Accomplished Sr. Copywriter & Content Strategist with over 20 years of experience. Specializes in SEO copywriting and strategic marketing, significantly enhancing engagement across multiple channels for diverse clients. Proven track record in creative planning and multi-channel marketing, leveraging both innovative strategies and editorial management to drive results.
Skilled at driving full lifecycle of projects from concept development to quality deliverables on time and in alignment with strict specifications. Adept at analysis, planning and content development, blending superior writing and research skills to effectively target a wide range of audiences.
Work History
Sr. Copywriter & Content Strategist
Echo Marketing Agency (frm. Echo Marketing Group)
01.2018 - Current
Providing writing counsel and guidance for client projects across various industries.
Supervise or originate all copy for websites, landing pages, email campaigns, newsletters, blog posts, and more.
Go-to copyeditor for the team.
Providing strategic marketing direction
Leveraging 20+ years' experience in marketing and communications.
Collaborate with the design team to create visually appealing and effective campaigns.
Founder, Copywriter & Marketing Consultant
Writing Stiles
08.2016 - Current
Specializing in B2B and B2C content creation, in particular business and education.
Experienced across various industries including higher education, marketing, hardware, software, accounting, education, event management, salons, medical and dental, and retail.
Expertise in creative content production: video and radio scripts, website copy development in partnership with graphic designers and developers, email drip campaigns, and more.
Marketing consulting for small businesses; developing, writing, and copyediting websites, blog posts, articles, press releases, and more.
Marketing Program Manager
University of California, Irvine
05.2005 - 08.2016
Served as consultant and in-house marketing agency for the Business Programs academic unit of the Division of Continuing Education.
Crafted all program content for advertisements, the website, emails.
Drove marketing strategy and executed all tacticsannually and quarterlyincluding advertisements (online and print), flyers, brochures, website copy, email campaigns, direct mail, nurture campaigns, search engine marketing, social media, internal communications, and event management.
Managed budget, third-party vendors (graphics, print, PR), new product launches, research, and external partnerships (industry associations that aligned with academic content and/or certifications.)
Education
Bachelor of Arts - English, Writing Emphasis
Westmont College
Santa Barbara
05.1997
Skills
Strategic B2B & B2C Copywriting
SEO Copywriting
Corporate & Marketing Communications
Product & Event Marketing
Editorial & Content Management
Multi-Channel Marketing
Strategic & Tactical Marketing
Creative Planning
Press Releases & Media Alerts
AP Style
Social Media Content
Timeline
Sr. Copywriter & Content Strategist
Echo Marketing Agency (frm. Echo Marketing Group)
01.2018 - Current
Founder, Copywriter & Marketing Consultant
Writing Stiles
08.2016 - Current
Marketing Program Manager
University of California, Irvine
05.2005 - 08.2016
Bachelor of Arts - English, Writing Emphasis
Westmont College
Similar Profiles
Ethan PaulEthan Paul
Intern at Publicist Group/Machine_( Marketing Agency)Intern at Publicist Group/Machine_( Marketing Agency)