techniques, increasing client satisfaction ratings.
- Demonstrated products and features to customers, answered questions and overcame objections.
- Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
- Analyzed market trends in consumer industries to implement appropriate marketing and sales methods.
- Received high recognition for achieving $500k in sales annually.
Supervisor, Direct Response Media Buying
Mercury Media
09.2017 - 11.2018
- Led various account teams in development and implementation of quarterly Direct Response and General Market television media schedules across National Cable, National Network, Local Markets and VOD
- Managed and mentored several direct reports with responsibilities including employee performance reviews, buy creation, client management and time-off schedules.
Senior Media Buyer, Direct Response
Horizon Media
11.2016 - 09.2017
- Serve as primary Activation account manager across several Direct Marketing accounts
- Oversee other buyers' duties in negotiating and maintaining TV schedules for several accounts
- Provide clear direction to Activation staff regarding client goals and campaign management actions including buy-management optimizations
- Executed several integrated marketing opportunities across several networks to highlight a client's product
- Participate in campaign results meetings/calls with client and brand strategy teams
- Responsible for overseeing a shared assistant buyer as direct report
- Responsible for directing and guiding other activation staff members pursuant to client campaign goals.
Media Buyer
Horizon Media
12.2014 - 11.2016
- Negotiate, purchase and monitor advertising space and airtime on behalf of my clients
- Negotiate and execute on air product integrations through various channels
- Negotiate rates, inputting buys into core, sending schedules to stations, confirming orders/changes, checking and clearing invoices
- Keep track of the progression of all buys and make efficient buy management changes based on results
- Work closely with clients to develop smart and tactical media plans to help hit their quarterly goals
- Very knowledgeable in multiple areas of the television market place i.e
- National Cable, National Syndication, Broadcast, Designated Market Area (DMA) buying, Hulu, Canadian market place and unwired television (Dish and Direct TV).
Associate Media Buyer
Horizon Media
12.2013 - 12.2014
- Started to develop various negotiation skills
- Started making buy management decisions on my own based on a client's cost per response goals
- Became well versed in different buying metrics- i.e
- CPP, CPM, CPL, CPQL
- Received my own personal market list, network list, cable list and syndication list.
Assistant Media Buyer
Horizon Media
07.2012 - 12.2013
- Helped manage multiple buyer's desks and responsibilities
- Started to develop my own buying and negotiating process
- Resolve billing discrepancies.
Education
Bachelors - Psychology
Marist College
Poughkeepsie, NY05.2012
Skills
- Computer Science Informational Systems; well versed in all Microsoft Office Tools
- Team Collaboration
- Hiring and Onboarding
- Data Analysis
- Project Management
- Account Management
- Problem-Solving Skills
- Mathematical Calculation and Reasoning
- Staff Management
- Sales Promotion
Timeline
Managing Director, Media Operations
DCMN, Inc
03.2022 - Current
Managing Director, US Operations
DCMN, Inc
02.2021 - Current
Senior Sales Executive
Advance Funds Network
05.2020 - Current
Director, Direct Response Media
DCMN, Inc
11.2018 - Current
Supervisor, Direct Response Media Buying
Mercury Media
09.2017 - 11.2018
Senior Media Buyer, Direct Response
Horizon Media
11.2016 - 09.2017
Media Buyer
Horizon Media
12.2014 - 11.2016
Associate Media Buyer
Horizon Media
12.2013 - 12.2014
Assistant Media Buyer
Horizon Media
07.2012 - 12.2013
Bachelors - Psychology
Marist College
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