Stephanie Suddarth
Plano,TX
Summary
Accomplished leader with a strong drive for success and a results-oriented mindset. Offers high caliber sales, customer service, and relationship management skills honed over 25+ years in the Health & Fitness industry. Strategic planner excelling at developing and implementing innovative sales approaches to drive revenue. Known for being an experienced collaborator, adept at working across organizations to achieve shared goals. Skilled relationship builder fostering positive rapports with customers, forming lasting partnerships that deliver strong return on investment. Competitive, driven, and resourceful in all endeavors.
Overview
25
25
years of professional experience
Work History
National Director – Health & Fitness/Military
G.O.A.T. Fuel, Inc.
02.2021 - Current
- Spearhead the brand launch & rollout across U.S. in H&F Channel with multiple wholesalers and retailers
- Work closely with broker and distributor key account managers to leverage existing relationships and secure new partnerships
- Liaise with distributor reps on both club chain and independent business for the brand portfolio, including selling in of portfolio, establishing programming, sampling, events, etc to support sell-through
- Charged with leading sales growth initiatives, including total account management. Call on national and regional buying groups and small-format retailers and serve as a trusted business partner and advisor in making recommendations
- Solely generate and manage 4.6 M in revenue since launch
- Grew revenue 40% revenue year over year in channel
- Drive successful execution on all programs and promotions, including 24Hr, Gold's Gym franchise groups, YouFit, Onelife Fitness, Retro Fitness, Fitness Connection, Crunch Franchise groups
- Ongoing desire to cultivate a culture of continuous growth
General Manager
G.O.A.T. Fuel, Inc.
02.2021 - 01.2022
- Integral oversight of launch of brand, including establishing company framework, division, and processes
- Coordinate and oversee production runs
- Procure and manage raw materials
- Inventory management between 4 warehouses through WMS
- Managed & Maintained all POS and marketing materials
- Contract negotiations with both H&F and traditional Grocery channels
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
National Account Manager - Specialty Retail
VPX, Inc. (Bang Energy)
01.2020 - 01.2021
- Developed and maintained strong relationships with National specialty retail outlet key decision-makers at the executive level within national accounts organizations.
- Ensured robust sales plans and provided support for distributor partners for flawless execution
- Managed budget & forecasts for quarterly/yearly sales volumes – track & managed results
- Created & provided selling stories, tools and support with retailer sell-in
- Ensured alignment for annual goals and execution between RSM’s, distribution partners, and customers
- Effectively synced & collaborated with Marketing to implement sales programs
- Cultivated and maintained strong rapport with Pepsi senior management
- Negotiated mutually beneficial partnership contracts
- Executed VPX/Bang store standards; drive distribution footprint & volume
President
City Blends, Ltd.
01.2004 - 12.2019
- Directed all facets of company functions, including sales, operations, marketing, distribution, and staff management
- Managed sales team, setting employee quotas and assisting sales to reach goals and drive sales
- Directly responsible for new product development
- Succeeded in boosting the annual company sales year over year as well as streamlining operations expenses
- Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
- Cultivated and maintained strong rapport with customers and vendors
- Gained distinction for being Top 7 Female Executives in the health and fitness industry
- Held the President position at City Blends while also fulfilling a 4-year Executive VP role of Lone Star Distribution
Executive VP
Lone Star Distribution
12.1999 - 01.2004
- Rendered first-rate assistance to President of Lone Star in accomplishing overall executive functions including coordination of partnership meetings, travel, tradeshows, and employee performance
- Worked closely with Lone Star sales representatives and City Blends customers
- Supported the company president in organizing executive meetings and cultivating vendor relations
- Facilitated training classes and served as speaker for distributor presentations and tradeshows
- Began career at Lone Star as a national level sales rep managing gym chains and supplement stores across the U.S.
Education
Bachelor of Business Arts degree - Marketing
University of North Texas
Texas A&M University
Skills
- Solution selling
- Integrity and ethics
- Relationship building
- Leadership experience
- Distributor & Customer management
- Strategic planning and execution
- Product Launch
Software Skills & Data Analysis
- Microsoft Word, Excel, Powerpoint
- Quickbooks
- Spins
- VIP
- Power BI
Training
- Thomas Plummer – Professional Speaking
- Steven Covey – First Things First – Influential Training
Timeline
National Director – Health & Fitness/Military
G.O.A.T. Fuel, Inc.
02.2021 - Current
General Manager
G.O.A.T. Fuel, Inc.
02.2021 - 01.2022
National Account Manager - Specialty Retail
VPX, Inc. (Bang Energy)
01.2020 - 01.2021
President
City Blends, Ltd.
01.2004 - 12.2019
Executive VP
Lone Star Distribution
12.1999 - 01.2004
Bachelor of Business Arts degree - Marketing
University of North Texas
Texas A&M University
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